The article is aimed at generalizing the views of various scholars on the essence of the concept of «competitiveness» and allocating the properties and factors that characterize the competitiveness of enterprise. In modern conditions of economic development, of particular importance are the theoretical foundations of the conception of competitiveness, which should be based on the comprehensive approach and should be considered by means of this approach. The concept of «competitiveness» derives from the concept of «competition», which acts as an element of the market mechanism for regulating supply and demand; as a form of interaction between economic actors in the market; as an economic rivalry of individual producers for market share and receipt of an order; finally, as a mechanism for regulating the proportions of public production. In order to successfully operate in conditions of high competition in the market and to maintain the necessary level of competitiveness, enterprises and organizations master new types of services, introduce new forms of business, stimulate their employees and fight for the involvement of each client. When planning its activities, a company takes into account not only the needs of customers, but also the strategies of competitors. Based on the information obtained during the study of competition conditions, the company’s development strategy in the market is largely formed, and the general strategy of the enterprise goes the same way. Thus, a positive result in competition is achieved as a natural result of constant and competent management efforts. How positive this result will be depends largely on the competitiveness of the enterprise. The article discusses the essence of the concept of «competitiveness» as an economic category, analyzes various approaches to the definition of this concept and carries out an analysis of competitiveness of enterprise. Competitiveness is an important element concerning entering the market and keeping the enterprise’s positions at the market, especially in the context of pandemic and quarantine, so the topic under research is very relevant nowadays.

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МЕНЕДЖМЕНТ І МАРКЕТИНГ 297 БІЗНЕСІНФОРМ № 6 '2020 www.business-inform.net Kvasko, A. V. "Analiz metodiv otsinky konkurentospromozhnosti pidpryiemstva" [Analysis of Methods of Enterprises Competitiveness Assessment]. Naukovi zapysky. 2017. http://nz.uad.lviv.ua/static/media/1-54/14.pdf Levytska, A. O. "Metody otsinky konkurentospromozhnosti pidpryiemstva: vitchyzniani ta zakordonni pidkhody do klasyfikatsii" [Methods for Assessing Competitiveness: National and Foreign Approaches to Classification]. Mekhanizm rehuliuvannia ekonomiky. 2013. https://essuir.sumdu.edu.ua/retrieve/82221 Piddubna, L. I. Konkurentospromozhnist ekonomichnykh system: teoriia, mekhanizm rehuliuvannia ta upravlinnia [Competitiveness of Economic Systems: Theory, Mechanism of Regulation and Management]. Kharkiv: VD «INZhEK», 2007. Pohrebniak, D. V. "Metody diahnostyky konkurentospromozhnosti pidpryiemstva" [Methods of Diagnosing the Competitiveness of the Enterprise]. Problemy pidvyshchennia efektyvnosti infrastruktury. 2011. http:// jrnl.nau.edu.ua/index.php/PPEI/article/view/391/379 Yatskovyi, D. "Suchasni metodyky otsinky konkurentospromozhnosti pidpryiemstva" [Modern Methods of Assessing the Competitiveness of the Enterprise]. Visnyk sotsialno-ekonomichnykh doslidzhen, no. 4 (2013): 183-188. Zhovnovach, R. I. "Teoretyko-metodolohichni pidkhody do otsiniuvannia konkurentospromozhnosti pidpryiemstv" [Theoretical and Methodological Approaches to the Evaluation of Enterprise's Competitiveness]. Naukovi pratsi Kirovohradskoho natsionalnoho tekhnichnoho universytetu. Seriia «Ekonomichni nauky». 2011.

The article shows the features of innovative technologies in the development of document management of international trade. Blockchain is defined as the most stable, transparent and secure system. It allows businesses to accelerate the workflow and business operations associated with signing a contract, making payments and transferring information about the supply of goods or services to logistics services. We suggest using a smart contract as the main technology that can improve the system of building contractual relations between the parties to international trade. The article identifies the main problems on the way to using technology, as well as the benefits of using smart contracts. The study shows the ways of implementing technology in a business. The smart contact technology allows you to simplify the process of using a letter of credit as the main method of payment in international trade, as well as monitor cash flow, the circulation of documents and goods.

Introduction. Under conditions of today the labor management system in the institution of higher education is tasked with finding new more effective forms of labor, how to increase the motivation of workers, material and moral interest of employees in work, reduce or even eliminate potential conflicts, how to ensure consistency in management personnel activities and performers, etc. Purpose. The purpose of the article is to investigate the features of ensuring efficiency of social and labor relations of university personnel during its outsourcing. Results. The features of ensuring the effectiveness of social and labor relations of the higher education institution personnel during its outsourcing are considered. The main problems that affect the effectiveness of social and labor relations during outsourcing the personnel of higher education institution are highlighted. The basic criteria and corresponding indicators of social and labor relations optimization and labor processes during outsourcing of the personnel of higher education institution are characterized: economic, social, psychophysiological, technical. It is noted that the results of this study may be useful to specialists dealing with the problems of increasing the efficiency of outsourcing and its use in higher education institutions under modern conditions. Conclusion. The effectiveness of social and labor relations during outsourcing the higher education institution personnel is defined as the aggregate usefulness and benefit of its implementation in relation to the additional costs of its implementation, as well as when comparing with the previous result of the activity. By its essence optimization of labor processes comes down to achieving complex of economic, social, psychophysiological and technical goals, about achievement level of which necessary to draw a conclusion on the basis of certain criteria. The concrete expression of these criteria through a system of empirical indicators needs further elaboration, so there is a need to develop the method for evaluating effectiveness of social and labor relations when outsourcing the higher education institution personnel.