Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan, kemudahaan, dan kualitas informasi terhadap keputusan pembelian di toko online Lazada. Populasi pada penelitian ini adalah seluruh mahasiswa Universitas Sriwijaya yang pernah membeli produk melalui toko online Lazada. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 100 orang. Teknik analisis data yang digunakan adalah Regresi Linear Berganda. Hasil penelitian ini yaitu secara simultan menunjukkan bahwa variabel kepercayaan, kemudahan, dan kualitas informasi berpenaruh signifikan terhadap keputusan pembelian di toko online Lazada. Variabel yang berpengaruh dominan adalah variabel kualitas informasi. Kata kunci : kepercayaan, kemudahan, kualitas informasi, keputusan pembelian

This study aims to examine the influence of YouTube Advertising on brand awareness and purchase intention. This study uses a conclusive design with single cross sectional. The number of samples are 210 respondents who watched advertisements on Youtube as research objects. Entertainment, informativeness, irritation, credibility, brand awareness and purchase intention are used to discuss the results of research. The results of this study show that the Youtube Advertising dimension does not influencee brand awareness, but brand awareness has impact on purchase intention.

This study was conducted to determine and analyze the effect of Location (X1) and Brand Image (X2) on The Purchase Decision (Y) on the consumer KFC Pier Point Palembang. This study uses primary data obtained through questionnaires, samples taken by 100 respondents using method purposive sampling. The analysis technique used is multiple regression analysis, F test and T test results of research on the F test showed a significant value of 0.000, which means independent variables consisting of Location (X1) and Brand Image(X2) together (simultaneously) the positive effect and significant impact on Purchase Decision (Y) in purchase and consume products in KFC Pier Point Palembang. The study also showed partial that variable Location (X1) and Brand Image (X2) has positive and significant influence on the Purchase Decision (Y) in purchase and consume products in KFC Pier Point Palembang. Keywords : location and brand image, purchase decision

The main objective of this research was to determine the effect of service marketing mix to the decision to use services of go-jek. The sample used in this study were 120 respondents from consumer Go-jek. The sampling method used is purposive sampling due to the homogeneity of the consumer. The coefficient of determination show that 53.9% indicates the use of services affected by the decision variable service marketing mix (product, price, place, promotion, people, process,and physical evidence). Data analysis technique used is multiple regression analysis. Results of research showed that service marketing mix decisions affect the use of the service simultaneously. Partially, only the variable price, people, and physical evidence that has a significant influence on the decision to use services of Go-jek. Keyword : service marketing mix, promotion, decision to use services.

ABSTRAKPada era adaptasi kebiasaan baru, sistem pengajaran di sekolah berubah dari sistem luring (luar jaringan) menjadi sistem daring (dalam jaringan). Saat ini teknologi merupakan media utama untuk melakukan kegiatan pengajaran. Perubahan yang terjadi pada sistem pengajaran ini terjadi dengan cepat sehingga sebagian besar guru tidak siap dalam menghadapi perubahan tersebut. Sementara itu, guru dituntut untuk memiliki kompetensi karena kompetensi tersebut akan berhubungan dengan proses belajar mengajar dan hasil belajar siswa. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk mengetahui cara peningkatan kompetensi guru SMA di Kota Palembang dalam melakukan pengajaran khususnya yang berkaitan dengan penggunaan teknologi informasi pada era adaptasi kebiasaan baru. Metode pelaksanaan kegiatan pengabdian ini dengan cara sosialisasi melalui presentasi dan diskusi interaktif. Khalayak sasaran kegiatan ini  adalah guru SMA di Kota Palembang sebanyak 25 orang. Hasil dari kegiatan pengabdian masyarakat ini adalah adanya peningkatan pemahaman guru terhadap pentingnya penguasaan kompetensi pada era adaptasi kebiaasaan baru khususnya kompetensi yang berkaitan dengan penggunaan teknologi informasi dimana saat ini sistem pengajaran lebih banyak menggunakan sistem daring. Kata kunci: kompetensi guru; teknologi informasi; adaptasi kebiasaan baru.  ABSTRACTIn the era of adapting to new habits, the teaching system in schools has changed from an offline system to an online system. Currently, technology is the main medium for teaching activities. Changes that occur in this teaching system occur quickly so that most teachers are not ready for these changes. Meanwhile, teachers are required to have competencies because these competencies will be related to the teaching and learning process and student learning outcomes. The purpose of this community service activity is to find out how to increase the competence of high school teachers in Palembang City in conducting teaching, especially those related to the use of information technology in the era of adaptation to new habits. The method of implementing this service activity is using socialization through presentations and interactive discussions. The target audience for this activity is 25 high school teachers in Palembang City. The result of this community service activity is an increase in teachers' understanding of the importance of mastering competencies in the era of new adaptation habits, especially competencies related to the use of information technology where currently the teaching system uses more online systems. Keywords: teacher competence; information technology; adaptation of new habits.