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The problem-thematic focus of the article is concentrated on the phenomenon of pedagogical strategies. Pedagogical strategies are one of the central concepts of pedagogical discourse, reflecting the specifics of the pedagogical reality of our time. Stressing the great scientific and practical interest of modern researchers to the phenomenon of pedagogical strategies, the article discusses the importance and argues the need to work out the concept of pedagogical strategy for the development of conceptual and terminological apparatus of pedagogy. The article emphasizes the importance of the strategic vector of higher education pedagogy, where its significance is especially great. The analytical description of the presented definitions of the pedagogical strategy concept, revealing its essential features, allows us to outline the connotative space of the term, which cannot yet be recognized as finally formed and completed.

The article emphasizes the importance of tourism development as a growth point for many Russian regions, with special attention paid to the problems with the tourist infrastructure of these regions, which have significant potential. The authors of the work carried out a large-scale study of consumer preferences in the field of tourist services based on the developed toolkit, which includes questions about the directions and frequency of travel, the nature and amount of purchases made in them, their purpose and addressees. The article contains the results of the consumer practices study in the field of tourism, including the specifics of shopping in travel and shopping tourism by residents of the city of Saratov and the Saratov region.