Consumer Misbehavior: Aggressive Behavior by Sports Fans

Shoham, Aviv; Dalakas, Vassilis; Lahav, Lia

doi:10.1080/15332969.2015.976506

Cited by 17 publications

(21 citation statements)

References 30 publications

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“…According to previous results, winning or losing the game is an important reason for the study participants as they probably won't go to the next game if the team gets poor results. It could be concluded that a high team identification (E. W. Jang et al, 2017;Shoham et al, 2015) is expected in the fans of basketball and volleyball teams.…”

Section: Discussionmentioning

confidence: 99%

“…Yoshida (Yoshida, 2017) suggested the satisfaction as a key to create a good experience for the fans in order to achieve an improved plan for sport marketing. Shoham et al (Shoham et al, 2015) found in their research that a specific level of excitement, included in the external motivators, is related to a controlled behaviour or aggression of the consumer. So, they claimed that in order to attract more fans and consumers, sport clubs must have a precise program to increase the consumer arousal to reach the highest benefits, design some program to reduce the arousal in case of aggressive behaviour, and consider another program to control the fans' arousal in the functional area.…”

Section: Discussionmentioning

confidence: 99%

“…C. Funk, Ridinger, & Moorman, 2004;Gau & Korzenny, 2009;W. E. Jang, Wann, & Ko, 2018;Lock & Heere, 2017;S.-H. Park et al, 2015;Shoham, Dalakas, & Lahav, 2015;Tacon & Vainker, 2017;Trail & James, 2001;Wang, Zhang, & Tsuji, 2011;Yoshida, 2017;Zapalac, Zhang, & Pease, 2010).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…Sport and sport industry have been shown to have a meaningful impact on our society (S. H. Park, Mahony, & Greenwell, 2010;Wann, Melnick, Russell, & Pease, 2001). Through yielding a revenue of about $470 billion, sport industry in the US is now two times and seven times greater in size than automobile and movies industries, respectively (S.-H. Park, Mahony, Kim, & Do Kim, 2015;Plunkett, 2008;Bodet & Bernache-Assollant, 2011). Therefore, the significance of sport, sport-related activities, and its industry becomes tangible.…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Sport consumer behaviour model: Motivators and constraints

Rizvandi¹,

Tojari²,

Zadeh³

2019

Journal of Human Sport and Exercise - 2019 - Summer Conferences of Sports Science

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Sport consumers are the most important component that ensure the continuum of the sport industry. So, it is crucial to understand the factors affecting the Sport Consumer Behaviour (SCB). In this research, we tried to examine the factors that influence the attendance of sport spectators in the national league of basketball and volleyball in Iran. The results showed that internal motivators included success and wining, team support, player support, coach support, sport level support, sports support, and community support; while external motivators were comprised of promotion, media advertisement, player behaviour, excitement, aesthetic, athlete physical skills, role model. Internal constraints were lack of knowledge, lack of success, lack of interest from others, and lack of companionship. The motivators were assigned to those factors that encouraged the attendees and the constraints were considered those that prevented the attendance of fans and consumers. The external constraints and other variables were shown to have insignificant and significant effects, respectively, on sport consumer behaviour. Constrains and motivators of sport consumer behaviour can help the sport marketers for better planning and achieving greater benefits and consumer satisfaction.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Theoretical Frameworkmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Sport consumer behaviour model: Motivators and constraints

Rizvandi¹,

Tojari²,

Zadeh³

2019

Journal of Human Sport and Exercise - 2019 - Summer Conferences of Sports Science

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show abstract

“…Da- David, A..(2019). Journal of Business and Behavioural Entrepreneurship Volume.3 Nomor.2 2019 p (25-40 lakas and Melancon, 2012; Shoham et al, 2015;Grohs et al, 2015;Cho et al, 2019). Therefore, this study adopted a total sample of 228 respondents which are within the sample size adopted by the majority of previous studies of this nature.…”

Section: Sample Size and Sampling Techniquementioning

confidence: 99%

Fan Identification, Brand Community Identification, and Oppositional Brand Loyalty towards Sponsors of a Rival Sports Team: The Mediating Role of Schadenfreude

Amani

2019

jobbe

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Empirical evidence confirms that brand loyalty is broadly understood in the context of positive side i.e. supportive loyalty compared to negative side i.e. oppositional loyalty. However, theoretically positive (supportive) loyalty cannot be explained exclusively without considering negative (oppositional) loyalty. This study, therefore, examines brand loyalty using a triadic approach combining both negative and positive loyalty in the cycle of love and hate relationship. Specifically, the study examined the influence of fan and brand community identification on oppositional brand loyalty towards sponsors of a rival team in sports industry. A survey cross-sectional research design was adopted, through collecting data using semi-structured questionnaire from 228 highly identified fans of two giant sports teams in Tanzania namely Simba Sports Club and Young Africans Sports Club. The collected data were analyzed using Structural Equation Modelling (SEM), and findings revealed that fan and brand community identification have a strong positive significant influence on oppositional brand loyalty towards sponsors of a rival team when mediated with schadenfreude. Therefore, business firms should take precautions when embarking on sponsorship of highly competing sports teams. Finally, this study adopted a quantitative approach, hence further studies that adopt a qualitative approach is recommended to get a naturalistic picture of subject under the study. Additionally, a comparative study is recommended to compare level of resistance loyalty exhibited by fans of each team.

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Does Finland need an entry-ban system for football matches (and similar public events)? Examining the current state of regulation and security issues

Paasonen¹,

Aaltonen

2017

Secur J

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Consumer Misbehavior: Aggressive Behavior by Sports Fans

Cited by 17 publications

References 30 publications

Sport consumer behaviour model: Motivators and constraints

Sport consumer behaviour model: Motivators and constraints

Fan Identification, Brand Community Identification, and Oppositional Brand Loyalty towards Sponsors of a Rival Sports Team: The Mediating Role of Schadenfreude

Does Finland need an entry-ban system for football matches (and similar public events)? Examining the current state of regulation and security issues

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