The study first examines the concept of digital quality management in higher education, and is aimed at featuring the theoretical justification and practical implementation of digital quality management of education at the university level. A fundamental difference between digital quality management and traditional quality management is shown. The authors present and describe the features and advantages of the developed technology of interactive intellectual environment, which is the basis of digital management. The functionality of quality management in higher education is revealed on the basis of a participative synergistic approach. The practical significance of the study lies in the introduction of an interactive intellectual environment into the higher education system, which enables the effective digital management of the quality of education. The main results comprise building an individual learning trajectory, depending on the diagnosed abilities and intelligence of each student, as well as conditioning students' research competencies as a means of improving the quality of higher education. Further development of this topic is seen in the study of the cultural aspects of interaction in the educational process, implemented in digital management.

The article presents the experience of developing technology that ensures effective digital quality control of continuous education, development of intellectual abilities and professional competencies both of students and teachers. A description of the substantive changes in control, self-development and activity processes is given. The developed technology makes it possible to completely change the control of educational and research activities not only of a student, but also of a teacher, providing an opportunity for personal design of the educational route. In the context of presence of all the subjects of the educational process in the environment, the scheme for obtaining new knowledge is fundamentally changing; this is achieved by joint actions, since the basis of an interactive intellectual environment is an interaction, a constant exchange of information, opinions, decisions, experience. Such environment has a developing character; it promotes the formation of project and heuristic skills as well as skills associated with finding and implementing non-standard solutions in professional activities. Continuous feedback distinguished by an individual approach and a high differentiation of education by means of providing each student with a personal teacher, tutor, whose role is fulfilled by a computer.

Based on the conducted content analysis of the definition of gamification in educational and non-educational contexts the author defines gamification. The main components of gamification are highlighted and described; they are game mechanics; game dynamics; game aesthetics, social interaction, and game elements. The principles of the implementation of gamification into the educational, organizational and management processes of an educational institution are articulated: the principle of instant feedback; the principle of convergence with interactive technologies; the principle of the fun component importance; the principle of versatility of interactive information users environment; the principle of versatility of the form; the principle of interaction; the principle of the social component importance; the principle of visualization; the principle of the narrative component importance; the principle of content segmentation and gradual complexity of tasks. The features of gamification implementation into the educational sphere are also highlighted, which are important to take into account both in the educational and management aspects. Eventually, the common substantive characteristics of gamification and interactive technologies which are used within the educational sphere have been identified; they are: changing the perception of evaluation procedures used in the learning process; simultaneous consideration of the needs of different education subjects; assistance in developing the reflective and self-evaluative skills of students; boosting the level of motivation of education subjects within the conducting either educational or professional activity, etc.

Theoretical and applied ideas and tools of traffic intelligent management on the basis of fuzzy situational management and virtual cyberspace are developed through the system approach, artificial intelligence methods, modern achievements in the field of the creation of intelligent transport systems (ITS). The proposed scientifically-methodical foundations and software and hardware tools allow the creation of intelligent transport systems at a new level, synchronizing the development of road traffic infrastructure and virtual cyberspace, allowing to solve effectively a rather large range of theoretical and applied problems in the field of traffic management, transport modelling and planning.

Abstract. The study presents a new approach to building an educational program of higher education, taking into account the individual capabilities and characteristics of the students personality. The modern digital environment is changing the nature of the interaction between participants in the educational process and puts forward the requirement for the design of new educational standards, polyprogrammes and learning outcomes. An innovative model of designing and implementing a customized educational itinerary based on the integration with artificial intelligence technology is presented. It is aimed at the forward-looking development and the self-development of the student. Philosophical and pedagogical implications of conditioning the polyfurcation field of the students activity as the basis for organizing an individual educational process are substantiated. The idea of constructing an educational route in the context of individualization of the education system is underpinned by the concept of a customized educational itinerary, which is considered from two perspectives, being the changes in the educational process in the digital educational environment, and the changes in the interaction paradigm of the student and other educational actors involved. The mechanism for introducing elements of artificial intelligence for the effective construction and implementation of a customized educational route is briefly canvassed.