The development of digital media technology is a historical necessity. All dimensions of human life require digital technology interventions. Economic, educational, cultural, social, and political dimensions. Especially in the political aspect, the election of Regional Heads such as governors, regents, and mayors also requires a touch of digital technology. Candidates for the Regional Head promote and market themselves also through digital media, especially social media. The focus of this study is to elaborate on the use of advances in social media technology in the selection of regional head elections in East Java Province, Indonesia. This research employed a qualitative approach with case study research method. Informants of the research were from the core executive board of the PDI-Perjuangan from the national level (Central Board) going down to branch levels (Branch Board) as well as mayor candidates having been nominated by the PDI-Perjuangan. The findings of this study are that the use of social media to promote and market regional head candidates is essential. Social media platforms are used, such as whatapps, facebook, instagram, line, and website. But in practice, they also still use collaboration with face-to-face media.

This research focus on the pattern of social media-based communication as a determinant of political marketing strategy on the organization of political parties in Indonesia. Research subjects were netizens either as members or administrators of political parties. They were party members and administrators who intensely speak to developments and issues of local election or chatting intensively to actual topics of concern or trending topic using whatApps, line, telegram, facebook applications. This research method using interpretive / qualitative paradigm which was studied based on netnography study. This method sought to deeply understand the life of the virtual community from the perspective of the perpetrator. The object of the netnographic study was netizens (members and administrators of political parties) with their activities and lives in a virtual world. Data were collected through site observation / broadcast / message service, in depth interview. Data were analyzed using site analysis and thematic analysis based on field data and processed with the help of NVIVO as a qualitative analysis tool. The result of this research that the communication patterns of Indonesian Democratic Party of Struggle (PDI Perjuangan) were formatted in three types: vertical pattern (member-board), horizontal pattern (members and administrators) and diagonal pattern (member-board-member and board-member-board).Because of the massive political activity in Indonesia, this two years is called the political year. Year 2018 marks the election of regional heads simultaneously. The year 2019 marks the election of legislative members at the regional level (DPRD) and the national legislative members (DPR) as well as direct presidential / vice presidential elections.Since the main movers of political activity are political parties, the political party machine must be able to work optimally. The choice is one, the political party must be smart and think carefully and decide what political marketing strategy to choose in order for the candidates who are brought, win the five-year contestation. The rapidly changing dynamics of voting societies requires that political parties have to be super-creative in finding the right formula to market or "sell" their candidates to electorates.The Conventional ways press out the information in one direction, is outdated. The current and future strategy of political marketing must maximize online -based interactive communication with optimization of social media usage. Millennials are rational voters who are familiar with smartphone usage. Research Finding and DiscussionCommunication pattern in decision-making in the Indonesian Democratic Party of Struggle, the communication pattern is not divided into vertical, horizontal communication patterns and communication patterns diagonal. The formation of each communication pattern is not easy. Vertical communication patterns that emphasize the communication pattern of superiors (party elites) with subordinates (lower party members / administrators), are not easy...

This article explores the concept of corporate social responsibility in conjunction with the service-learning method. The focus of the exploration is a corporate social responsibility class which took place in Simokerto sub-village in Surabaya, Indonesia. The researcher used secondary analysis of the relevant documents from the Service-Learning program. The collaboration between the university"s department of communication science, the World Vision Indonesia (WVI) Urban Surabaya that acted as the facilitator and provider of community and the students as the agents of service learning was enabled with an objective of the application of theories, an increased students" comprehension and benefits for the community itself. The findings of the research were highlighted in three aspects, first, the theories applied in the boundaries of the community"s condition, having said that service-learning is a suitable method to cultivate the concept of CSR to Public Relations students. Second, the students experienced an increased comprehension from the active application of their knowledge and a changed in perception about others. Third, the active acceptance from the community and the role of the NGO enabled an uneventful service-learning program.

PHE WMO menjalin hubungan baik dan memberikan kontribusi pada komunitas lokal dalam wujud Program CSR Si Komo Pasir – Taman Pendidikan Mangrove. Program ini merupakan program CSR pertama di Madura dan Indonesia yang berkonsep konservasi lingkungan berbasis komunitas. Program yang dimulai dari tahun 2013 ini telah meraih penghargaan tertinggi CSR, yaitu PROPER EMAS dari KLHK dan Wakil Presiden RI serta sesuai dengan SDGs. Akan tetapi, hingga tahun 2017 masih terdapat permasalahan komunitas yang belum selesai, yaitu Braind Drain (Usia Produktif Merantau) mencapai 208 KK dan 120 Rumah Tangga miskin yang berpengaruh terhadap reputasi perusahaan dan perkembangan Taman Pendidikan Mangrove kedepannya. Penelitian ini dilakukan untuk mengetahui strategi Community Relations PHE WMO dalam melaksanakan program CSR Si Komo Pasir – Taman Pendidikan Mangrove dari tahun 2013 hingga 2017. Penelitian ini menggunakan pendekatan kualitatif deskriptif dan menggunakan metode studi kasus. Strategi Community Relations yang ditemukan dalam penelitian ini, digolongkan dalam delapan strategi, yaitu mengidentifikasi masyarakat, melakukan engagement masyarakat, melakukan kerjasama dengan konsultan sesuai kebutuhan, memberikan pendidikan dan pelatihan kepada masyarakat, melibatkan masyarakat dalam perencanaan dan implementasi program CSR, melakukan pendampingan rutin dan pengelolaan isu masyarakat, memberikan program dukungan masyarakat, dan memberikan apresiasi atau penghargaan kepada masyarakat.

ABSTRAKPenelitian ini melihat tingkat pengetahuan atau respon kognitif siswa-siswi SD Bina Putra Surabaya pada fungsi, sifat dan format informasi dalam majalah dinding (mading) sebagai media komunikasi sekolah. Ketika akses media komunikasi di sekolah cukup terbatas, sebagai media komunikasi yang praktis dan sederhana, keberadaan mading menjadi penting sebagai media penyampai informasi untuk menciptakan sekaligus memelihara komunikasi di antara publik internal. Dalam hal ini, dibutuhkan pengetahuan publik tentang informasi. Penelitian ini menggunakan teori Stimulus Organisme Respon (S-O-R). Responden dalam penelitian ini adalah siswa kelas 4, 5 dan 6. Dengan menggunakan metode survey dan analisis deskriptif, penelitian ini menemukan bahwa tingkat pengetahuan siswa termasuk dalam kategori tinggi. Artinya, mading tersebut dapat menjalankan fungsinya sebagai media komunikasi bagi siswa-siswa di sekolah. Namun, beberapa aspek yang dapat ditingkatkan lagi adalah pada sifat kebaruan konten mading, sifat faktual (isi tentang kejadian-kejadian sebenarnya) serta berita dan artikel tentang peristiwa dan kejadian di sekitar sekolah. Hal ini menunjukkan perlunya peningkatan aspek jurnalistik mading sebagai media komunikasi di SD Bina Putra.Kata kunci: Tingkat pengetahuan; siswa SD Bina Putra; majalah dinding sekolah. ABSTRACT The purpose of this research is to delve into the level of knowledge or cognitive response of students at Bina Putra Elementary School Surabaya on the function, nature, and format of their wall magazine as the school's communication media. Due to various limitations in the access to information experienced by the students, wall magazine becomes the simplest and most practical means of delivering information about the values and activities in the organization. That is why knowledge of information in the wall magazine becomes significant. This research utilizes Stimulus-Organism-Response (S-O-R) theory and surveyed students in the