The purpose of writing this thesis is to determine the effect of screen-printing paint quality and printing prices on consumer purchasing decisions by printing companies. The study was conducted on 60 respondents through the distribution of questionnaires. The method used in this research is descriptive method and qualitative method. Based on the answers to the questionnaire, raw data has been obtained which is then processed using SPSS version 23 so that it becomes useful data for this research. In addition to calculating the relationship between the independent variable and the dependent variable, this study also calculated the relationship between variables. The correlation of the effect of paint quality on purchasing decisions is 0.721 the correlation of the effect of price on purchasing decisions is 0.529 and so it can be said that the relationship between the three variables is quite strong, thus Ho is rejected, and Ha is accepted. In the t-test, the results of t-count paint quality are 7.143, t-count prices are 6.896 and t-count when compared with t-table of 2.001 then there is a significant relationship is significant between paint quality and price on purchasing decisions by Printing Companies.

Disaat sekarang dimana dengan bantuan internet semua informasi bisa didapatkan dengan cepat dan mudah termasuk informasi mengenai semua produk, hal ini membuat konsumen semakin cerdas dan kritis dalam memilih suatu produk. Penjualan produk pakaian dalam pria bermerek Mario Marcello yang masih belum memuaskan dari target yang di tentukan perusahaan yang kemungkinan besar disebabkan dengan semakin ketatnya persaingan antar penyedia produk sejenis mengharuskan perusahaan untuk mampu bersaing mendapatkan pelanggan baru dan semakin waspada dalam mempertahankan pelanggannya. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh citra merek dan harga terhadap keputusan pembelian produk pakaian dalam pria merek Mario Marcello di Carrefour Tangcity Mall. Jenis penelitian ini menggunakan metode deskriptif kuantitatif. Populasi yang digunakan merupakan konsumen produk pakai dalam pria Mario Marcello di Carrefour Tangcity Mall dan sampel yang diambil berjumlah 100 orang responden. Dari hasil analisis data dengan uji koefisien korelasi menunjukkan bahwa Citra Merek dan Harga mempunyai hubungan yang positif dan kuat terhadap Keputusan Pembelian. Dari hasil analisis data dengan uji hipotesis T menunjukkan bahwa Citra Merek dan Harga benar berpengaruh signifikan terhadap Keputusan Pembelian. Uji hipotesis F menunjukkan bahwa terdapat pengaruh linier antara variabel Citra Merek dan Harga terhadap Keputusan Pembelian, maka model regresi tersebut sudah tepat dan layak.

This study aims to examine and analyze employee performance analysis which is influenced by leadership style, motivation and work discipline. The analytical method used in this study is a survey research method. The sampling technique in this study used a questionnaire. Data analysis used multiple regression analysis. The results of this study note that the relationship of leadership style, motivation, and work discipline to employee performance. Beta value of leadership style 0.729 and 0.000 significance value <0.05. Leadership style has a significant relationship to employee performance. Beta value of motivation 0.191 and 0.028 significant value <0.05. Motivation has a significant relationship to employee performance. Beta value of work discipline 0.204 and 0.008 significance value <0.05. Work discipline has a significant relationship with employee performance. leadership style, motivation and work discipline have a significant relationship to employee performance together. The F statistic value is 57,258 with a significance of 0.000 < 0.05. Determination coefficient value 0.630

The purpose of this study is to define the factors that influence the Mixed Mutual Funds including the Jakarta Interbank Offered Rate and the Composite Stock Price Index. The research method used is purposive sampling by taking data on price movements of mutual funds published by PT Ashmore Asset Management Indonesia Tbk where Mutual funds originating from the period January 1, 2021 to December 31, 2021 and listed on the IDX, consist of 245 daily data. The test method used is descriptive statistical method using sample data from JCI and JIBOR where the results obtained from the calculation of this analysis are JCI and JIBOR have a positive and significant effect on the performance of the Net Asset Value of Mutual Funds, with a coefficient of determination close to 0.6526 or 65, 26%, which means that NAV is influenced by the movement of JCI and JIBOR. While the remaining 34.74% is explained by variables not included in this study.

This is the time for us to see the positive side caused by pandemic. Even though not everybody agrees to this, the pandemic going on not only in Indonesia but also in all over the world has given us a chance for ‘adaptation’ over changes in business. Nowadays, business concept is not only affected by markets, companies, competitors but also by changes. Every individual, even a big company must acknowledge this. In order to maintain the side of people’s ‘economy’, various studies reviewing alternatives for good marketing strategies have been carried out. These studies are especially aimed at Small and Medium Enterprises (SMEs). This is because SMEs have been the part of creative economy. Based on these circumstances, the researcher was encouraged to study which strategy of digital branding dominantly carried out by the SME players. This research applied factor analysis to find out the basic attribute grounding SME players to survive their businesses, which were initiated either before or after pandemic. The method used was non-probability sampling. Here the questionnaires were distributed in order to find answers from five determined spots. There were 169 respondents as samples in this research. In the pre-test, before questionnaires distributed, there were at least 9 attributes used as references for the main players of SMEs in applying digital branding. Results of factor analysis test showed that there were at least two main factors developed. In these two factors, it is agreed that strategy of Search Engine Optimization was the most ideal to apply in order to survive their business. This is because it has big dominant value, which was 0.823 (82% for first group) and 0.790 (79% for the second group).