Despite the growing interest in consumption experience, literature claims for a unifying perspective, combining elements from consumers and marketers, depicting the complexity of this phenomenon. This article addresses this research gap and aims to develop a literature review on consumption experience, drawing its social and intellectual structure, and set a research agenda. In a hybrid literature review composed of bibliometric analysis and a systematic review, we examined 90 papers from high-quality journals on business and management areas. Findings indicate six research interests: escape experiences, virtual experiences, customer journey, customer experience innovation, service experience, and customer experience management. This analysis led us to draw a research agenda composed of the main gaps in consumption experience, engendering the main contribution of this paper. The future of this literature must consider developments in escape experiences, online customer experience, service experience, customer experience management, and the intersection between these themes.
We aim to analyze the evolution and the social and intellectual structure of relationship marketing/CRM scientific field and develop a research agenda. We performed a systematic review and bibliometric analysis of 290 articles published between 2015 and 2020. The social structure of the field shows the concentration of publication in developed countries and the predominance of the North-American approach and its focus on consumer centricity. Five research perspectives compose the intellectual structure of relationship marketing scientific field: business-to-business, customer loyalty, adoption and implementation strategies, theoretical developments and digital relationship marketing. We recommend scholars to address relational studies in emerging economies and the role of sociocultural elements in relationship marketing strategies; the impact of social media in consumers and firms relational dynamics; the multichannel context; and the rise of consumption journey as an opportunity to develop relationships in the multiple touchpoints between consumers and firms during the stages of consumption experience.
There has never been so much flexibility and organizational capacity to adjust to the effects of the COVID-19 pandemic on work. This article examines beliefs and perceptions related to new arrangements imposed by compulsory telework on skills and performance management practices, as well as identifying related advantages and disadvantages associated. This paper draws on 17 in-depth interviews using the collaborative interactive action research method. The authors study how leaders acted in multiple ways, aiming to reduce the negative effects on workers and work design and provide greater balance of actions. The perspective of multiple levels of action was adopted, considering human and social behavior and organizational arrangements made at a macro level. The sense of collectivity and the search for the standardization of routines were privileged in the interpretation of the answers. The main results reflect the influence of compulsory telework to performance factors, essential competencies required, and the main advantages and disadvantages associated to the construct. This study is relevant for organization studies, especially in the kinds of organizational contexts where there is still unpreparedness to deal with the effects of the pandemic or have uncoordinated telework practices.
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