Perkembangan wirausaha muda di Indonesia terus menunjukkan tren positif, Namun ketimpangan dalam akses ke pelatihan dan pengetahuan telah menghambat pertumbuhan ekosistem Di era perkembangan teknologi dan informasi menjadi keuntungan bagi kaum muda yang merupakan generasi yang sangat merupakan digital native, dimana hampir seluruh aktivitasnya berhubungan dengan digital dan internet. Dalam situasi pandemic covid 19, pemanfaatan internet untuk usaha dan aktivitas sehari-hari sudah menjadi hal yang mutlak. Disamping itu, perlunya menumbuhkan kesadaran generasi muda mengenai pentingnya pajak sebagai salah satu bentuk kontribusi generasi muda kepada negara. Beberapa faktor yang menjadi penghambat adanya kesadaran akan pajak diantaranya karena ketidaktahuan tentang apa pajak itu sendiri dan untuk apa pajak itu dipungut, sehingga menimbulkan pendapat beragam. Dengan literasi yang baik, tentunya akan dapat berdampak positif terhadap terciptanya kesadaran generasi muda

Tumbuhan Etlingera rubroloba merupakan tanaman yang memiliki aktivitas antioksidan karena mengandung senyawa polifenol. Manfaat batang Etlingera rubroloba sebagai antioksidan dapat formulasikan dalam bentuk sediaan topikal yaitu spray gel. Penggunaan Na-CMC sebagai basis gel memiliki keuntungan dengan menghasilkan basis gel yang jernih. Penelitian ini bertujuan untuk mengetahui formulasi, evaluasi fisik dan stabilitas fisik dari sediaan spray gel ekstrak etanol batang Etlingera rubroloba. Ekstrak yang diperoleh kemudian diformulasikan menjadi spray gel dengan variasi konsentrasi Na-CMC F1 (0,1%), F2 (0,2%), F3 (0,3%), F4 (0,4%) dan F5 (0,5%). Evaluasi fisik meliputi uji organoleptik, uji pH, uji viskositas, uji pola penyemprotan, uji waktu kering, uji homogenitas dan uji hedonik sedangkan stabilitas fisik meliputi pengujian sentrifugasi dan cycling test. Hasil evaluasi fisik didapatkan setiap formula masuk dalam rentang syarat sediaan spray gel yang baik. Hasil pengujian stabilitas fisik setelah cycling test menunjukkan adanya penurunan viskositas pada setiap formula dan tidak terjadi perubahan dari segi organoleptik maupun pH dari sediaan spray gel setelah cycling test. Hasil uji hedonik didapatkan formula 3 dan 4 lebih disukai. Berdasarkan penelitian ini didapatkan bahwa F3 dan F4 merupakan formula yang optimum berdasarkan evaluasi fisik, stabilitas fisik dan juga pengujian hedonik.

The pandemic period encourage the application of digitalization in the marketing field, the application of marketing culture is currently supported by e-commerce. On the other hand, students who should be in the potential group have been able to take advantage of this moment to develop creativity that results in innovation, at least as a first step as an effort to participate in and develop an interest in entrepreneurship. The purpose of this study is to analyze what factors are the pioneers of interest in entrepreneurship in marketing research students at the Faculty of Business, Buddhi Dharma University. As part of the “small research” activity, the researcher used a survey method and was included in the descriptive statistics group. The population taken was all students who took marketing courses in the odd year 2022/2023 which opened 40, thus the researchers took the entire population as a sample in this study. The analysis technique uses factor analysis. The results of this study indicate that personality and self-motivation factors are the dominant factors in the interest in entrepreneurship among students

This is the time for us to see the positive side caused by pandemic. Even though not everybody agrees to this, the pandemic going on not only in Indonesia but also in all over the world has given us a chance for ‘adaptation’ over changes in business. Nowadays, business concept is not only affected by markets, companies, competitors but also by changes. Every individual, even a big company must acknowledge this. In order to maintain the side of people’s ‘economy’, various studies reviewing alternatives for good marketing strategies have been carried out. These studies are especially aimed at Small and Medium Enterprises (SMEs). This is because SMEs have been the part of creative economy. Based on these circumstances, the researcher was encouraged to study which strategy of digital branding dominantly carried out by the SME players. This research applied factor analysis to find out the basic attribute grounding SME players to survive their businesses, which were initiated either before or after pandemic. The method used was non-probability sampling. Here the questionnaires were distributed in order to find answers from five determined spots. There were 169 respondents as samples in this research. In the pre-test, before questionnaires distributed, there were at least 9 attributes used as references for the main players of SMEs in applying digital branding. Results of factor analysis test showed that there were at least two main factors developed. In these two factors, it is agreed that strategy of Search Engine Optimization was the most ideal to apply in order to survive their business. This is because it has big dominant value, which was 0.823 (82% for first group) and 0.790 (79% for the second group).

The background of this research is to analyze and fan the contents of the debate ofcandidates for Regent and Vice Regent kapuas Hulu 2020 in terms of ethos, pathos, and logos. The purpose of this study is to find out the content of the debate of candidates for Regent and Vice Regent of Kapuas Hulu 2020 in terms of ethos, pathos, and logos. This research uses deskritive methods and the approach used isa qualitative approach. The data in this study was sourced from the content of the debate of candidates for Regent and Vice Regent of Kapuas Hulu 2020 and avideo originated on the youtobe channel entitled open debate between candidates for Regent and deputy Regent of Kapuas Hulu 2020. Based on the results of the analysis of data on the content of the debate and the video, it can be concluded that each candidate pair of regional heads uses rhetoric in the form of ethos, pathos, and logos in delivering their speech. Then this research has a link to the learning of Indonesian Language and Literature class X odd semester curriculum 2013 refers to Basic Competencies 3.12 and 4.12. The results of this study are expected to be useful, especially for teachers, learners, and for future researchers.Keywords: Debat, Ethos, Logos, Pathos, Rhetoric.