In Indonesia, MSMEs are a business group that is a mainstay of economic activity that is able to support most of its citizens. Economic development in Indonesia depends on the development and improvement of the capacity of MSMEs. MSMEs will be helped by improving their marketing performance through social media advertising. The use of social media advertising will create easy, cheap and fast access. Social media advertising can be used by companies to distribute advertisements and create awareness for customers. The research method in this research uses descriptive qualitative method. Data collection techniques use in-depth interviews with SMEs, library research, and focus group discussions involving advertising experts, academics, and social media experts. The data source in this study is MSMEs, advertising practitioners, communication science academics. Data analysis is carried out inductively and interactive analysis methods. The results of this study are 1) successful social media to advertise for MSMEs are websites, blogs, google, youtube, whatsapp, facebook, instagram 2) Advertising content on social media must pay attention to ad photography, watermarks, simple videos, videos as much as possible, professional videos, use of keywords, use of endorsements and testimonials 3) Awareness, consumer considerations in making purchases occur in a social media ecosystem that is interrelated and interact with each other.

Background: Dubbing is an interesting translation for movie viewers because viewers do not need to be constrained by reading the subtitling on the monitor. However, with all its limitations dubbing is a challenge for a translator. Frozen: Party is over is an intriguing film to investigate. Methodology: All utterances of the characters in the film are becoming the research data. The numbers of data were 62 for words, phrases and sentences and analyzed using Molina & Albir's translation theory. The interactive model of Miles and Huberman analyzed all the data. Findings: The result of the research is that the translation techniques used by the translator were modulation, established equivalent and literal. The most dominant technique used by the translator was literal. This is because children consume the film, so most of the sentences are simple sentences. Conclusion: The translation techniques used by the translator were modulation, established equivalent and literal. Originality: This research focused on the dubbing translation technique for the animated film Frozen: Party is over. In comparison, other research with the same object discussed topics such as deixis, language styles, illocutionary act and subtitling.

Background: Although many kinds of research on gender discrimination have been made, empirical research on this matter under the perspective of translation technique is still rare. Therefore, this present research aimed to study gender discrimination in three novels authored by Pramoedya Ananta Toer and how gender discrimination is translated into English. Methodology: This case study was applied in three novels written by Pramoedya Ananta Toer, Anak Semua Bangsa, Rumah Kaca, and Jejak Langkah. The data were collected through observations and Focus Group Discussion (FGD). The data were analyzed using thematic analysis. Findings: The results showed that gender discrimination in the three novels was subordination, stereotype, marginalization, workload, and violence. Gender discrimination is translated using established equivalence, explicitation, modulation, paraphrase, implicitation, addition, transposition, reduction, compensation, discursive creation, pure borrowing, deletion, generalization, and particularization. Conclusion: This research reveals that gender discrimination is a phenomenon that commonly occurs in the world community. The research implications are also discussed either empirically or practically at the end of this article.

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