Currently, there is a global trend to produce a variety of products, goods and energy using renewable organic raw materials based on the widespread application of biotechnology. That is, the bioeconomy creates bioeconomic advantages in the interaction between the economy, environment, technology and society due to the fact that it uses scientific and technological innovations that act as drivers. For PJSC Zhytomyr Butter Plant such measures are priority areas in production, organizational and technical activities. In particular, the new line “Straightline SL1100 F2 from Tetra Pak” will make it possible to reduce the production cost of 1 ton of ice cream and improve its quality. According to the enterprise’s estimates, in 2020 the sales turnover will be 51,840.0 thousand items; the unit cost will be UAH 30. As a result, the revenue will be UAH 1,554.0 thousand. Over the years, sales turnover and price will increase, so sales revenue will also increase and will amount to UAH 1,631.2 in 2021, UAH 1,675.6 in 2022, UAH 1,703.3 in 2023. The amount of profit will grow annually in the range from 6.4 % to 9.0 %. Thus, the enterprise can create bioeconomic advantages through high quality products, lower production costs, and most importantly, through the development of key competencies that create unique value for consumers.

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The article reveals the problems of organic farming in Ukraine. The study showed that small producers, such as family farms, have the ability to produce organic products in accordance with the appropriate requirements. A SWOT analysis of the process of organic farming by a private peasant household was conducted as well as the main opportunities and threats, strengths and weaknesses of its functioning and development were identified. The strategy of development of the Ukrainian organic agriculture of family farms has been chosen. It will give the chance to pursue it further by means of strategic directions, such as: tax incentives for producers of organic products, implementation of the state program for sustainable development of rural areas, "green" tourism and rural cooperation, elimination of political levers of influence on the implementation of state agricultural policy, as well as implementation of the state program to support the development of advisory services in the field of organic production.