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Recommender system offers personalized suggestions by analyzing user preference. However, the performance falls sharply when it encounters sparse data, especially meets a cold start user. Hotel is such kind of goods that suffers a lot from sparsity issue due to extremely low rating frequency. In order to handle these issues, this paper proposes a novel hotel recommendation framework. The main contribution includes: 1) We combine collaboration filtering (CF) with content-based (CBF) method to overcome sparsity issue, while ensuring high accuracy. 2) Travel intents are introduced to provide additional information for user preference analysis. 3) To provide as broad as possible recommendations, diversity techniques are employed. 4) Several experiments are conducted on the real Ctrip 1 dataset, the results show that the proposed hybrid framework is competitive against classical approaches.