Food hygiene is one of the important factors in maintaining health, however food hygiene has not fully been implemented in the community. Therefore, Artificial Intelligence technology is presented in Society 5.0 to improve food safety and quality. This study aims to analyze opportunities for utilization of AI technology in the food sector. In conducting research ranging from problem identification, standard search, data collection, data analysis, to conclusions and suggestions. The results of the study obtained the magnitude of opportunities to utilize AI technology in the food sector. AI technology can improve the safety of food hygiene and facilitate monitoring of environmental hygiene, workers, or food itself.

Pengguna Instagram yang didominasi pengguna remaja semakin populer dijadikan tempat melakukan endorse oleh kalangan influencer. Remaja yang masih belum cukup matang dalam berbelanja pun menjadi target dalam melakukan pembelian secara impulsif Penelitian ini bertujuan untuk mengetahui dampak influencer Instagram terhadap gaya hidup belanja secara impulsif pada remaja di Batam.. Penelitian dimulai dengan pengumpulan data menggunakan kuesioner dan dianalisis menggunakan SEM dan AMOS. Hasil penelitian menunjukkan bahwa variabel brand attitude dan product attractiveness yang dipengaruhi secara signifikan oleh variabel attractiveness, expertise, dan trustworthiness berpengaruh secara signifikan terhadap variabel impulsive buying intentions. Keberhasilan endorse yang dilakukan ini kemudian dijadikan strategi untuk meningkatkan penjualan yang dimiliki oleh brand-brand produk yang menargetkan pangsa pasarnya pada kelompok remaja.

In the world where business has been rapidly growing over the time, the competition among the businesses has been tremendously increasing day by day. Where competition has been fierce, companies will have to think on ways to maximize their sales and also on how to develop the best and most effective strategies to market their products. Companies are to ensure that they implement and take on the best decision for their own in order to push the customer purchase decision. This study aims to analyze the impact of Place and Promotional Strategies of Marketing Mic towards Consumer Purchase Decision in Marutama Ramen Medan. The sample used in this study is 100 respondents. For processing and analyzing data in this study, namely by using SPSS version 25.0 as software for data processing. This study has 2 hypotheses and all of them have significant results.Place Strategy, Promotion Strategy, Customer Purchase Decision