Human resources are an absolute strength for the success of an organization, various challenges are faced by the company in achieving its goals, both internally and externally. One of the biggest challenges for companies at this time is the Covid -19 pandemic which has occurred for almost three years, not only in Indonesia. but also in almost all parts of the world. Organizational Citizenship Behavior (OCB) is highly expected in conditions like this, where employees voluntarily show their extra roles outside of the mandatory duties assigned to them, such as helping co -workers without being asked, replacing sick co- workers, giving encouragement, and so on. This paper reviews the dimensions of OCB which consist of altruism, conscientiousness, sportsmanship, courtesy, and civic virtue as well as their role in the company's change management to survive and continue to grow amid the Covid -19 pandemic. Written using a descriptive approach through literacy studies from previous studies, journals and related articles and writings compiled with the author's view, then presented systematically so as to provide an overview of the OCB of company employees in the midst of organizational change due to the Covid-19 pandemic.

Implementation of the COVID-19 vaccine program in Muara Dua Regency for children aged 6 to 11 years is responding to the Covid-19 outbreak by the Ministry of Health. It is initiated a vaccination program to expand the reach of the national vaccination program. Minister of health regulation number 18 of 2021 which regulates the implementation of immunization in the context of handling the 2019 corona virus disease (COVID 19) pandemic has this clause. The city of Lhokseumawe complies with the Covid-19 virus vaccination schedule from the central government. For children aged 6 to 11 years, socialization has been carried out to improve the performance of all elements so that they can suppress the growth of Covid 19. In order to achieve the goal of reducing the spread of COVID 19 for the generation of children, the cooperation of related parties has been carried out. useful in vaccinating children aged 6 to 11 years. This collaboration supports and strengthens each other. Human resources play a key role in driving policy implementation because they act as the driver. Lack of adequate information, training or human resource competencies contributes to the frequent failure of policy implementation. Human resources have the greatest impact on the efficiency and quality of execution. FORKOPIMCAM sees human resources as the initiative behind the initiative. To make the implementation of child vaccines successful, the public must be informed about the spread of COVID-19 and utilize all available human resources

This study aims to determine the influence of brand ambassadors and brand image on the purchasing decision of Scarlett Whitening products on Malikussaleh University Business Administration students. This research was conducted at the Business Administration Study Program of Malikussaleh Lhokseumawe University. This study used primary data in the form of questionnaires that were distributed to students of the Business Administration Study Program at Malikussaleh University as many as 67 respondents. The data analysis methods used are instrument tests and classical assumption tests as well as multiple linear regression tests using the help of SPSS software version 26. The test results showed that the brand ambassador variable did not have a significant effect on scarlett Whitening's product purchase decisions in Malikussaleh University Business Administration students, while the brand image variable had a positive and significant effect on Scarlett Whitening's product purchase decisions in Malikussaleh University Business Administration students. Meanwhile, the simultaneous test results showed that the brand ambassador and brand image together influenced the purchasing decision of Scarlett Whitening products in Malikussaleh University Business Administration students.

This study talks about the Effect of Service Quality on Community Satisfaction Index at Dewantara Health Center in North Aceh Regency. In this researcher found several problems such as lack of discipline and lack of enthusiasm of service officers in providing fast and good services for patients, namely in providing nimble administrative services, in the implementation of officers. The waiting period for the queue is too long. And the finding of puskesmas employees who are not friendly, this can be seen from the way the employee talks is curt and looks rude when serving patients. not in accordance with puskesmas culture. The cornerstone of the theory in this study is the theory of customer satisfaction based on perspective. The research question in this study is whether there is an effect of service quality on the community satisfaction index. And the purpose of this study is to determine the effect of service quality on the community satisfaction index. The method used in this research is a quantitative approach with data collection techniques by interviewing, observing and taking part of the respondents of 100 respondents in the Community Health Center in Dewantara District. The results of this study indicate that there is a positive and significant effect between service quality variables on the community satisfaction index in the Dewantara Health Center, Dewantara District, North Aceh Regency. After testing the hypothesis, the results of calculations in this study are tcount> ttable (2,278> 1,660). So Ha was accepted Ho was rejected. ABSTRAKPenelitian ini berbicara tentang Pengaruh Kualitas Pelayanan Terhadap Indeks Kepuasan Masyarakat Di Puskesmas Dewantara Kabupaten Aceh Utara. Pada peneliti ini ditemukan beberapa masalah seperti masih kurang disiplin dan masih kurang antusiasnya petugas pelayanan terhadap pemberian pelayanan yang cepat dan baik bagi pasien,yaitu dalam pemberian pelayanan administrasi tidak cekatan, dalam pelaksanaannya petugas. Masa tunggu untuk antrian terlalu lama. Dan Masih ditemukannya pegawai puskesmas yang tidak ramah, hal ini terlihat dari cara bicara pegawai yang ketus dan terlihat kasar saat melayani pasien. tidak sesuai dengan budaya puskesmas.  Landasan teori dalam penelitian ini adalah teori kepuasan pelanggan Berdasarkan Perpektif. Adapun yang menjadi pertanyaan penelitian dalam penelitian ini adalah apakah ada pengaruh kualitas pelayanan terhadap indeks kepuasan masyarakat. Dan tujuan dari penelitian ini yaitu untuk mengetahui pengaruh kualitas pelayanan terhadap indeks kepuasan masyarakat. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan teknik pengumpulan data secara wawancara, observasi dan konsioner terhadap 100 orang responden di Pskesmas Kecamatan Dewantara. Hasil penelitian ini menunjukkan bahwa Terdapat pengaruh positif dan signifikan antara variabel kualitas pelayanan terhadap indeks kepuasan masyarakat di Puskesmas Dewantara Kecamatan Dewantara Kabupaten Aceh Utara. Setelah dilakukan pengujian hipotesis, maka hasil perhitungan pada penelitian ini  adalah nilai thitung>ttabel (2,278>1,660). Sehingga Ha diterima Ho ditolak.