Introduction. The study is complex and extremely topical in modern society and social and cultural reality. The problem is challenging because the pedagogical assistance in self-determination in trade occupations gives a great opportunity to achieve a high level in personal development, in modern production, and in society as a whole. The aim of the study is to develop a concept of pedagogical assistance in self-determination of high school students in the field of trade occupations. Methodology and research methods. The solution of the problems and test assumptions have been provided with the help of the following methods: theoretical analysis of philosophical, psychological, sociological and pedagogical works; diagnostics; observation; archival research; taxonomic qualimetric; pilot, ascertaining and educational experiments; methods of mathematical statistics. Results. The research shows a positive change in creativity, reflexivity and values of high school students in experimental groups. In certain conditions the process of self-determination in trade occupations has been successful. Scientific novelty. There has been developed a scientific concept of pedagogical assistance in self-determination of high school students in the field of trade occupations, which includes the structure, functions, laws and principles, factors, pedagogical conditions and a mechanism to ensure the effectiveness of the selfdetermination process; technological and reflexive foundations of this process. Practical significance. The results of the study can be used in secondary general and vocational education, training, retraining and refreshment courses for teachers, graduate students, tutors and is to create preconditions for pedagogical support for self-determination of high school students in the field of trade occupations.

Abstract. The aim of the investigation is development of innovative strategy of quality control training of engineers and skilled workers (hereinafter -future specialists) in educational professional organizations on the principles of social partnership.Methods. Theoretic: theoretic and methodological analysis, polytheoretic synthesis, modeling. Empirical: research and generalization of the system, process and competence -based approaches experience, experiment, observation, surveys, expert evaluation, SWOT-analysis as a method of strategic planning which is to identify the internal and external factors (socio-cultural) of the organization surrounding.Results. The strategy of the development of the process of quality control training in educational professional organizations and a predictive model of the system of quality control training for future engineers and workers have been created on the analysis and synthesis of a quantitative specification of the quality,

Knowledge format is a construct for information storing, accumulating, transmitting. Text and discourse are studied as main knowledge formats. Previous studies have found the literary text is defined as a product of writer’s speech-thinking activity. Discourse is interpreted as a text immersed in a communicative situation. The construction specific features of text and discourse are revealed through their modeling as an objective way of knowledge formats architectonics visualising. Literary text is considered in the form of conceptual domain as a set of literary concepts wich are correlated with writer’s text world. There are two types of writer’s text world models such as monomodel and polymodel. It is proved that monomodel text world is the plot-thematic unity of all literary conceptual domain which the writer creates. The polymodel text world consists of the plot-thematic correlation of literary dominant concepts formed according to different themes. Both monomodel and polymodel text worlds are the base for literary discourse forming. Monomodel text world is the base for monomodel literary discourse. Polymodel text world is the base for polymodel one’s. The research of text and discourse models of knowledge formats is the optimal interpretative way to discover the patterns of knowledge existence.

Contemporary discourse modeling is the complex research methodology having many scientific algorithms. Every step of this discourse modeling methodology has the specific scientific purpose. The unity of these scientific purposes is the base to identify discourse modeling evolution steps. Modeling of political discourse and TV-discourse as the most manipulative discursive types realizes so important scientific problems to create socio-cultural model of society. The discourse model of society discovers reasons and results of transformation in discourse formations. Our discourse modeling methodology is discovering the specific feature of transformation in political discourse and TV-discourse's formations. The majority of discursive modeling strategies are based on the socio-cultural factors, and it should be noted that both the political and movie discourses are interrelated with them, and most frequently represented as cultural realities in discursive modeling. Formulation of discourse modeling strategies is one of the ways to identify the specific features of evolution's steps onto discourse socio-cultural model`s development.