The COVID-19 pandemic created novel conditions for researching travel behavior and tourists’ reactions in times of crisis, which largely differs from previous studies of travel behavior affected by local risks or lower travel and recreational risks. This study aims to provide an understanding of the relationship between tourist personality (MINI IPIP-6 and sensation seeking), tourists’ reactions to travel risk perception and changes in their travel behavior influenced by the COVID-19 pandemic. To explore this, a global survey including 905 respondents from four countries (Spain, Croatia, Serbia and Russia) was conducted, while data were analyzed by Structural Equation Modeling (SEM) in AMOS. The findings suggest that tourist personality affects the changes in travel behavior influenced by COVID-19, both directly and via their reactions to travel risk.

Despite the fact that the topic of the influence of stereotypes and prejudices on the loyalty and willingness of tourists to visit a destination again is increasingly common in world publications, researchers have yet to examine this relationship. The aim of this research is precisely to assess the influence of stereotypes and prejudices (S&P) in the system of other attractors of tourist visits, on the loyalty and willingness of foreign visitors to revisit Serbia as a tourist destination. It is known that Serbia possesses large natural and anthropogenic resources as a basis for tourism development, but it is also known for numerous prejudices and stereotypes, which can potentially dictate loyalty to the destination and the behavior of tourists. The results obtained by the Path analysis show that stereotypes and prejudices, among 892 randomly selected foreign tourists, have a more significant direct influence on the dimensions of loyalty and revisiting Serbia compared to other factors. Further analysis showed that foreign tourists consider the Serbian people to be arrogant, with expressed nationalism and a preserved traditional social approach, as well as that middle-aged tourists show the highest loyalty and willingness to visit again after evaluating all the aforementioned factors. Limitations of the research were related to a lack of understanding of the language and non-cooperation on the part of the respondents. The results of the research have theoretical and applied importance as information for future research in Serbia and beyond, but also for improving the management strategy of tourism development.

Okura Nikko Hotels is a Japanese hotel chain, the development of which began with seven hotels and the rapid coverage of the international market of hotel services, becoming a player in the hospitality industry in America, Europe and Asia with the predominant development of hotel services in Japan. Its activities are aimed at rapid development and high quality of service, contributing to economic stability and sustainable development in the hotel services market around the world. The article also presents an analysis of the development of the Prince Hotels and Resorts hotel chain, the main stages of the growth of the hotel chain, its geographical location, as well as the main features of sustainable development.

The purpose of the article is to draw up a regional tourism development strategy by creating a tourism cluster on the basis of Chelyabinsk oblast's experience. The authors give a com prehensive description of the tourism cluster in Chelyabinsk oblast and determine its cen tral features. Based on a strategic analysis of the South Urals travel industry and a monitor ing of the tourism infrastructure, the authors proposed a mechanism for creating a tourism cluster in Chelyabinsk oblast, highlighted prerequisites for a cluster's formation and identified stages to promote the brand "Golden Belt of the Ural Mountains". The study suggests a set of measures for forming tourism clusters, which comprises tools for developing the travel industry in Chelyabinsk oblast.

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