PurposeOrganizational citizenship behavior (OCB) has continuously been an important issue for almost three decades. In contrast with the high interest in OCB, the effects of materialism on OCB have not attracted sufficient attention in the literature. The aim of this study is to examine the relationship between the materialistic attitudes of salespeople working in pharmaceutical and household white goods and furniture (HWGF) sectors and their OCB.Design/methodology/approachIt is hypothesized that materialistic attitude is one of the dispositional variables which is an antecedent of OCB. A total of 199 salespeople who work for pharmaceutical and HWGF sectors in Eskisehir, Turkey were surveyed. The questionnaire consisted of two scales to measure materialistic tendencies and OCB, respectively.FindingsThe results of the study early indicate that materialistic attitude is one of the antecedents that have negative impacts on OCB. There are negative correlations between all dimensions of OCB and materialistic attitude.Research limitations/implicationsSelf‐reporting for both materialistic attitudes and OCB may inflate correlations. Since the differences in cultural context between Turkey and Western countries and between the sectors can make it difficult to generalize the results universally, there is need for further research in different cultural contexts and sectors.Practical implicationsAccording to the literature and previous research, managers’ evaluations of performance, organizational effectiveness, and customer perceptions of service quality are positively related with OCB. Sales managers must pay more attention to decreasing salespeople's materialistic tendencies and increasing the OCB.Originality/valueThis is the first study that shows a relationship between materialistic attitude, as a dispositional variable and an individual characteristic, and OCB.

Purpose -The purpose of this paper is to determine the difference between service quality dimensions of supermarkets and discount stores. Design/methodology/approach -The paper focuses on service quality dimensions of customers in supermarkets and discount stores. The study has selected one store from each retailer type located in Eskisehir, Turkey and used the scale of the service quality of retail stores. The research has employed a face-to-face questionnaire for collecting data from customers on different days and at different hours of the week. A total of 891 questionnaires, 682 for supermarkets and 209 for discount stores, have been analysed. Findings -Results indicate that the customers of the supermarket and the discount store differ in their perception of some service quality dimensions. While the supermarket customers perceive physical aspects and store policy dimensions at a higher level, the discount store's customers give more priority to interaction with personnel dimension. Research limitations/implications -Further qualitative studies can provide deeper insights about service quality dimensions of supermarkets and discount stores. The results are also a starting point for further academic research about the different retailer types. Practical implications -The paper contributes to the understanding of behaviours and attitudes of supermarket and discount store customers. Retailers in Turkey will primarily benefit from the study. Originality/value -The paper compares the customer perception of service quality dimensions of two different types of grocery retailers; a supermarket and a discount store.

Teknolojik ilerlemeler ve iletişimin yaygınlaşması, ürün ve hizmetler arasındaki farkları en aza indirgemeye ya da ortadan kaldırmaya başlamıştır. Farkların azalması ve yoğunlaşan rekabetin artmasıyla marka kavramı işletmelerin en etkin güçleri olmaya başlamıştır. İşletmeler tüketicilerin ilgi, istek ve satın alma davranışlarını harekete geçirebilmek için markalarını ön plana çıkartmak zorunda kalmışlardır. Ancak artan marka sayıları ile birlikte, markaların sadece fonksiyonel açılardan farklılaştırılmasının yeterli olmadığı da anlaşılmıştır. Bu sebeple farklılaştırma ve konumlandırma stratejileri artık sembol, duygu veya diğer anlamlara bağlı olarak yapılandırılmaya başlanmıştır.Bunun da ötesinde, pazarlamacılar mevcut markalar üzerinde kişilik yaratmaya başlayarak, faydacı işlevlerinin yanına sembolik bir değer yükleyip markalara kişilik kazandırmışlardır. Böylelikle markalar, kazandıkları insani karakter özellikleri ile tüketiciler tarafından özdeşleştirilmeye ve ayırt edilmeye başlanmıştır.Hızla yayılan globalleşmenin bir diğer etkisi de, uluslararası pazarlamanın gelişmiş olması ile ülkeler arası ürünlerin kolay giriş ve çıkısını sağlamasıdır. Uluslararası pazarlama açısından ortak kültürü paylaşan, benzer algıların yaşandığı ya da alışkanlıkların benzediği bir pazar oluşmaya başlamasına karşın ulusal kültür ve değerlerin önemi azalmamaktadır. Tüm bunların paralelinde, küresel tüketim algısı orta-

This study aims to compare the demographics and behavioural characteristics of consumers who adopt voluntary simplicity as a daily lifestyle process, focusing on one developed country and one developing country. Data were accordingly collected from 589 US and Turkish consumers who define themselves as voluntary simplifiers. Although other studies found that voluntary simplifiers have same demographic characteristics, our results indicate that Turkish and US simplifiers do not vary statistically in terms of demographic variables such as income class, marital status, number of children and gender but do vary statistically in terms of education, age and working hours. They also vary in terms of the deliberate shortening of working hours. The results reveal that several behavioural and demographic characteristics of consumers who adopt the same lifestyle philosophy may vary based on their culture and the conditions of their country. Findings in the discussion section are aligned with previous studies in the literature and with socioeconomic and demographic indicators of the two countries.

This paper provides the first empirically based study of the formal and informal money and time giving motivations together in an emerging market (Turkey) context. Drawing on empathy–altruism hypothesis and social exchange theory, this study aims to examine relationships between internal charitable motivations and the donation of money and time giving to individuals and humanitarian organizations in the context of a Turkish sample. Empathy and altruism, religious values, social impact, materialism, and conspicuous giving motivations are examined in this study. The results indicate that giving motivations change by giving type. Empathy and altruism motivations effect on all types of giving. Persons tend to be more motivated to give money and time interpersonally than through organizations. Furthermore, money and time given to individuals explained by more motivation in the context of a Turkish sample. Theoretical and practical implications of the results are considered, and future research opportunities are discussed.