Color-in-context theory is the first theoretical framework for understanding color effects in human mate preferences, arguing that red clothing enhances attractiveness ratings. Here we present three empirical studies failing to support this prediction. We aimed to extend the current literature by differentiating color effects by temporal context (short-term vs. long-term mating). Experiment 1 involved Dutch participants rating a woman in red, white, and black on (sexual) attractiveness. Experiment 2 replicated the first experiment with an American sample. In the final experiment, we aimed to replicate a study that did find evidence of a red effect, using a substantially larger sample size. The results from each of the three studies (totaling N ¼ 830 men) fail to support the red effect. We discuss the implications of our results and avenues for future research on red effects and attractiveness.

Violators of cooperation norms may be informally punished by their peers. How such norm enforcement is judged by others can be regarded as a meta-norm (i.e., a second-order norm). We examined whether meta-norms about peer punishment vary across cultures by having students in eight countries judge animations in which an agent who over-harvested a common resource was punished either by a single peer or by the entire peer group. Whether the punishment was retributive or restorative varied between two studies, and findings were largely consistent across these two types of punishment. Across all countries, punishment was judged as more appropriate when implemented by the entire peer group than by an individual. Differences between countries were revealed in judgments of punishers vs. non-punishers. Specifically, appraisals of punishers were relatively negative in three Western countries and Japan, and more neutral in Pakistan, UAE, Russia, and China, consistent with the influence of individualism, power distance, and/or indulgence. Our studies constitute a first step in mapping how meta-norms vary around the globe, demonstrating both cultural universals and cultural differences.

Reputation and punishment are two distinct mechanisms that facilitate cooperation among strangers. However, empirical research on their effectiveness is mainly limited to relatively small groups and does not address how they enhance cooperation in relatively larger groups. We address this gap in the literature by testing hypotheses from competing perspectives about the extent to which reputation-based partner choice and punishment enhance cooperation in both small and large groups. Prior work recognizes that an increase in group size is accompanied by a change in the incentive structure, which determines whether the temptation (extra benefit for each person from noncooperation over cooperation, regardless of others' choices) or gain (extra benefit for each person from full cooperation over full non-cooperation) remains constant or varies with group size. Thus, we first test how group size affects cooperation when temptation or gain increases with group size (Study 1), and then move on to testing predictions on the effectiveness of reputation and punishment across different group sizes (Study 2). In Study 1 (N = 820), we randomly assigned participants to play an online one-shot public goods game in groups of 4, 20, or 40, while keeping the marginal group return or marginal per capita return fixed across groups, in which case the temptation or gain increased with group size. In Study 2 (N = 1,132), we further compared a public goods situation involving a punishment or reputation mechanism with an anonymous situation across group sizes, while the marginal group return was fixed across groups. Overall, we found that when temptation increased with group size, 20-person groups cooperated significantly less than 4-person groups in one-shot interactions, and that this effect was explained by lower expectation of others' cooperation, less perceived collective efficacy, and greater perceived conflict. However, 40-person and 4-person groups did not vary in one-shot cooperation. Importantly, reputation-based partner choice and punishment invariably promoted one-shot cooperation in groups of different sizes. These findings suggest no simple effect of group size on cooperation and underscore the utility of reputation and punishment in fostering cooperation (at least in one-shot interactions) regardless of the size of groups.

A salient objective feature of the social environment in which people find themselves is group size. Knowledge of group size is highly relevant to behavioural scientists given that humans spend considerable time in social settings and the number of others influences much of human behaviour. What size of group do people actually look for and encounter in everyday life? Here we report four survey studies and one experience-sampling study (total N = 4,398) which provide evidence for the predominance of the dyad in daily life. Relative to larger group sizes, dyads are most common across a wide range of activities (e.g., conversations, projects, holidays, movies, sports, bars) obtained from three time moments (past activities, present, and future activities), sampling both mixed-sex and same-sex groups, with three different methodological approaches (retrospective reports, real-time data capture, and preference measures) in the United States and the Netherlands. We offer four mechanisms that may help explain this finding: reciprocity, coordination, social exclusion, and reproduction. The present findings advance our understanding of how individuals organize themselves in everyday life.

No abstract