2022
DOI: 10.21511/im.18(1).2022.16
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Competitiveness characteristics of agri-food products – what does the consumer choose? (Case of Georgia)

Abstract: Nowadays, the top-10 products exported from Georgia are dominated by agri-food products; thus, it is important to increase the competitiveness of locally produced products based on relevant characteristics. The world is changing rapidly, and identifying consumer preferences in such conditions can be vital for an entrepreneur. The purpose of this study is to identify the main characteristics that determine the competitiveness of the agri-food product for Georgian consumers. For this purpose, 1,200 adult individ… Show more

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Cited by 3 publications
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“…Consumers can provide an assessment of a product including using or ignoring the available products. As consumers, providers have views and preferences in choosing products to use, especially regarding the quality of a product (Amilia & Asmara, 2017;Talikadze & Kharaishvili, 2022). Consumer satisfaction provides an overview of product quality so that they tend to recommend and increase the possibility of reuse.…”
Section: Provider's Satisfaction With the Quality Of Three Types Of I...mentioning
confidence: 99%
“…Consumers can provide an assessment of a product including using or ignoring the available products. As consumers, providers have views and preferences in choosing products to use, especially regarding the quality of a product (Amilia & Asmara, 2017;Talikadze & Kharaishvili, 2022). Consumer satisfaction provides an overview of product quality so that they tend to recommend and increase the possibility of reuse.…”
Section: Provider's Satisfaction With the Quality Of Three Types Of I...mentioning
confidence: 99%