Disability is not something that is 'invisible', but it is something real and present among us. Media, especially television through advertising, has a significant role in creating perceptions about disability and to change the paradigm of people on disability. This research discusses how Channel 4 (C4) through "We're the Superhumans" (WTSH) advertisement represents and constructs disabilities. This research used a qualitative approach and Peirce's semiotics method. The data are based on WTSH advertisement, literature study and documentation. Interviews were also conducted with C4. The results show that the disability is represented as 'superhumans' who have various abilities and achievements. Through 'Yes I Can' song, the spirit of the disability were represented. C4 constructed the reality of disability by displaying 140 persons with disabilities and celebrations for their achievements, not only as athletes but also as persons with disabilities in their daily lives.[Disabilitas bukanlah suatu hal yang ‘invisible’ (tidak terlihat), namun merupakan sesuatu yang nyata dan ada diantara kita. Media, terutama televisi melalui iklan, memiliki andil yang besar dalam menciptakan persepsi mengenai disabilitas dan dalam mengubah paradigma masyarakat mengenai disabilitas. Penelitian ini membahas bagaimana Channel 4 (C4) melalui iklan “We’re The Superhumans” (WTSH) merepresentasikan dan mengkonstruksikan disabilitas. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian semiotika Peirce. Data penelitian berdasarkan iklan ‘We’re The Superhumans’, diambil dari studi kepustakaan dan dokumentasi. Wawancara juga dilakukan dengan pihak C4 selaku pembuat iklan. Hasil penelitian menunjukkan bahwa disabilitas direpresentasikan sebagai ‘superhumans’ yang memiliki berbagai kemampuan dan prestasi. Melalui lagu ‘Yes I Can’, direpresentasikan semangat para disabilitas. Melalui iklan WTSH, C4 mengkonstruksikan realitas mengenai disabilitas dengan menampilkan 140 penyandang disabilitas dan perayaan akan pencapaian mereka, bukan hanya sebagai atlit, namun juga sebagai penyandang disabilitas dalam keseharian mereka.]
Apart from being used to socialize, Instagram social media is also used as a medium for promotions, buying and selling transactions. The occurrence of various frauds in online transactions sets a precedent that can be detrimental to these online business actors. In online transactions, building trust is an important step that must be taken by business actors, especially for business actors who are just starting their business. @Ricellystore is a new online business actor engaged in the used gadget sector, but they are able to build trust in a relatively short time with sales figures increasing significantly every month. This study aims to find out how the digital marketing communication strategy carried out by @Ricellystore on Instagram builds customer trust. This study uses a descriptive qualitative approach, where data is obtained through interviews, observation, and documentation. The results of the research show that the @Ricellystore digital marketing communication strategy starts with strengthening Perceived web vendor reputation and Perceived web quality, making their store reachable and available, having added value, and maximizing unpaid promotion with the power of word of mouth (WOM) and resellers from their customers. Abstrak Selain digunakan untuk bersosialisasi saat ini media sosial Instagram juga digunakan sebagai media untuk promosi dan transaksi jual beli. Terjadinya berbagai penipuan dalam transaksi online menjadikan preseden yang dapat merugikan para pelaku usaha online tersebut. Dalam bertransaksi online membangun trust menjadi salah satu langkah penting yang harus dilakukan oleh pelaku usaha, terlebih bagi pelaku usaha yang baru merintis usahanya. @Ricellystore merupakan pelaku usaha online baru yang bergerak pada sektor gawai bekas, namun mereka mampu membangun kepercayaan dalam waktu relatif singkat dengan angka penjualan yang meningkat signifikan setiap bulannya. Penelitian ini bertujuan untuk mengetahui bagaimana strategi komunikasi pemasaran digital yang dilakukan @Ricellystore di Instagram dalam membangun customer trust. Penelitian ini menggunakan pendekatan kualitatif deskriptif, dimana data diperoleh melalui metode wawancara, observasi, dan dokumentasi. Strategi komunikasi @Ricellystore dimulai dengan memperkuat Perceived web vendor reputation dan Perceived web quality, menjadikan toko mereka reachable and available, mempunyai adding value, dan memaksimalkan unpaid promotion dengan kekuatan word of mouth (WOM) dan reseller dari customer mereka.
Pentingnya edukasi literasi digital menjadi suatu keniscayaan di era digital ini. Sebagai bagian dari komunitas yang terus berinteraksi dalam ekosistem digital, upaya untuk membekali para pendidik terkait keamanan bermedia digital perlu dilakukan dalam upaya mendukung literasi digital tersebut. Kominfo Bersama dengan Japelidi dan SiberKreasi meluncurkan Roadmap Literasi Digital 2021-2024, dimana salah satu modul empat pilarnya adalah aman bermedia digital. Pelaksanaan PkM ini merupakan salah satu upaya untuk mendukung upaya sosialisasi tersebut. Mitra kegiatan adalah GKY Puri Indah sub bidang misi, yang menaungi pelayanan bimbel dan panti asuhan. Peserta terdiri dari 35 guru dan pengurus panti, yang terlibat secara aktif dengan anak-anak dibawah bimbingan mereka. Sebagai bagian dari literasi digital, edukasi E-Safety terkait keamanan digital dilakukan dalam bentuk webinar yang kemudian diarahkan dalam kelompok diskusi dimana fasilitator memfasilitasi kegiatan diskusi dan memberikan observasi. Hasil pelaksanaan kegiatan menunjukkan rendahnya pemahaman akan keamanan berinteraksi di dunia digital di kalangan peserta, tingginya pengalaman interaksi yang dialami secara langsung terkait penipuan digital, tidak adanya pembekalan mengenai E-Safety sebelumnya, dan terdapat beberapa cyber risk terkait Eksploitasi seksual anak online (ESA) yang telah dialami anak didik mereka. Materi pendukung terkait E-Safety dan berbagai sumber ajar juga dibagikan untuk membekali para peserta dalam mensosialisasikan dan menerapkan E-Safety bagi anak didik mereka. Kata Kunci : cyber risk, bahan ajar, E-Safety, literasi digital, resiliansi
Attacking persons based on their physique is often called body shaming. Body shaming occurs not only in the real world, but also in cyberspace, especially as the development of the media can have a negative impact on one's thinking. On the other hand there are efforts made to counter body shaming, through the campaign on loving oneself, or often called self love. This study aims to find out how the Self Love Warrior (SLW) organization conducts a campaign through Instagram @selflovewarrior.id so that it can encourage the community, especially Indonesian women, to stand up against body shaming, and help Indonesian women to love themselves more (self love). This study used a qualitative approach and case study research method. The theory used in this study was the social construction theory. Primary data were sourced from interviews, where researcher conducted interviews with three main informants, namely the proprietor, the head of design, and head of content of SLW. Based on interview results, the researcher found that self love and body shaming are indeed related, and wise use of social media can benefit every user. The SLW organization has been successful in carrying out each of its campaigns, as can be seen from the audience 's response to each SLW post.
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