The digital transformation of our world and the inevitable interaction between people, digital technologies and physical assets create a rapidly changing and complex environment that requires organizations to be more flexible, better fit and ready to accept new ways of working. Businesses are coming to realize the need for change to operate successfully in the digital age. In the period of global digitalization, information and communication technologies are one of the most important aspects of existence for a business, which makes it more efficient, efficient and allows you to respond quickly to a rapidly changing external environment, as well as customer needs. At the moment, there is a high interest in the possibilities of artificial intelligence for use in business tasks in the world, as there are already examples of successful implementation, when Artificial Intelligence and machine learning radically change the way they work and increase the profit of organizations in different countries.The purpose of this study is to consider how artificial intelligence affects the value proposition and how the elements of the business model change when using this technology. The paper gives the existing examples of the use of technology, the consequences of its application and the emerging prospects for the use of Artificial Intelligence as one of the advanced technologies of digital transformation.

The area of research presented in the article are digital platforms. The platform approach, the platform economy, which primarily ensures the interaction of market participants, is gaining an increasing number of participants and is becoming more widespread in various industries: from trade to the hotel business and education.The article analyses the impact of the platform approach on the business model of the organization, namely, on the ability to create consumer value and deliver it to its customers, using the advantages of this approach. The ongoing transformation is more based on information technology, human capital, analytical decision-making tools, and business process flexibility. The paper also analyses the experience related to the implementation of the platforms in various countries and organizations.The study gives a possible business model of a platform organization and a University that has implemented platform solutions. The authors note that the mistakes made during the implementation of the platform are mostly due to the human factor: employees may not be ready for changes or are not technically educated enough. The indifference of managers also plays a role, because the risks arising from this are neutralized worse than others. To reduce the risks, the authors defined the directions of further research.

The article considers the main roles of information technologies in the company: auxiliary, restructuring, and digital transformation. The restructuring role of information technologies is characterized by the formation of the electronic economy, the consumer economy, the emergence of strategic alliances, value-added communities and meta-markets, and other forms of economic and business organization with appropriate management. Information technologies of digital transformation provided the creation of an economy in the form of a cyber-physical system instead of interaction between the virtual and real parts of the world, which took the form of a platform economy, digital enterprises, industry 4.0, and similar phenomena. As a result of the transformative effects of information technologies on companies and the business environment, management tasks and technologies changed. The article analyzes the evolution of changes in companies, business environment and management. We consider disruptive technologies such as blockchain, Big Data, knowledge management, Agile, Scrum, Teaming, design thinking and their impact on company management.

Some aspects of digital transformation as a component of industry 4.0. have been analysed. The distinctive features of past industrial revolutions have been shown through historical retrospect. The characteristics of current changes in the development of the economy, related to the global industrial Internet infrastructure, Big Data, cloud technologies, machine learning (Machine Learning), artificial intelligence, acting as drivers of changes have been noticed. Special attention has been paid to the consideration of the sharing economy (sharing economy). The sharing economy in Russia and abroad has been analysed, and also most popular types of solutions for the sharing economy have been given, presented by structure: solution / description / examples of foreign sites / examples of Russian sites. It has been concluded about the stability of the trend for the development of the shared economy.

No abstract