Croffle Eat SME is a snack type business, namely croffle, which is located in Bengkong Laut. This business has been established since 2021, but it seems that there are still many people who don't know the Croffle Eat brand. Therefore, this research was conducted to help partners develop their business through the use of digital marketing such as building brand profiles on social media and advertising to increase consumer interest. As for the things that are done to increase sales turnover at Croffle Eat, namely by implementing the promotion mix strategy. Based on the results of an analysis of the obstacles experienced by partners, it was found that there were obstacles, namely the lack of promotion on social media which caused weak brand awareness in these MSMEs. Therefore, this research was conducted to integrate the implementation of the promotion mix marketing strategy by creating interesting content along with the right consumer targeting and in accordance with the results of a consumer survey to increase partner sales.

CV. Sinar Teknik is an MSME in the service sector for repairing and reconditioning machines, which engages as a lathe workshop that has been established since 2007. As a result of the pandemic and intense competition between businesses, it is difficult for businesses to develop, so service innovation becomes an important role for business development. The purpose of this research is to help the lathe workshop to identify and analyze and fix the problems faced such as the ability of production capacity and demand patterns in the business. The method used in the research is in the form of interviews and observations to get the right data. In addition, the research is described descriptively. The results of the analysis of CV. Sinar Teknik demand planning and uses consumer-appropriate demand management techniques to grow its business. In addition, CV. Sinar Teknik can utilize technology to facilitate business activities so that they become more effective and efficient.

UMKM Cincai Cafe Batam merupakan salah satu bagian dari aktivitas usaha kecil yang berada di wilayah Kota Batam. Pengembangan kegiatan UMKM Cincai Cafe Batam diharapkan oleh pemerintah daerah Kota Batam mampu mempengaruhi nilai pertumbuhan ekonomi PDRB Kota Batam yang menurun akibat dampak pandemi COVID-19. Tujuan dari penyusunan artikel adalah untuk mengetahui upaya peningkatan nilai ekonomi PDRB di Kota Batam melalui pengembangan terhadap UMKM Cincai Cafe Batam selama masa pandemi ini. Metode penyusunan artikel yang diketahui adalah menggunakan pendekatan kualitatif dengan teknik pengumpulan data sekunder berupa observasi dan sumber penelitian terdahulu, serta teknik pengolahan data dengan analisis deskriptif. Hasil penyusunan artikel menunjukkan adanya pengembangan mitra mempengaruhi signifikan positif terhadap nilai ekonomi PDRB di Kota Batam. Kesimpulan dari artikel adalah bahwa nilai pertumbuhan ekonomi nasional dan daerah menjadi tanggung jawab milik bersama. Berdasarkan penjelasan yang telah dituliskan, maka dapat diberikan beberapa saran diantaranya bagi mitra yaitu untuk selalu mengembangkan seluruh sistem manajemen operasionalnya meskipun telah berakhir menghadapi masa pandemi.

PT Gudang Garam Tbk is a cigarette manufacturer renowned for its unfiltered cigarettes. The number of product lovers compels management to employ supply chain management to maximize distribution. The Enterprise Resource Planning (ERP) system is utilized by PT Gudang Garam Tbk to enhance the efficiency, accuracy, and speed of its business processes. The objective of this study is to determine why PT Gudang Garam Tbk selected Oracle as its ERP system based on its business processes or supply chain. The documentation study approach is employed to collect data for this study. This study employs a qualitative methodology. This study utilizes both primary and secondary data. As a result of the research and discussion, PT Gudang Garam Tbk develops a supply chain strategy that prioritizes efficiency in order to facilitate production and distribution and reduce distribution costs. In fact, the company chose Oracle because it offers various advantages that other ERP systems lack, including the ability to process massive volumes of data, user control that includes restrictions on other users' access, and a server cluster.