Transformations of the tourism market structure in a pandemic necessitate a study of the extent to which EU countries can provide their citizens with tourism products to minimize the negative impact of the pandemic and, consequently, the negative impact on economic development. This article aimed to develop recommendations for minimizing the negative impact of reducing regional tourism on economic development through the support of domestic tourism. This research uses a quantitative methodology based on indicators of growth of tourist external and internal flows in the regions, the growth rate of economic regions of the EU for 2015-2019. The following countries were selected for correlation analysis: Belgium, Bulgaria, Czech Republic, Germany, Estonia, Greece, Spain, and Italy. The analysis of the impact of regional tourism on economic development in the EU for 2015-2019 indicates the need to develop regional strategies for smart specializations of the tourism industry based on the most attractive industries for tourists. It is determined that within the EU, economic development is less dependent on developed tourist regions due to potentially low tourist costs, as a result - short-term revenues from the industry. It is proved that regions with a high level of tourist flows can provide economic development by increasing the innovation of industries related to tourism, as such industries attract tourists. In a pandemic, businesses need to focus on promoting regional products and shift the focus to domestic consumption within the country. The theoretical value of this study is that regional tourism affects the economic development of the EU countries through the total costs of tourists, the volume of which in the short term has a negligible impact on the region's development. At the same time, the income of the tourism industry as a contribution to the economy is overestimated in the scientific literature.

The article substantiates the need to create tourist information centers in Ukraine as one of the important tools of information support for the development of modern tourism and the promotion of a national tourism product. The success of the tourism industry in Ukraine in the context of the formation of a global information space is largely determined by the effectiveness of information support for the tourism sector. It is noted that an important task of the policy of local authorities in tourism management is to improve the information support of this process, since without advertising and information that attracts consumers of certain services, the development of tourist and recreational activities is impossible. The activity of the TIC is extremely important for destinations with a significant share of independent tourists, because, in this case, they are the main centers for the provision of information services. The essence of the concept of “tourist information center” is revealed and its main tasks are defined. It was noted that the tourist information center is an important tool of the tourist infrastructure, with the help of which tourists and other tourism entities have the opportunity to receive complete tourist information and advisory services on tourism activities in the area and beyond. The TIC can provide information support to the system of state regulation and tourism management in the region, since it is necessary to constantly update the regulatory and informational and analytical framework that provides effective management of the development of tourism and resorts. The following goals of creating tourist information centers in Ukraine are proposed: promoting the development of domestic tourism; providing information to local and foreign tourists and tourist organizations; promoting cooperation between tourism organizations of the city; conducting trainings and seminars for specialists in the field of tourism; development of tourist opportunities of the city; attracting more tourists to the area; improving the competitive advantages of the area by improving the tourism infrastructure; replenishment of the local budget due to taxation of tourism business entities; rational use of tourist and recreational resources of the area; attracting investment in the tourism business; creating a positive international image and popularizing tourist areas. The world experience of organizational and economic aspects of the activity of tourist information centers is investigated. In the developed tourist countries of the world, an extensive modern network of tourist infrastructure institutions, which includes information centers, is successfully operating. Such establishments allow tourists to receive the necessary tourist information and advisory services on tourist destinations. In the USA, each state has its own tourist information centers. The “Hospitality Center” is a recreation area, including a center for visitors, they are funded by local taxes included in each bed. In South America, the most active tourist information centers operate in Peru. Free centers provide tourist information and assistance for domestic and foreign tourists. Information includes monuments and recommended itineraries. In Australia, most visitor centers are run by local or state authorities, and in some cases by the Tourism Operators Association on behalf of the government. These information centers provide services such as housing selection and booking tours (automobile, air, bus, rail). They are the first link in acquaintance of a visitor with a city or region. The practice of the work of tourist information centers in Ukraine is considered and a list of them is compiled. It is noted that today tourist information centers have been created in most regions of Ukraine and in small cities of the Western region of Ukraine. Keywords tourist information center, world experience, domestic practice, creation goals, objectives, activity results.

The article evaluates the intensity of competition and the level of monopolization in the tourism market of Ukraine. It is noted that the most important feature of the tourist market of Ukraine is the intensity of competition – the struggle between tourist organizations for the most favorable conditions of production and sale in order to achieve better business results and business development. In such conditions, the assessment of the intensity of competition and the level of monopolization of the tourism market will allow companies to develop their pricing, product, sales and communication policies, to shape their strategy and tactics of behavior in the market. It is noted that among the indicators most often used to assess the intensity of competition in the industry: market concentration index, Rosenbluth index (Hall-Tydman), Herfindahl-Hirschman index and the relative concentration ratio. It is possible to assess the efficiency of a tourist enterprise, as well as to predict the prospects of its development with the help of a traditional tool – market share. It demonstrates the place of a travel company in the relevant market segment among competitors. It is proved that the information base for the analysis of competition in the market of tourist services of Ukraine is statistical and accounting of enterprises of various types for which tourism is the main, statistics of the Main Department of Statistics of Ukraine, State Agency for Tourism Development of Ukraine, State Statistics Service of Ukraine. The rating of tour operators of Ukraine by the number of served tourists was assessed. It is determined that the leaders in the tourist market and the largest share in the number of tourists served are tour operators “Join UP!”, Travel Company “Anex Tour”, “TEZ Tour”, “Coral Travel”. Indicators of intensity of competition in the tourist market of Ukraine for 2018-2019 are calculated. According to the indicators for assessing the intensity of competition in the market, it was noted that the market is non-monopolized, low-concentrated (moderately concentrated) and high-intensity competition. The results of the assessment of the intensity of competition can be used in the formation of competitive strategies of tour operators in Ukraine, in deciding on the entry of new enterprises in the industry or on the feasibility of continuing to operate effectively in existing firms. Keywords estimation, tourist market, competition, intensity, monopolization, indicators, index, coefficient.

The article substantiates the need to evaluate the socio-economic development of tourism in Ukraine as an important area of management effectiveness. Today, in order to successfully plan and develop tourism in the region, as well as to manage its development, it is necessary to have a clear understanding of the socio-economic importance of tourism. The positive effect of tourism development on the economy of the region is created only if tourism in the region develops comprehensively. It is noted that in the economy there are many different indicators of evaluation of the efficiency of the tourism sector, which are divided into: global (at the level of economy of the state, region) and local (for enterprises and their departments). The most important indicator of economic efficiency, which reflects the final financial results of the tourism enterprise is the profitability indicator. The calculation of quantitative indicators of tourist activity in the region provides for the calculation and analysis of indicators separately for each city. The aggregate contribution of tourism to the region’s economy includes both direct and indirect contribution. The direct impact of tourism on the economy of the region is the result of the tourist’s spending on the purchase of tourism services and goods. The indirect contribution of tourism to the economy of the region is manifested in the effect of repeating the cost of tourists to buy services and goods at a certain time and place. The general concept of socio-economic assessment of tourism development of a large tourist center (region) is investigated. It is noted that a comparative assessment of the effectiveness of tourism development should be made taking into account its impact on the economy of the city (region). The concept proposes, as a criterion for the effectiveness of tourism development, to accept the income generated by the socio-economic sphere of the region (city) from tourism activities. It is substantiated that the development of human resources is an essential element of sustainable development of tourism, as well as the region and society as a whole. Sustainable development of tourism ultimately leads to sustainable development of the entire territory, while protecting nature, culture, social and economic development. It is noted that the development of tourism services, human resources in the tourism industry is an important factor in the planning and development of human resources in the region and the country as a whole. The stages of the conceptual model of planning and development of human resources in tourism are considered. It is noted that the existing indicators of the efficiency of tourism services development to a small extent reflect the social efficiency of tourism development, and do not take into account the level of human resources development of the industry. The method of estimation of tourism development is offered, focused on the conceptual model of planning and development of human resources in tourism, by introducing an aggregate indicator – the index of development of human resources of tourism. In order to focus on the practical applicability of this approach, the index of development of human resources in tourism can be calculated on the basis of the following indicators: experience (experience) in tourism; the number of employees in tourism who have tertiary education; number of employees in higher education tourism; income of workers employed in tourism. The methodology made it possible to draw conclusions and develop recommendations for improving the quality standards of training of skilled workers of hotels and tourist companies as an important operational goal of the strategic direction of tourism development “creating an atmosphere of hospitality, improving the quality of municipal and commercial services”.

The article analyzes the current state and features of domestic tourism in Ukraine. The dynamics of the share of domestic tourism in the total number of tourists served by tourism entities during 2015-2020 was studied. The share of domestic tourism in the total number of tourists served by tourism entities during 2015-2020 changed, and in 2020 amounted to 9.4%. The role of event tourism as an important element in the development of domestic tourism in Ukraine, its tourist destinations, attracting consumers, finding investment and improving the local and regional level of the economy. For example, event tourism is really one of the promising areas of development of tourism in the city of Zaporizhzhia, an important component of its tourism brand. The use of event tourism in the city of Zaporizhzhia as a promising area of domestic tourism is proposed. The organization of large-scale events has a very positive effect on the image of the city. Thematic types of event tourism in the city of Zaporizhzhia are considered. Examples are the All-Ukrainian Cossack Festival «Protection on Khortytsya», the festival «Protection Fair», music festivals «Khortytsia Freedom» and «Zaporizhzhia Jazzy», Zaporozhye International Film Festival «ZIFF», regular performances of the equestrian theater « Zaporizhzhia Cossacks' Festival» on the Rainbow», literary and artistic festival» Toloka «and many others. It is proposed to create a «Catalog of events in the city of Zaporizhzhia «, which will actively develop event tourism in the region, promote the formation of the tourist brand of Zaporizhzhia, position the city as a tourist destination in the tourist market not only in Ukraine but also in the world. , receiving additional funds to local budgets from the tourist tax. Event tourism is undoubtedly a very promising direction in the development of domestic tourism in Ukraine and in the regional tourism development policy of Zaporizhzhia region, because brand events are not only high cultural significance for locals, but also attract tourists and guests from other cities of Ukraine, life of the region.