Product design become more important thing for traditional snack producers, especially jajan pasar, which is the term for traditional snack in the Semarang and Central Java Region. The design of packaging and digital advertising is also a supporting tool in marketing of jajan pasar. The development of creativity and product packaging innovation is the key to achieving success for the business being run. Product packaging is a way for consumers to judge a product both in the terms of benefits, aesthetics and quality of the product. The unique product design is an added value in marketing of jajan pasar through digital advertising. Jajan pasar are the potency of Gajahmungkur, but this potential is not supported by packaging design and digital advertising in expanding marketing. Seeing this problem, the communication science lecturer cooperated with Karang Taruna Gajahmungkur to create a public service program about the importance of digital advertising supported by a unique packaging design to increase the marketing of jajan pasar in the Gajahmungkur. Public service activities regarding packaging design and digital advertising are expected to be able to help the people of Gajahmungkur in marketing jajan pasar product so that they can improve the prosperity of Gajahmungkur communities

The city of Semarang has excellent tourist destinations and its own characteristics that become its strengths, namely the Old City History Tour which utilizes buildings from the Dutch colonial era in Semarang City. To support Semarang City tourism known by tourists, an effective and communicative information media is needed so that visitors know the identity of an object, signs and directions to the next destination, one of which is the use of a media sign system. This study aims to examine how effective the use of the sign system and the intensity of information instructions that have been applied to tourist areas around the Kota Lama Semarang are by using the Direct Rating Method (DRM), through a quantitative research method approach. The variables used are the effectiveness of the sign system, the intensity of directions and visual communication media. The results of the research that were processed by 100 respondents were that there was no relationship between the effectiveness of the sign system and information on directions in the Kota Lama Semarang, there was no relationship between the effectiveness of the sign system and the visual communication media in the Kota Lama Semarang, there was no relationship between the information instructions directions with visual communication media in the Kota Lama Semarang. These three results mean that the three variables are not related to each other, this could be because the sign system in the Old City of Semarang is not functioning as it should, because it should be a sign system that can provide good information to visitors and have attractive visuals. , but in reality this is not the case, namely that the sign system in the city of Semarang does not or does not provide information to visitors and also the sign system does not have good visuals so that it is less able to attract visitors in the Kota Lama Semarang.

This study aims to see the effect of information exposure in the mass media and the level of public knowledge about digital television on people's decision making to adopt digital television. Digitization of television in Indonesia has been prepared more than 12 years ago. In 2009 Indonesia had prepared a framework for the implementation of a digital broadcasting system which was later in 2010. However, the migration process for digital television in Indonesia did not go well because of the conflict of interest of private television and regulations that were not yet strong. The theory of diffusion of innovation from Everett M. Rogers is used to provide an explanation of the pattern of adoption of new technologies in society. This quantitative study will measure the effect of exposure to digital television information and the level of public knowledge as independent variables and decision-making to adopt technology as the dependent variable. In this study, 120 respondents were selected based on the slovin formula with the number of families in Central Java as the population.. As a result, the effect of these variables is not significant. Digital television migration policy is a priority policy with authority innovation desicions. It stated in the UU Cipta Kerja which states that Indonesia must immediately switch analogue switched off a maximum of two years. So that the readiness and knowledge of the community will not affect the decision to adopt digital television or not.Keywords: Diffusion of Innovation; Digital Television Migration; Public Readiness

AbstrakUniversitas Dian Nuswantoro (Udinus) adalah universitas swasta yang unggul di bidang Teknologi Informasi. Pengembangan sistem layanan selalu dikembangkan oleh Lembaga Pendidikan Tinggi, termasuk pengembangan infrastruktur. Hal ini dilakukan untuk memenuhi kebutuhan dan dapat memberikan kepuasan kepada mahasiswa, sebagai pengguna layanan. Kepuasan pelanggan dalam tataran komunikasi pemasaran adalah perasaan yang muncul dalam diri pelanggan ketika produk atau layanan yang diperoleh sesuai dengan yang diharapkan. Dalam praktiknya, Udinus masih menerima keluhan dari siswa mengenai sistem administrasi online yang sering mengalami gangguan ketika mengisi KRS (Kartu Rencana Studi). Penelitian ini bertujuan untuk menganalisis faktor yang membentuk kepuasan siswa dan dapat digunakan sebagai dasar untuk mengembangkan sistem layanan. Variabel asli yang digunakan adalah variabel kepuasan siswa yang diusulkan oleh Al-Dulaimi (2017), mencakup penilaian, keterlibatan siswa, bimbingan, kurikulum, dan fasilitas. Pendekatan penelitian ini adalah kuantitatif eksploratif. Analisis faktor dijadikan metode utama dalam mencari faktor-faktor kepuasan mahasiswa Udinus. Data diperoleh melalui penyebaran kuesioner menggunakan google docs kepada 201 mahasiswa Udinus yang mewakili setiap program studi. Hasil penelitian menunjukan bahwa terdapat empat faktor yang terbentuk yang mampu menjelaskan lima variabel asli dan merupakan faktor pembentuk kepuasan mahasiswa Udinus. Keempat faktor tersebut adalah kenyamanan, sentuhan pribadi, lingkungan belajar, dan bimbingan. Faktor yang paling dominan menjelaskan variabel asal adalah kenyamanan. Hasil penelitian ini diharapkan mampu berkontribusi dalam peningkatan pelayanan Udinus demi meningkatkan kepuasan mahasiswanya. Kata Kunci: Komunikasi perusahaan; kepuasan pelanggan; analisis factor; udinus