Dewasa ini, tidak hanya organisasi profit yang menjalankan berbagai macam strategi pemasaran untuk menjaring konsumen. Organisasi non-profit pun juga melakukan berbagai strategi pemasaran agar tetap eksis, sehingga dapat mendatangkan sejumlah donatur. Salah satu strategi pemasaran yang digunakan adalah dengan menjalankan fungsi hubungan masyarakat (humas) dan publisitas. Pos Keadilan Peduli Umat (PKPU) menjalankan fungsi humas dan publisitas, meskipun secara struktur tidak memiliki devisi humas. Peran fungsi humas dan publisitas dijalankan oleh bidang kemitraan. Hasil wawancara dan observasi menunjukkan bahwa fungsi humas dan publisitas yang dijalankan oleh PKPU Yogyakarta, antara lain; persconference, publikasi melalui media sosial, dan bekerjasama dengan media radio. Sasaran dari program tersebut adalah para donatur dan masyarakat secara luas. Tujuannya adalah agar dapat membangun citra yang baik, sehingga donatur dan masyarakat dapat berdonasi melalui PKPU Yogyakarta. Kata kunci : Fungsi Humas dan Publisitas, PKPU Yogyakarta, Organisasi Non-Profit  Abstract: Implementation of Public Relations and Publicity Functions in Non-Profit Organizations. Today, not only profit organizations run various kinds of marketing strategies to attract consumers. Non-profit organizations also carry out various marketing strategies in order to continue to exist, so that they can bring in a number of donors. One of the marketing strategies used is to carry out public relations and publicity functions. The Community Care Justice Post (PKPU) carries out public relations and publicity functions, even though structurally there is no public relations division. The role of public relations and publicity functions is carried out by the partnership sector. The results of interviews and observations indicate that the functions of public relations and publicity run by PKPU Yogyakarta, among others; persconference, publication through social media, and collaborating with radio media. The objectives of the program are donors and the community at large. The aim is to build a good image, so donors and the community can donate through PKPU Yogyakarta. Keywords: Function of Public Relations and Publicity, PKPU Yogyakarta, Non-Profit Organizations

Instilling the character values is realized through a learning process that aims to equip graduates with job readiness and help internalize values for student life on campus and in society. This study aims to investigate the effects of giving soft skills training on student character development. The research respondents consisted of 148 students. This study employed a quantitative approach. Primary data were gathered using a questionnaire. The data validity utilized content validity and item validation with product moment Pearson correlation analysis. Data analysis used paired-sample tests. The results show that there was a significant difference in the student’s character before and after obtaining soft skill materials. Student character values are better after being given soft skill training than before getting soft skill training.

To encourage people to give donation, non-profit organizations need to create promoting media. Technology development is taking roles in the area of e-marketing development, particularly in the social media use. It makes such media as the most frequently used promoting media by many organizations, such as Rumah Zakat. This research aims to analyze the Instagram content of @rumahzakat in a marketing perspective by applying the content analysis method. The Instagram account of @rumahzakat has 116K followers and has posted 8,330 posts. Of those posts, the researcher observed fifty posts. The findings suggest that the most dominant posts are in forms of photographs and motivational captions (26%) and reports of their activities (32%). On the pictures and captions posted, there is no encouragement for donating. Yet, on every picture and caption, the identity of @rumahzakat is embedded, that is in forms of logo, color, and tagline functioned to create people brand awareness.

This Community Service Activity aims to provide insight and provision to final-level vocational students at the Wates campus, Kulon Progo, Yogyakarta. The activities include; online seminars and mentoring in making curriculum vitae, job application letters, and preparing for online interviews. The activity was carried out through three stages of activity, namely preparation, implementation and evaluation. Preparation is carried out by conducting a needs survey for final year students regarding work preparation. The implementation is carried out by training and mentoring, using the lecture method, namely through organizing online seminar activities through the Zoom application entitled "Preparing for the world of work in the New Normal era", followed by question and answer discussions and training and mentoring as a form of implementing the training that has been provided. Evaluation of activities is carried out for each stage through data collection from each stage of activity. The method used in this stage of community service implementation includes seminars and mentoring. This method provides an opportunity to equip trainees to prepare for work in a period of adapting to new habits which include self-development and work readiness ethics, how to see job opportunities in the pandemic era, making creative CVs and job applications, and tips on preparing for job interviews via online.

The neatness of family archives is still underestimated by the community. A well-managed family archive can provide convenience in finding the family data needed. Negligence in tidying the archives is due to a lack of knowledge and awareness of the community in family archives. This community service provides literacy training on family archives to school of future father and mother’s students. The debriefing was carried out for one month with two stages of implementation. The first stage uses the workshop method, where the service team provides materials and training on procedures for storing archives manually and digitally. Second, using the mentoring method, where participants carry out practice and are directly accompanied by a service team. Of the 19 students who attended the debriefing, 100% stated that the service was very useful and felt that they had an awareness of the family archive. 63% of participants continued to the mentoring stage and 18% of participants were able to complete manual and digital family file fireplaces properly. The process of tidying up family archives requires sufficient time and knowledge so that in the future participants can be given more time so that they can tidy up archives to the maximum.