This study aims to see the economic motives of the Karo ethnic group in developing and surviving in the USU region. This type of research uses a qualitative approach, the research location is in Jalan Jamin Ginting Medan or specifically in the Padang Bulan area, precisely from the campus intersection to the Harmonika Road intersection and the Road Development area to the Kampung Susuk intersection. Taking this location is intended to be more detailed and specific to see how the existence of USU becomes a central point for Ethnic Karo to adapt to follow development by mingling in the provision of student needs. The results showed that the motives that influenced the ethnic karo to survive were the land they owned as an inheritance and believed that the land had a living spirit (ertendi); strategic land with the existence of USU as the main attraction of their business. the motive influencing the ethnic karo to develop is to look at the short-term opportunities of their efforts to just survive, only see the opportunities available and only be able to provide the needs of students in accordance with the times. The conclusion from the iani research is that the Karo Ethnic survive in the area around the University of Sumatra because they have strong motives in themselves, how they maintain their assets. Karo ethnic develops because of the opportunities presented. A character that is found in the field of how ethnic karo who love to gamble with luck is implemented in the way they see business opportunities. USU as an opportunity was recognized as their way to reap profits and develop businesses.

The purpose of this study is to describe the social capital development of street vendors on land belonging to the Ministry of Home Affairs in Pondok Labu Village as an effort to maintain their existence. This study used a qualitative approach with a descriptive research type. Data was collected through in-depth interviews with 21 informants who were determined purposively. The results of the study found that on the social capital bonding side, which was based on ethnicity and type of business on the same land, it was found that development began with the existence of kinship relations that invited each other among the families and continued business activities that had existed before and efforts to maintain social relations were carried out by sharing information about market activities and sharing assistance. On the bridging social capital side, seen from the differences in ethnicity, type of business, and relationships among traders outside the surrounding location, it was found that the initial relationship was formed through interaction by communicating with each other and various contacts to meet customer needs as well as efforts to strengthen socially by sharing assistance and coordinating fulfillment the needs of customer requests. While the social capital linking side is seen from the relationship between street vendors and the owner of authority stems from the existence of an authority relationship that creates norms that have been agreed upon and must be obeyed by every street vendor.

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In customer satisfaction at Honda dealer Sisingamangaraja No. 362 Medan City in the realization that less than the maximum is also evidenced in the reviews given to the dealer is very much a low rating given customers Honda dealer Sisingamangaraja No. 362 City Terrain. This study aims to analyze the effect of brand trust on customer satisfaction at Honda motorcycle dealers, analyze the effect of service quality on customer satisfaction at Honda motorcycle dealers, and to analyze the effect of brand trust and service quality on customer satisfaction at Honda Motorcycle Medan dealers. The form of research used in this study is quantitative research with associative approach. Sampling is done through probability sampling technique and using 100 respondents as a sample. Data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis test. The results of this study show that brand trust does not significantly affect customer satisfaction. Meanwhile, service quality significantly affects customer satisfaction. However, brand trust and service quality, affect equally to Customer Satisfaction

This study aimed to analyse the characteristics of fresh fish consumers in Traditional Markets and Modern Market and to analyse consumer behaviour in buying fresh fish based on fresh fish and market attributes in Traditional and Modern Market. The research method used was descriptive analysis method and Fishbein model analysis. The results showed that the characteristics of consumers who bought fresh fish in Sunggal Market were women in the age range of 31-40 years old with senior high school as their last education level and an average income of around IDR 2,000,000 - IDR 4,000,000 with the number of family members was of four people. While the characteristics of consumers who bought fresh fish at Smarco Superstores were women in the age range of 31-40 with an average undergraduate education as their last education level and a monthly income was more than IDR 5,000,000 with family member of five people. The most important fresh fish and market attributes in Sunggal Market were fish freshness and location proximity. While the most crucial attributes of fresh fish and market attributes in the Smarco Superstore Market were fish hygiene and product diversity.