The article analyzes the state of the Russian market of business education. Particular attention is given to the Moscow business education market that has its specific features and is a trendsetter in the development of the whole system of Russian business education. This article describes the formed models of business schools and corporate universities in Russia, their advantages and disadvantages, as well as the lead role in this sphere for the innovation economy of Russia.

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Combining transport and technological elements of transportation, provided by different transport modes in a single transport service, providing maximum passengers’ expectations should be referred to the smooth seamless transport system’s feature but transportation carried out within the framework of such a system to the smoothseamless transport service or product. Throughout the smooth seamless transportation chain should be provided the same proposal quality in all its links.

Introduction: the technological shift necessitates digital transformation of business, the results of which directly depend on people with certain competencies. The ongoing changes bring forward the importance of exploring the level of generation Z awareness of digital business transformation technologies for the scientific community, government and business. In the coming years, generation Z representatives will form the core of the human resources of modern companies and public institutions. Objectives: to study the level of generation Z awareness about digital business transformation technologies. Methods: questionnaire. Results: the questionnaire made it possible to determine the level of generation Z awareness about digital business transformation technologies, as well as the popularity and experience of using such services as streaming services, chat bots, video games, cryptocurrencies, online banking, and cashback services. Along with this, the level of generation Z representatives’ awareness about digital technologies (artificial intelligence, digital twins, blockchain, etc.) was assessed. Conclusions: a high level of generation Z awareness about digital business transformation technologies was revealed (88.5%). The results of the study will be useful to government officials for a deeper understanding of the issues of digital transformation of business, to business representatives – for adjusting HR, PR strategies, and the scientific community – when conducting further empirical research.