Public Relations merupakan satu keilmuan dan juga profesi yang berkaitan dengan upaya membangun hubungan baik dengan orang lain (publik) untuk memperoleh saling pengertian di antara keduanya. Melalui hubungan baik tersebut, seorang Public Relations Officer dituntut menumbuhkan citra dan reputasi positif organisasi di mata khalayak. Dalam upayanya untuk memberikan gambaran dan pesan-pesan yang baik tentang organisasi ada prinsip-prinsip yang harus diikuti oleh PRO, di antaranya Tell the Truth, Prove it with Action, Listen to The Customer, Manage for Tomorrow, Conduct Public Relationss as If The Whole Company Depends On it, Remain Calm, Patient and Good Humored (Arthur W. Page) Prinsip ini sejalan dengan nilainilai dalam ajaran Islam sebagaimana tertuang dalam ayat al-Quran dan hadits Nabi Muhammad SAW. Anggota Perhimpuna Humas (Perhumas) Jawa Tengah yang umumnya beragama Islam dalam menjalankan profesinya sebagai Humas (PR) tentunya tidak lepas dari apa yang mereka pahami tentang prinsip-prinsip kebaikan dalam profesi PR sesuai agama Islam yang mereka anut. Oleh karena itu menjadi menarik untuk dikaji dan diungkapkan bagaimana pandangan mereka tentang prinsip PR sesuai dengan apa yang mereka pahami dalam ajaran Islam. Dalam upayanya untuk mengungkap persepsi mereka, digunakan pendekatan deskriptif kualitatif melalui pertanyaan terstruktur terhadap informan yang sudah ditentukan berdasarkan pertimbanganpertimbangan tertentu yang kemudian dianalisis dengan menggunakan model analisis interaktif untuk menghasilkan suatu kesimpulan.

Abstract

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Desa Karangjompo di kecamatan Tirto adalah salah satu desa di Kabupaten Pekalongan yang terdampak banjir selama lebih dari 5 tahun. Salah satu penyebab banjir adalah buruknya perilaku warganya yang masih belum memiliki kesadaran tinggi untuk menjaga kebersihan saluran drainase sehingga tidak berfungsi maksimal. Selain itu kebiasaan warga menggunakan air bawah tanah yang tidak terkontrol telah memperburuk terjadinya land subsidence yang memperparah banjir. Banjir telah merusak fasilitas umum dan rumah warga, serta telah mematikan berbagai tanaman dan tumbuhan yang ada. Desa menjadi minim penghijauan. Tujuan dari kegiatan pengabdian masyarakat ini adalah untuk mengajak warga melakukan penghijauan sekaligus memberikan informasi dan mengedukasi warga mengenai pentingnya menjaga lingkungan melalui kampanye komunikasi lingkungan dengan media tanaman. Evaluasi keberhasilan program dilakukan melalui diskusi yang melibatkan ibu-ibu anggota arisan. Dimana hasilnya menunjukkan bahwa secara umum warga telah menunjukkan perubahan sikap sampai pada tahap konatif, tetapi belum menunjukkan perubahan perilaku sebagaimana yang diarapkan.Karangjompo village in Tirto sub-district is one of the villages in Pekalongan Regency that has been affected by flooding for more than 5 years. One of the causes of flooding is the bad behavior of the residents who still do not have high awareness to keep the drainage channels clean so that they do not function optimally. In addition, the uncontrolled habit of using underground water has led to land subsidence which has exacerbated flooding. The floods have damaged public facilities and residents' homes, and have killed various existing plants. The village has minimal greening. The purpose of this community service is to persuade residents to replant as well as inform and educate them about the importance of protecting the environment through a communication campaign with potted plants as media. Evaluation is carried out through discussions involving housewives who are members of arisan. The result was shows that society has changes in their attitudes to the conative stage, but has not shown in behavioral changes as expected.

Pekalongan is one of the citiesin Indonesia that undergo arapid development in various fields. One of thestands out economic activity of the town is Pasar Tiban. Pasar Tiban is a term used for a traditional market which opened without any legal approval from the local government. Based on the data taken from Disperindagkop and UMKM Pekalongan, there are 28 pasar tiban spread across the city in 2014. Eventhough it is ilegal, somehow it moves the informal sector of the city. However,its development has caused social problems such astraffic jam, disorder, anddiscomfort. Its existencehas violatedthe ActNo.22of 2009 on Traffic and Transportation (LLAJ Law), Article number 275 paragraph (1) in conjunction with Article 28 paragraph (2), and Act No. 22 of 2009, which regulates the use of the road and side walk. In- depth research has to be done in order to findthe best solutionto overcomethe phenomenonof Pasar Tiban. The purpose of this study is to create a communication strategy to relocate Pasar Tiban without neglecting the interests of traders and communities. This research was conducted by combining quantitative and qualitative research methods. Quantitative data are obtained from the questionnaire, where as qualitative data are obtained from in-depth interviews as well as field observations. The result showsthe importance of coordination and unity among local leaders, SKPD, and Police so that the relocation can be done without any friction. Although most traders do not agree with therelocation there are some traderswho are willing tobe relocated if the concept and the srtucture if the new area is good enough and able to improve their we lf are. In a communication strategy, theobjectives of an action should be clearly defined so that the traderscould easily accept, understand,and are willing to follow all the stages needed for the relocation. The selected communication strategy includes fourt actics, namely; Interpersonal communication, Organizational media, Newsmedia, Advertising and Promotional Media Tactic. All of them will be running perfectly if the objectives was cleary explanied and full support from the stakeholders. Keyword: Pasar Tiban market, strategy, communication, relocation