Article is devoted to the new conditions for the development of society characterized by the reconstruction of the higher education and problem of increasing the competitiveness of Russian universities in the world. Global university rankings today are becoming indicators of the implementation of the integration process and competitive tool in the context of globalization of higher education. A characteristic feature of modern development is the transition to a new stage of the formation of an innovative society, to build an economy based on the generation, distribution, transfer and use of knowledge. Ability to adapt capacity to the constantly changing environment is becoming the leading trend, the main source of material prosperity of civil society. And university rankings as indicators and tools of the competitiveness of universities certainly play an increasingly important role in the interaction of universities, businesses and states in the global educational space.Modern period of development in Russia clearly identified the need to update the main priorities in the field of education in line with global trends. One such leading priority, as the quality of education found expression in national doctrine of Russian education. This circumstance is dictated by the presence of the basic contradiction between the modern requirements for quality of higher education and restrictions apply methods and technologies in the management process. Designing an effective system of quality management education is determined by a number of conditions and factors that create discomfort or provide adaptability alternatively.

Article is devoted to the new conditions for the development of society characterized by the reconstruction of the course of higher education by increasing the competitiveness of Russian universities in the world scientific and educational space and the global university rankings as indicators of the implementation of the integration process and competitive tool in the context of globalization of higher education. A characteristic feature of modern development is the transition to a new stage of the formation of an innovative society, to build an economy based on the generation, distribution, transfer and use of knowledge. Ability to adapt capacity to the constantly changing environment is becoming the leading trend, the main source of material prosperity of civil society. And university rankings as indicators and tools of the competitiveness of universities certainly play an increasingly important role in the interaction of universities, businesses and states in the global educational space.

При цитировании ссылка на журнал «Интеграция образования Integration of Education» обязательна. Полное или частичное воспроизведение в СМИ материалов, опубликованных в журнале, допускается только с разрешения редакции ИНТЕГРАЦИЯ ОБРАЗОВАНИЯ INTEGRATION OF EDUCATION

ктуальность создания единой системы профориентационной работы с обучаю щимися разных уровней образования (общее (школа), высшее (бакалавриат, ма гистратура, аспирантура), послевузовское (дополнительное образование и професси ональная переподготовка)) обусловлена новыми вызовами научно технологического развития страны в условиях жесточайшей конкуренции за высококвалифицирован ных специалистов на глобальном рынке труда. Необходимо преодоление институци ональных и психологических барьеров в образовательной цепочке: школа -универ ситет -работодатель. Это позволит сформировать единую экосистему непрерывной подготовки «специалиста будущего» -профессионала, способного решать задачи в мультидисциплинарных коллективах. Подготовка такого специалиста возможна лишь в условиях опережающей профориентации, позволяющей на стадии общего образования как можно раньше определить способности ребенка к определенным предметам и содействовать их развитию посредством различных форм включения обучающегося в сферу деятельности университета. Основной целью опережающей Проблемы педагогики и психологии 243

This paper is devoted to the effects of country image on contemporary US-Russian relations. This is an attempt to apply the results of joint project (University of Florida and Lobachevski University) to the analysis of US-Russian bilateral relations in a broader sense as well as combine tourist management and political science methods and literature. The relationships between the U.S. and Russia have been steadily deteriorating in the last five years. The amount of negative coverage of both countries in Russian and American media and social networks has been gradually increasing for the last few years, starting with the Magnitsky Act and the Dima Yakovlev Law in 2012 and culminating over the events of political crisis in Ukraine, operation in Syria, economic sanctions towards Russia. Media and social networks, as well as rhetoric of official agencies of both countries reflect the growing levels of national pride and mutual animosity. We believe that foreign policy has become a special and independent type of social activity. Economic relations, economic integration, humanitarian relations (education, culture, science, tourism, etc.) are an important part of foreign policy today. Thus, country image does matter.