Issues related to information culture evoke a natural interest of Ukrainian and foreign researchers. In addition to purely technical aspects and the development of competency characteristics, the problem of the development of students’ information culture and their personal characteristics is acquiring particular relevance. Virtual space has significant advantages in terms of the speed of information distribution, communication opportunities, and the exchange of scientific data. At the same time, threats are evident, in particular the growth of cybercrime, aggression, dependence, and manipulation. This is particularly obvious in the youth environment. The creation of national elite in modern universities, the openness of the information space, globalization, and the growth of competition in the labor market require operational information for specification of educational policy and adoption of optimal managerial decisions. It becomes increasingly clear that there is a contradiction between the low level of information and analytical skills of students and the high level of requirements for the organization of work with computer technology; sufficient level of theoretical and practical knowledge and low level of skills necessary for work with information technologies; sufficient level of professional training and low level of readiness to use computer technologies in educational activities. Information culture is considered as one of the facets of the universal culture associated with the social nature of man and is the product of its various creative abilities. The need for original specialized courses, which allow quick response to new challenges and improve the quality of professional training of students is constantly increasing. The article outlines the preconditions for improving students' information culture in view of the experience of foreign countries and Ukraine.

The emphasis is placed on changes in the educational field of Ukraine and the importance of forming the competencies of future journalists. Features of the application of modern information technologies in distance learning are outlined. A review of scientific sources of Ukrainian and foreign scientists on the stated issues. The relevance of the introduction of integrated technologies in modern journalism education, which contributes to improving the training of future professionals, the formation of his competencies. Definitions of the concepts "integrated learning", "interdisciplinary approach", "team learning" are defined. The focus is on the need to use an integrated approach - binary classes to increase the level of cognitive activity and activity of higher education. The focus is on forming multi-qualification of the modern journalist working in convergent newsrooms. Means of practical training of students that significantly affect the formation of professional competencies are identified. The importance of media literacy and critical thinking for the training of future journalists has been updated. According to the results of an online survey of students, it was found that interactive teaching methods increase the level of critical thinking and form skills of verification of information as a program competence of future media professionals. Scientific approaches to understanding the concept of "binary class", the organization and methods of its implementation, the features of distance learning during the pandemic. The binary online lesson "Critical Thinking: Verification of Online Content" for students-journalists in the disciplines of journalism (photo and online journalism) on the Zoom platform is described. The skills and abilities necessary for the future mediator, which create a positive professional image and public authority, are generalized and classified. Summarized the application of new learning technologies for self-realization of students, the atmosphere of cooperation, increased responsibility of teachers for the results of their work. Vectors of further research of integrated interdisciplinary classes in the educational process are outlined.

https://orcid.org/0000-0002-3769-163X У статті проаналізовано державотворчий дискурс газети «День». Акцентовано увагу на проблемах державотворення, які артикулюються у виданні. З'ясовано, що державотворчий наратив реалізується крізь призму проблем освіти, економіки, політики тощо. Окреслено проблемно-тематичні домінанти медіатекстів.Ключові слова: державотворення, дискурс, медіатекст, національна ідентичність, державна політика.

The aim: To analyze the peculiarities of media reform in the system of promoting a healthy lifestyle of Ukraine, to disclose the foreign experience of denationalization of print media. Materials and methods: The theoretical and methodological basis and materials of the research consist of the scientific works of leading scientists on the issues of promoting a healthy lifestyle of Ukrainian print media and the possibilities of promotingthis process in social media in accordance with international practice, information from open registers, and interviews with editorial staff. Conclusions: Having investigated the process of reforming the media, which is designed to promote a healthy lifestyle, we can draw the following conclusions that a significant part of modern Ukrainian media in one way or another reveals the problems of forming the basic principles of a healthy lifestyle for children and youth. The print media not only ensure freedom of speech, the development of democracy, the formation of perfect information society, but also contribute to the promotion of a healthy lifestyle, the ideology of changing the attitude of the individual and society to personal health. According to the results of the survey, 85 % of the media of the Ternopil region were successfully reformed. Taking into account the statistics, we note that the district editions of the Ternopil region, which expressed a desire to reform, were ready to go through all the procedures provided by the legislation of Ukraine.

This article is dedicated to one of the essential problems of improvement of the quality of education in the higher educational institutions in Ukraine nowadays that is the introduction of crossmedia into the educational process. In the article, based on the author's own experience, the essential characteristics of the cross-media, the importance of the formation of cross-media competencies in the Humanities graduates are disclosed and the effectiveness of the introduction of cross-media as an innovative technology in their training is analysed. The peculiarities of transformation and modernization of the modern didactic space are described, Ukrainian and foreign scientific and methodological works on the problem of the introduction of cross-media technologies into the educational process are reviewed, the theoretical aspects of this problem are studied, preferable sources of information and most popular platforms among students based on content analysis of ethnocentric questionnaire (hand delivered questionnaire) are revealed. An emphasis is made on the necessity to conduct media education in formal, informal and accidental ways, which lead to the formation of one’s own media product in the sphere of one’s personal interests. The author also paid special attention to the package of licensed programmes such as AdobeAudition, InDesign, Photoshop, AdobePremiere for the production of the multimedia content of high quality. On the basis of the new technological equipment the students who obtain higher education have an opportunity to realise their students’ media projects and create the journalist content in such forms as: printed production with the on-line version, video- and audio-podcasts, infographics, videoconnection, webinars etc. The effectiveness of the student-centered attitude in the educational process that motivates the future specialists to self-knowledge, self-development and self-education is substantiated. It is proved that the introduction of such technologies affects the modernization of the educational process in the higher education institution, provides the maximum approximation of education to the conditions of the future career.