Issues related to information culture evoke a natural interest of Ukrainian and foreign researchers. In addition to purely technical aspects and the development of competency characteristics, the problem of the development of students’ information culture and their personal characteristics is acquiring particular relevance. Virtual space has significant advantages in terms of the speed of information distribution, communication opportunities, and the exchange of scientific data. At the same time, threats are evident, in particular the growth of cybercrime, aggression, dependence, and manipulation. This is particularly obvious in the youth environment. The creation of national elite in modern universities, the openness of the information space, globalization, and the growth of competition in the labor market require operational information for specification of educational policy and adoption of optimal managerial decisions. It becomes increasingly clear that there is a contradiction between the low level of information and analytical skills of students and the high level of requirements for the organization of work with computer technology; sufficient level of theoretical and practical knowledge and low level of skills necessary for work with information technologies; sufficient level of professional training and low level of readiness to use computer technologies in educational activities. Information culture is considered as one of the facets of the universal culture associated with the social nature of man and is the product of its various creative abilities. The need for original specialized courses, which allow quick response to new challenges and improve the quality of professional training of students is constantly increasing. The article outlines the preconditions for improving students' information culture in view of the experience of foreign countries and Ukraine.

The aim: To present an overview of the problem of creative skills development at the level of higher education, analyse the notions “creativity” and “creative skills”, investigate the main conditions of the creative skills development in medical students of higher educational establishments in Ukraine and abroad. Materials and methods: Experimental verification of the conditions of the medical students creativity development was conducted in the period from 2017 to 2019 academic years within two groups of students: Ukrainian students and foreign students. In the process of the study, the peculiarities of the students’ creativity development were established through surveys and questionnaires. Results: On the basis of an overview of the problem of creative skills development within the context of modern education, the notions “creativity”, “creativeness” have been analysed. The main strategies and methods aimed at the creative skills development in medical students have been investigated. A brief overview of historical development of the problem of creativity in pedagogy of higher education has been suggested. The given paper analyses the main directions of reforming the system of higher education, in the context of which the development of students’ creativity takes place, as well as the methods and techniques aimed at developing the creative skills of the students. Conclusions: The problem of the development of person’s creative abilities involves a number of logical steps: the definition of the essence of this concept, its significance in the process of human development, society’s need in people with creative abilities, retrospective assessment of the problem, importance of educational systems, and the establishment of consistent patterns of the process.

The aim: To analyze the peculiarities of media reform in the system of promoting a healthy lifestyle of Ukraine, to disclose the foreign experience of denationalization of print media. Materials and methods: The theoretical and methodological basis and materials of the research consist of the scientific works of leading scientists on the issues of promoting a healthy lifestyle of Ukrainian print media and the possibilities of promotingthis process in social media in accordance with international practice, information from open registers, and interviews with editorial staff. Conclusions: Having investigated the process of reforming the media, which is designed to promote a healthy lifestyle, we can draw the following conclusions that a significant part of modern Ukrainian media in one way or another reveals the problems of forming the basic principles of a healthy lifestyle for children and youth. The print media not only ensure freedom of speech, the development of democracy, the formation of perfect information society, but also contribute to the promotion of a healthy lifestyle, the ideology of changing the attitude of the individual and society to personal health. According to the results of the survey, 85 % of the media of the Ternopil region were successfully reformed. Taking into account the statistics, we note that the district editions of the Ternopil region, which expressed a desire to reform, were ready to go through all the procedures provided by the legislation of Ukraine.