“…The cognitive and normative dimension has gained relevance in recent years due to the influence of the constructivist paradigm on public‐policy (Wilder, 2017), which has led to a prolific field engaged in discourse and narrative to explain the change. Several concepts have been proposed to support the explanatory power of ideas—“Referential” (Jobert & Muller, 1987), “Paradigm” (Hall, 1993; Kuhn, 1962; Surel, 1995, 1997), “Social Learning” (Hall, 1993; Heclo, 1974; Rose, 1993), “Recit” (Radaelli, 2000), “Discourse” (Schmidt, 2002, 2008), and “Frames” (Fisher, 2003).…”