Problem statement: Companies attempt to reach private worlds of consumers and give them memorable experience with their brands by using guerrilla marketing tools. Guerrilla advertising, which is one of the guerrilla marketing tools, usually attracts the attention of consumers but sometimes irritates and annoys the consumers and even breaks the law. Approach: The study determined these ethical aspects by evaluating different guerilla advertising strategies of the companies. A critical assessment of the printed and visual discoursed of guerilla ads were made in this context. Results: The assessment indicated that there are some ethical problems about guerrilla advertising implementations. Especially the ads, which include fear-appeal, may irritate people. Also, distraction of attention in traffic is the other important ethical problem. Conclusion/Recommendations: These kinds of guerrilla ads may reduce the effectiveness of advertisements in general and dislike of a company's ad may lead to biased reactions towards future advertisements. Ethical, legal and societal boundaries must be considered in guerilla advertising strategies. In sum today's marketers have to take greater responsibility for the negative impacts of the practices of guerilla advertising.

Bu çalışmanın amacı internet bağımlılığının çevrimiçi "kompulsif ve anlık satın alma" davranışlarına etkisi olup olmadığını belirlemektir. Çalışmanın bir diğer amacı çevrimiçi anlık satın alma davranışının çevrimiçi kompulsif satın alma davranışı üzerindeki etkisini ölçmektir. Çalışmada ayrıca, demografik faktörlere göre; internet bağımlılığı, çevrimiçi anlık satın alma davranışı ve çevrimiçi kompulsif satın alma davranışı açısından farklılıklar incelenmiştir. 405 katılımcıya uygulanan anket sonuçları; internet bağımlılığının çevrimiçi "kompulsif ve anlık satın alma" davranışları üzerinde pozitif yönde bir etkisi olduğunu göstermiştir.

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Marketing is a communication tool which marketing specialists make an effort to have a position in consumers' mind. While consumers' perspectives are changed, marketers try to produce new solutions in their methods and implementations because they have a crucial role to manipulate expectations and to formulate consumers' buying behaviour. Nowadays, one of the methods which marketing specialists apply for effectingthe consumers is to nostalgia in marketing. Marketers give an importance to this methodbecause this method reminds toconsumers their previous experiences and revivals their memories about the brand. Using nostalgia in marketing is differentfrom other marketing methods. It represents images and brands from the past. This study tries to examine how and why nostalgic themes are used in marketing and advertising. In this context, nostalgia-themed and non-nostalgiathemed print ads are explained through semiotical analysis. Besides, these different types of examples are being compared to each other.

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