A vitamin-mineral complex in tablet form of a biologically active additive (BAA) was developed, consisting of the following ingredients: hydroxyapatite calcium, magnesium oxide, chondroitin sulfate, vitamin C, silicon oxide, zinc oxide, manganese sulfate, boron glycyrate, chromium picolinate and cholecalciferol. The qualitative and quantitative composition of prescription components is scientifically based on their biochemical and pharmacological characteristics. Evidence-based clinical materials on the effectiveness and functional orientation of dietary supplements are presented through its inclusion in the complex treatment of children with fractures of the long bones, one capsule twice (children 3–7 years old) and one capsule three times a day (8–14 years). Studied the content of phosphorus, ionized calcium, alkaline phosphatase of the blood serum, conducted x-ray, laser Doppler fluometry. The use of diet therapy reduced pain and post-traumatic soft tissue edema, which allowed us to limit the use of analgesics and reduce the time of rehabilitation. Normalized biochemical parameters. The conclusion was made about the positive effect of the vitamin-mineral complex on the functioning of the joints and the recovery processes in trophic soft tissue disorders and the development of post-traumatic edema. Recommendations were developed for representative groups of children with a traumatological profile: 3–7 years old — one capsule twice, 8–14 years old — one capsule three times a day during meals. A specialized product is produced at the enterprises of the Art-Life company (Tomsk), certified according to the requirements of international standards 9001,22000 and GMP rules, ensuring competitiveness and stability of quality characteristics.

Введение Одним из направлений современного товароведения является разработка и исследование потребительских свойств специализированной продукции различной функциональной направленности. Среди последней особое внимание отводится биологически активным добавкам (БАД)-как наиболее быстрому и надежному пути коррекции питания и здоровья современного человека, о чем свидетельствует накопленный отечественный и зарубежный опыт, а так же государственная политика в области здорового питания и сохранения здоровья населения Российской Федерации [2, 3, 6-12]. Объекты и методы исследований В качестве объектов исследований использованы исходные сырьевые компоненты, полуфабрикаты и образцы готовой продукции. Клинические испытания специализированного продукта проводились путем его включения в рацион больных язвенной болезнью желудка и двенадцатиперстной кишки в сочетании с гипертонией. Применялись общедоступные и специальные методы оценки качества, безопасности, эффективности и функциональной направленности БАД. Результаты и их обсуждения Научно обоснован рецептурный состав и определены регламентируемые показатели Физиология питания УДК 613.

Developed a new tablet form BAA multifactorial support the central nervous system - BAA «Sophia». Technology features of this form of BAA are the prevention of oxidative processes of compounding ingredients at the expense of a small amount of moisture and eliminating active oxygen exposure. Biologically active complex is able to activate the memorization and reproduction of information, speed of thinking and the level of total energy capacity by improving the work of the central nervous system. A balanced combination of active principles (schisandrachinensis, Ginkgo biloba) and sedatives (Valerian, motherwort) of plant components allows to achieve the effect of fine-tuning, which is very well manifested the effect of these components. The ingredients improve nervous tissue trophism, tonus of brain vessels, normalizes venous outflow and contribute to the prevention of high blood pressure. The presence of complex essential and non-essential amino acids such as tryptophan, glycine, tyrosine and glutamic acid, to regulate the synthesis of neurotransmitters in the Central nervous system, molecular basis of memory, to optimize carbohydrate and fat metabolism, accelerate the process of impulse transmission along the nerve fiber, while avoiding overstimulation. For most incoming amino acids typical antidepressant effects. Part of the complex Inositol is one of the main nutritional components of nervous tissue, which helps to restore its structure. B vitamins contribute to the saturation energy, I guarantee its maximum use by the nervous tissue. Installed regulated indicators of food value of the specialized product that determine its functional orientation. The effectiveness is confirmed by clinical tests in the group of patients with dystonia. Shown hygienic well-being of the developed product, periods and modes of storage of spent industrial testing.

The characteristics of the starting material and its active principles are given, which made it possible to scientifically substantiate the qualitative and quantitative composition of the prescription formula of a new specialized product. It is presented in the following biologically active additive form with directed functional properties, mg per one 0.6 g capsule: hydroxyl-cinnamic acids (kaftaric, chlorogenic, chicory), not less than 1.5; vitamin C – 60; rutine – 30; glycyrrhizic acid, not less than 2; zinc – 2.5; selenium – 0.0065. The hygienic quality of the developed product is shown, following regulated indicators of nutritional value defining its functional orientation are determined, mg/1 capsule: rutin – 30 (24-36); ascorbic acid – 60 (48-72); zinc – 2.5 (2.0 – 3.0); hydroxycinnamic acids, not less than 1.5; glycyrrhizic acid – 2.0. The regulated production parameters, which ensure the preservation of biologically active components of the formulation, are determined. The use of gelatin capsules allows combining prescription ingredients, protecting the contents from the effects of adverse factors, providing the necessary delivery speed to the target cell and localizing the action. Clinical trials of the effectiveness and functional properties of the developed product have been carried out by including it in the diet of children with acute respiratory diseases, such as bronchitis and pneumonia. The prescription of diet therapy provided an earlier return to normal life, cough and wheezing, swelling and hyperemia of the nasopharynx stopped faster. Research materials indicate the activation of immunity, increasing the body’s resistance to infection. The results obtained indicate the advisability of including the phytocomplex in the complex therapy of considered patients, and also using it as a prophylactic for weakened children.

<p align="justify">В статье анализируются особенности происходящей кардинальной трансформации и конкурентных процессов на рынке хлеба и их влияние на изменение структуры товарного предложения и качества продукции. Рассмотрены особенности инноваций в сфере производства хлеба и хлебобулочных изделий. </font>