The article, based on a statistical review, considers the main directions of trade entrepreneurship, identifies current trends in trade entrepreneurship in Ukraine, the study of the state and main problems of small business development. The ways of development of small business are offered. Entrepreneurship is a leading sector of the market economy, which provides market saturation with goods and services, promotes healthy competition, creates a new layer of entrepreneur - owner. Today, the state connects with small business the hope for quick positive structural changes in the economy, the fight against economic crises and the creation of conditions for expanded reproduction of the economy. Prerequisites and determining factors for the development of entrepreneurial activity are private property, free activity and competition. The establishment and development of private property, freedom of entrepreneurial activity is impossible without small business. As stated in the Law of Ukraine "On State Support of Small Business", it is considered as "a leading force in overcoming negative processes in the economy and ensuring sustainable positive development of society as one of the areas of employment, unemployment prevention, job creation." Small enterprises are an integral part of the socio-economic country. Firstly, they help maintain the stability of market relations, as a significant part of the population is involved in this system of relations (according to foreign scholars, the stability of the system is provided provided that 20-30% of Ukrainian citizens have their own business). Secondly, they guarantee the necessary mobility of production in market conditions, deepening specialization and broad development of production cooperation, without which its high efficiency is inconceivable. Ultimately, this leads to the dynamics of economic development and growth of the national economy. Thirdly, the role of small enterprises in the activities of large and medium-sized enterprises is constantly growing. Of particular importance is the ability of small businesses to expand the scope of supplementation of labor, to create new opportunities not only for employment, but also, above all, for entrepreneurial activity of the population and the use of free production opportunities. Enterprises that carry out several types of activity (multidisciplinary) are small on the basis of the criterion of the type of activity that brings the largest share of total revenue from sales (work performed, services rendered). Small businesses also include individuals who engage in entrepreneurial activities without forming a legal entity. Experience shows that small business makes it possible to create conditions for increasing the interest of each employee in the final results of work. The Cabinet of Ministers of Ukraine, within its powers, provides financial support for the development of small business, directs and coordinates the activities of executive bodies that ensure the implementation of state policy to support it.
The article raises the problem of the formation of an innovative concept of the national economy devel opment. Indeed, in the context of global imbalances and transformation of national economies, there is a need to identify vectors that will ensure the sustainability of the economic system and provide an opportunity to build a national innovative development model based on the integrated use of all possible activators. methodology. The methods of theoretical (conceptual) generalization, comparison, synthesis, analysis were used to reveal the general provisions and determine the basic research categories: innovation, innovative type of develop ment, innovative development model, catching up and leading type of the development of national economy. findings. Highly developed countries are strengthening their dominant role through the use of new knowledge and innovation. Other countries that do not possess this knowledge and skills are dependent on them. This dependence is to pay for the benefits of civilization with cheap labor, natural resources, and other national wealth. According to the results of the study conducted, the components of the innovative concept of the national economy development are singled out. The analysis of scientific publications allowed systematizing the classification of strategies for the innova tive development of national economies. The main signs of the innovation type of economic development are estab lished. The classification of methods of state regulation of innovation activity in different countries of the world is provided. A model for evaluating the effectiveness of conducting innovation activities in a country is proposed. originality. The conducted scientific study made it possible to identify a list of conditions affecting the innovative concept of the development of national economy. The speed of transition to the innovative development of the econ omy largely depends on the state, since it is the state that can influence the processes of generating innovations and their commercialization. This made it possible to outline the transformation system and to determine support necessary for its normal functioning as well as to identify the vector that will ensure the sustainability of the economic system and will allow building a national innovative development model. Based on the proposed model for evaluating the effectiveness of innovative activities in a country, it is possible to establish which components are weak nesses or, conversely, strengths. The information obtained serves as a ground for determining the innovative concept of the development of national economy. Practical value. The results of the study can be used by practitioners, scientists, government officials for the forma tion and implementation of the innovative concept of the national economy development in government programs and strategies.
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