Kata kunci:diseminasi,praktik, pengetahuan, kesadaran, personal hygiene ABSTRAK Identifikasi kesiapan masyarakat menyongsong fungsi desa dari lumbung pangan rakyat menjadi wahana edukasi berketahanan pangan dilakukan untuk mengidentifikasi pemahaman dan kesadaran masyarakat mengenai higiene personal. Observasi, wawancara, dan penggunaan kuisioner digunakan untuk menilai 100 responden dari 8 pedukuhan di Desa Banyusoco, Playen, Gunungkidul. Tingkat pengetahuan, pemahaman, dan kesadaran mengenai higienitas diri ditinjau dari pelaksanaan sosialiasi, dampak dari kegiatan diseminasi dan pelatihan, frekuensi mencuci tangan sebelum menangani pangan, frekuensi mencuci tangan dengan sabun atau disinfektan setelah menggunakan toilet, di tempat makan, dan waktu selama minimal 20 detik penggunaan sabun. Analisis kesiapan juga ditinjau dari tingkat edukasi. Hasil identifikasi menunjukkan bahwa kebiasaan sehari-hari yang mempengaruhi kesadaran dibutuhkan. Namun demikian, penelitian dan diseminasi lebih lanjut diperlukan untuk menjelaskan perbedaan antara laporan perilaku, kemampuan, dan kesadaran.ABSTRACT The identification of the community's readiness to develop their capability from farming to culinary to support food security needs understanding and awareness about personal hygiene. Observations, interviews, and questionnaires were used to determine 100 respondents from 8 sub villages in Banyusoco, Playen, Gunungkidul. The level of knowledge, understanding, and awareness of self-hygiene is explored from the implementation of socialization, the impact of dissemination and training activities, the frequency of hand washing before handling food, the frequency of handwashing with soap or disinfectant after using the toilet, at the dining area, and time for at least 20 seconds use of soap. Readiness analysis is also reviewed from the level of education. The results of identification show that daily habits that affect consciousness are needed. However, further research and dissemination are needed to explain the differences between behavioral reports, abilities, and awareness.

Kabupaten Kulon Progo merupakan daerah yang memiliki luas lahan paling besar untuk komoditas kakao di Daerah Istimewa Yogyakarta, yaitu seluas 3.522 Ha. Penelitian ini dilakukan untuk menganalisis kinerja rantai nilai dari biji kakao. Data yang digunakan adalah data primer yang diperoleh dari wawancara langsung dengan responden dari beberapa pihak yang terlibat dalam rantai pasok biji kakao, yaitu diantaranya; petani, kelompok tani, koperasi, perusahaan dan konsumen. Metode yang digunakan untuk menganalisis rantai nilai biji kakao ini adalah economic value added, yaitu analisis untuk mengetahui nilai tambah ekonomi dari suatu produk setelah mengalami pengolahan. Hasil perhitungan pertambahan nilai (value added) dalam setiap rantai entitas dari rantai pasokan dapat dilakukan berdasarkan data di atas maka didapatkan penerimaan dan pengeluaran yang diperlukan. Nilai R/C (Revenue/Cost) tertinggi didapatkan pada penjualan buah kakao yaitu sebesar 10.95, akan tetapi demand pasar yang menerima tidak banyak. Sementara itu R/C rasio untuk kakao yang sudah difermentasi belum sebanding antara harga jual dan biaya yang dikeluarkan, ini merupakan tugas untuk memberikan edukasi kepada pasar dan juga mencarikan pembeli kakao berfermentasi dengan harga yang layak, dikarenakan kualitas dari kakao yang difermentasi akan menghasilkan produk cokelat yang lebih baik pula. Untuk Produk yang telah

Yogyakarta has become a potential market for culinary industries. One of the emerging products, which becomes a typical souvenir from Yogyakarta, is local chocolate products. Some of the local chocolate producers continue to grow through their uniqueness and different sales points. The objective of this study is to investigate factors affecting of consumer decision making in purchasing local chocolate as a souvenir. This study was conducted in September 2019 through primary data collection in Yogyakarta. This research study involves exploration of significant target consumers. The total sample of 31 respondents were collected by accidental sampling. The results indicate that consumers highlighted promotion as the most important marketing factor that influences the purchasing decision for local chocolate products. On the other hand, consumers show that the products' quality and store are more important than the prices. Premium quality products, attractive and economical packaging, and giving product samples, ranked as the top three influential promotion sub-factors related to local chocolate product selection. Consumers who have higher educational backgrounds will focus on quality. The price factor becomes the last consideration, which is the variable price versus the number of contents in one package.

In line with the government's program to strengthen tourism destinations in Indonesia, many tourism villages have been initiated, including Kulon Progo Regency. The needs of people to relieve fatigue by visiting tourist attractions, encourage the growth of tourist villages. The existence of a tourism village encourages the growth of typical souvenirs of the tourist village. Jatirejo is one of the villages in the Lendah sub-district, Kulon Progo, which is located at 7o93'22" south latitude and between 110o23'08" east longitude. Jatirejo has an area of 635.89 ha or 17.87% of the area of Lendah District (3,559.19 ha). The location of Jatirejo is close to access pathway of NYIA Airport, so it has great potential to become one of the tourism destinations. It is necessary to develop a tourist village by recognizing the agroindustry product potency owned by Jatirejo. This Community Service aimed to recognize and to document the agroindustry product potency of villages, as a first step in the development of local souvenirs and to support the development of Jatirejo Tourism Village. The method used was a field survey and plot the survey results on a map of Jatirejo Village using Corel Draw software. Based on the results of a survey of 5 hamlets in Jatirejo Village, the potential of processed foods that might be developed including emping melinjo, rice plates, catfish product, benguk/koro tempeh, coconut fiber broom, and also chicken cage.