This study aims to describe cultural discourse in Indonesian humor. Cultural discourse is the relationship between the meaning of a dialogue context and the cultural context of the listener or recipient of humor. Indonesia is a nation that has a distinctive humor and rhetorical style. Rhetoric style like this is one type of stylistic aspect in communication. The purpose of this research is formulated to 1) to show cultural discourse of humor in dialogues and it category, and 2) to describe the respondent's perception of humor in dialogue as a means of entertainment. The data of this research are humorous discourses in the form of dialogues which are very often found in social interactions and social media. Data analysis was carried out by using Berger's theory of humor. This theory divides humor into categories based on the dialogues in humor. The results showed that the humor category was divided into language category 14 (56%) following logic category 8 (32%), and identity category 3 (12%). Of respondents' perceptions, very funny was at 55.6%, followed by funny 33.3%, and quite funny only reached 11.1%. This perception is closely related to the respondent's cultural conception. The implication of this research shows that humorous discourse has a rhetorical structure and pattern of expression so as to create a sense of humor that is entertaining for readers and listeners.

This study aims to reveal the beauty standards of Japanese women in the Facial Treatment Essence SK II advertisement and to describe the slogan “Rasakan kekuatan PITERA untuk kulit tampak sebening kristal” in the Facial Treatment Essence SK II advertisement so that it can influence consumers. Meanwhile, the beauty of cosmetic users is always physically visible, even the model to introduce this product is Imma, a virtual model girl created by CGI (Computer-generated Imagery). Some of the advantages in this product are visualized by Imma, namely bright and glowing white skin. Imma has become an icon for this product because the advantages that it offers are all seen in Imma, and the standard of beauty described by Japan and the way to be beautiful like this virtual model girl is to apply the Facial Treatment Essence SK II product. This research uses a qualitative descriptive method to analyze data which maps which include icons, indexes and symbols. The result of this research indicates that the Japanese beauty standards shown by this ad are like Imma and to have skin like her, the right skincare is Facial Treatment Essence SK II and according to its slogan, "Feel the power of PITERA for crystal clear skin".

<p><em>The purpose of this strive study is to reveal the implementation of core values principle of Buginese culture from three perspectives, namely of philosophy, religion, and moral perspective. The Buginese culture belongs to the Bugis people. Bugis people are a community that occupies the area of South Sulawesi alongside the Makassar, Toraja, and Mandar ethnics. They live in harmony and form social systems and institutions. As an ethnic that dominates the population of South Sulawesi, the Bugis ethnic strongly maintains their culture. This can be seen in their principle of core values in the Buginese culture. The core values of Buginese are also a reflection of their worldview in this life. This study aims to uncover 1) the principle of core values of Buginese ethnic through their cultural ideologies, and 2) the aspect of philosophy, religion, and moral perspectives behind their principle of core values. This study utilizes the Cultural Semantics theory with an interpretive qualitative method, which relies on its analysis of the descriptive meaning of expressions. The results of this study indicate that the principle of core values of Buginese culture is awake because they practice the cultural heritage of their ancestors by actualizing it in a contemporary context. The implication of this research is that a cultural-value is maintained when culture has a dynamic aspect to the needs of the cultural.</em></p>

This study explores the Bajo ethnic which has a relatively old history of graduation. This gypsy ethnic life in spreading in some parts of the world. In South Sulawesi, this ethnic is found to live in two areas, namely in Bone and Selayar Regency. In the ethnography of South Sulawesi, Bajo ethnic belongs to one minority ethnic marginalized by several factors, one of which is the factor of education and accessibility in politics and government. As a minority ethnic, this maritime community deserves attention as a form of common concern for the threat of extinction of the cultural heritage. The purpose of this research is to (1)explore the cultural potentials found in Ikoiko oral literature for conservation efforts; and (2) find defense models that can protect oral literature Iko-Iko from the threat of extinction. The results of the study indicate that the Bajo ethnic's cultural attitudes towards Iko-iko oral literature began to shift due to the influence of surrounding cultures and other global cultures. It needs a continuous inheritance from generation to generation experiences psychological barriers. There is now a need for an appropriate method of rescue in the form of an inventory of problems, recording, and reconstruction of the cognate story so that the roadmap of defense and re-actualization. In this way, the protection, promotion, and utilization of culture can be reached