The use of appropriate language by speakers has been proven to be able to convey messages clearly to the speech partners that they want, and it can even further change the behavior of the speech partners. This can be exemplified by the use of persuasive language in outdoor media. In order to get considerable attention, outdoor media installation is usually installed in a strategic location. The billboards that are installed, for example, are designed to be large and permanently installed within a certain period of time. The information displayed in billboards is arranged with the right diction, special sentence structure, and has a strong persuasive impact supported by an attractive design. Unfortunately, not all community members have the ability to make representative billboards. Community service activities in Nyangkringan village are aimed to develop two abilities, namely the ability to use language effectively and also to design attractive and informative-persuasive billboards. After receiving adequate guidance, the community service activity participants have been able to create billboards that are memorable and informative-persuasive. The installation of billboards at a later stage of the project indicates a significant change in behavior due to increased public awareness of the Covid-19 pandemic. It is hoped that with the abilities that they already have, in the future, the community service participants can make the necessary outdoor media according to their designation.====Pemakaian bahasa penutur secara tepat telah terbukti dapat menyampaikan pesan dengan jelas kepada mitra tutur yang dikehendakinya, bahkan lebih jauh lagi dapat mengubah perilaku mitra tutur. Hal ini dapat dicontohkan dengan pemakaian bahasa persuasif di media luar ruang. Agar dapat memperoleh perhatian yang cukup besar pemasangan media luar ruang biasanya dilakukan di lokasi yang strategis. Baliho yang dipasang, misalnya, didesain berukuran besar dan dipasang secara permanen dalam rentang waktu tertentu. Informasi yang dipajang di dalam baliho disusun dengan diksi yang tepat, struktur kalimat khusus, dan berdampak persuasif yang kuat didukung dengan desain yang menarik. Sayangnya, tidak semua anggota masyarakat memiliki kemampuan membuat baliho yang representatif. Aktivitas pengabdian kepada masyarakat di Dusun Nyangkringan kali ini ditujukan untuk mengembangkan dua kemampuan, yakni kemampuan menggunakan bahasa secara efektif dan mendesain baliho yang menarik dan informatif-persuasif. Setelah mendapat bimbingan yang memadai, peserta kegiatan pengabdian dapat mewujudkan baliho yang mengesankan dan informatif-persuasif. Pemasangan baliho pada tahap selanjutnya mengindikasikan perubahan perilaku yang signifikan atas meningkatnya kesadaran masyarakat terhadap pandemi Covid-19. Diharapkan dengan kemampuan yang telah dimiliki pada masa depan, para peserta pengabdian dapat membuat media luar ruang yang diperlukan sesuai dengan peruntukannya.

The purpose of this research is to identify the elements of language style found on Top Coffee product advertisements. This study also aims to describe the meaning and function of the language style used in the advertisement as a representation of love for local products. In addition to linguistic factors, this study also identifies the symbolic meanings contained in advertising posters. This research is descriptive qualitative. The data collection technique was carried out by observing and taking notes on Top Coffee's product advertisements in print and television media. The data obtained were then analyzed using a stylistic approach, to analyze linguistic factors, and semiotics to analyze the visual elements in advertising posters. The results of this study indicate that the three advertisements for Top Coffee products use a conversational style based on word choice; simple language style and noble and powerful language style based on tone; anticlimactic, parallelism, and climax based on sentence structure; synecdoche, metaphor, metonymy, and hyperbole based on whether or not the meaning is direct. Meanwhile, advertising visualization includes typography, advertisement stars, logos, product displays, colors and patterns, batik motif fibers that represent local products and their love for them. This advertisement uses the spirit of nationalism that is built from its consumers as a tool to promote its products through the style of language and symbols contained in the poster.

This study aims to provide sympathetic insight for whom are interested in short stories in Indonesia through the perspective of Linda Hutcheon historical postmodernism. Through this research, we can find a description of story facts and the ideas of the author that are realized through the center and the periphery, along with the contextualization aspects of the short story A.A. Navis' Robohnya Surau Kami to nowadays society. This research also contributes to literary works appreciation to educational institutions, academics, the society of literary enthusiasts, and the wider community in the form of short story research with the perspective of Linda Hutcheon's postmodernism so that it is expected to increase the quantity of practice in postmodernism studies. The methodology used in short story Robohnya Surau Kami using Linda Hutcheon's postmodernist theory is a descriptive method of analysis, by describing the facts which are then analyzed. The analysis does not merely describe but also gives sufficient understanding and explanation. Robohnya Surau Kami by A. A. Navis is a monumental work A. A. Navis containing religious elements. In his work, A. A. Navis presents inner experiences about the concept of religious life of small communities in Indonesia. This short story is an outstanding and popular work as it is consider as a rare religious literature; AA Navis does not merely tell about worship and devotion to God, but also humanitarian values in Indonesia loaded with caring and tolerance so that it is necessary to trace the facts of the story in the short story, identify the center and the periphery that triggers conflict, and the implications of its contextualization of society in the present.

The Official Selection World Cinema Amsterdam Award in 2019, given to the film "Tilik" opened the public's eyes to the fact that even a short film can convey a moral message as powerfully as a feature-length film. It does not matter that short films have more limitations than long ones. This phenomenon encourages short film script writing assistance as a community service activity. Saba Exploit (SE) SMAN 1 Bantul DIY was designated as the target for assistance because of its potential and impressive track record in making short films. Given the uneven transmission of knowledge and skills between generations, assistance is needed so that they have collective quality skills and skills, standardized guidelines for writing film scripts, and complete documentation so they can be developed across generations. Mentoring activities present speakers who present material presentations, best practices, and evaluations of films made by SE. The post-assistance evaluation stated that the curiosity of the SE community was accomplished. Hereafter, it was hoped that SE's hard skills, soft skills, and insights in creating short films would earn higher quality based on solid, focused, and expressive film script writing. ==== Penghargaan Official Selection World Cinema Amsterdam pada 2019 yang diberikan kepada film “Tilik” membuka mata masyarakat bahwa film pendek pun bisa menyampaikan pesan moral yang sama kuatnya dengan film panjang. Hal tersebut dapat terjadi padahal film pendek memiliki lebih banyak keterbatasan. Fenomena tersebut mendorong pendampingan penulisan naskah film pendek sebagai kegiatan pengabdian kepada masyarakat. Saba Eksploit (SE) SMAN 1 Bantul DIY ditetapkan sebagai sasaran pendampingan karena potensi dan rekam jejak mengesankan dalam pembuatan film pendek. Mengingat pewarisan pengetahuan dan keterampilan yang tak mulus antargenerasi, diperlukan pendampingan agar mereka memiliki kemampuan dan keterampilan kolektif berkualitas, pedoman penulisan naskah film terstandarkan, serta dokumentasi lengkap agar dapat dikembangkan secara lintasgenerasi. Kegiatan pendampingan menghadirkan narasumber yang menyajikan presentasi materi, best practice, dan evaluasi atas film-film buatan SE. Evaluasi pascapendampingan menyatakan bahwa keingintahuan komunitas SE terpenuhi, sehingga diharapkan kemampuan keras, kemampuan lunak, dan wawasan SE terhadap pembuatan film pendek makin berkualitas didasarkan atas penulisan naskah film yang padat, terfokus, dan ekspresif.

The study aims to explore power relations and social classes as the reflections of the masculine ideology of the author in the novel Pengakuan Pariyem by Linus Suryadi AG. The theories implemented in the study are van Dijk’s power relations and social classes theory and Connell’s masculinity theory. The study is qualitative descriptive and applies the Critical Discourse Analysis (CDA) method, used to dismantle the ideology that is produced and reproduced through the language within the novel. The research data are lingual units that indicate power relations and social classes which simultaneously reflect the notion of masculinity.  The results of the study are as follows. First, Pariyem as the central character in the novel lives within a hierarchical and dualistic Javanese society. Her submission as the babu (housemaid) of a priyayi (noble) family does not only lead Pariyem to be dominated symbolically, but also legitimizes the priyayi (aristocrats) power over wong cilik (commoners).  It is reinforced by the representations of the priyayis’ world views in terms of culture, aristocracy, bureaucracy, and education orientation. It shows that priyayis are culturally dominant. Secondly, since Pariyem is a character created by a male author, her behaviors and actions reflect the ideology of masculinity. Rather than voicing women, the power relations that Pariyem experiences through the events constructed in the novel show that she embodies the masculine ideology, or masculinity.