Jember has a very diverse natural, cultural and artificial tourism potential. One of the natural potentials that currently become the prima donna in Jember is Teluk Love beach, located in Sumberrejo-Ambulu-Jember. The main attraction of the Love Bay is in terms of its shape that symbolizes love, which is not possessed by other destinations in Jember. The booming existence of the Love Bay increases tourist arrivals at this destination every day, in the other hand the condition of human resources and social economic environment is not ready to face of the growth of Love Bay tourism. Weak tourism knowledge, slum social environment patterns, society economic management are some challenges in developing this Love Bay tourism. Theoretically, if a tourist destination is well managed, tourists as subjects in the tourism industry have an important role in the sustainability of a tourist destination. The tourist services needs to get special attention. If the tourists are well served, then they will feel satisfied. This is a factor driving these tourists to come back, and with the more tourists it will have an effect on improving the economic level of the community itself. Based on the problems experienced by partners, the solutions that can be offered are providing soft skills training (attitude) for tourism services, providing hard skills training (procedural), providing assistance in the form of procurement of quality improvement service.
ABSTRACT
Nglanggeran Tourism Village is a tourism village that has successfully implemented the ecotourism concept because when tourists are in Nglanggeran Tourism Village, they don't just come, take photos and go home, but can enjoy the beauty of nature, learn about nature, culture and mingle with local communities. Nglanggeran Tourism Village has excellent tourist attractions, namely Purba Volcano, Nglanggeran Embung, Kedung Kandang Waterfall, Puncak Kampung Pitu, Goat milk products and Nglanggeran specialty chocolate products. Nglanggeran Tourism Village also has various tours such as education tourism, culture tourism, adventure tourism, agro tourism and green tourism. All of these tours aim to allow tourists to mingle with nature, the local community and the culture of Nglanggeran Village. All tourist objects owned by Nglanggeran Village cannot be separated from the Tourism Awareness Group (POKDARWIS) which is the spearhead of the development of a tourist village, and all of its management is local people.Keywords: Ecotourism, Local Community, Nglanggeran Village Culture, Tourism Awareness Group (POKDARWIS), Tourism Objects
The purpose of this study was to determine the impact of marketing mix, price and customer experience on customer satisfaction at Pasar Astana Anyar Bandung. The examination procedures used in this study are validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, determination analysis and f-test. The results of the review show that the promotion mix affects customer satisfaction at Pasar Astana Anyar Bandung. From the test results with the T test shows that the marketing mix has a significant effect on customer satisfaction. Prices affect customer satisfaction at Astana Anyar Market Bandung. From the test results with the T test shows that the price affects customer satisfaction. Customer experience influences customer satisfaction at Astana Anyar Market Bandung. From the test results with the T test shows that customer experience affects customer satisfaction. Judging from the f-test, it is found that F-count > F-table is 212,297 > 3.12, this shows that the marketing mix, price and customer experience basically affect customer satisfaction with a sig level. big. 0.000 < 0.050. is significant of costumer satisfaction
Nglanggeran Tourism Village has several leading tourist objects, one of which is Kedung Kandang. The Kedung Kandang area presents an epic blend of natural beauty and modern accommodation, namely glamping. Some of the supporting facilities at Kedung Kandang have not been able to bring in many visitors, this is due to several factors, one of which is the lack of information and promotional media. One of the information media that can be used is e-booklets. The Kedung Kandang e-booklet displays some information such as Kedung Kandang Waterfall, glamping, flora and fauna, existing facilities and packages that can be chosen when visiting Kedung Kandang. To apply the Kedung Kandang e-booklet as an information medium, there are several means that are used, namely through the link in Kedung Kandang's Instagram bio and the QR code that can be found at the entrance to the Nglanggeran Purba Volcano. The purpose of this research is to describe the stages of making the Kedung Kandang e-booklet as a tourist information medium and to describe the material displayed in the Kedung Kandang e-booklet. Data collection methods used are observation, interviews and literature study. The results of this study are: (1) the stages of making the Kedung Kandang e-booklet as a tourist information medium; (2) material displayed in the Kedung Kandang e-booklet.
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