Developing Supported Health Tourism Cluster for High Quality Tourism of BRIC in Active Beach Group of Thailand

Srimuk, Nattada; Choibamroong, Therdchai

doi:10.35808/ijeba/32

Cited by 8 publications

(9 citation statements)

References 2 publications

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“…Services are intangible, inseparable, fluctuating and not durable. Each characteristic has a problem and requires a strategy (Cotirlea, 2011;Keisidou et al, 2013;Giannakopoulou et al, 2016;Faizova et al, 2015;Ryzhkova and Prosvirkin, 2015;Srimuk and Choibamroong, 2014). In service marketing, the strategic approach directed at the ability of marketers to find ways to realize the intangible increase the productivity of inseparable providers of the product, create quality standards with respect to variability, and influence the movement of demand and supplier capacity.…”

Section: Services Marketing MIXmentioning

confidence: 99%

Antecedents of Tourism Destination Image and Customer Satisfaction in Tourism Industry

Teviana¹,

Ginting²,

Lubis³

et al. 2017

ERSJ

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Marketing mix has largely adapted as antecedents for analyzing the marketing performance in many sectors. However, it applicability in tourism sector has not been explored well. This research aims to analyze customers' satisfaction on tourism destination in order to increase the number of tourists visiting in Indonesia. This novelty is reviewed in depth with relevant theoretical studies and tested in empirical research conducted on how managing marketing mix in tourism sector to boost the number of tourists to visit a destination.Model testing conducted using Structural Equation Modelling (SEM). By taking 350 respondents with purposive sampling technique, the results showed that tourism actors capable of improving marketing mix is able to improve customer satisfaction in tourism industry.

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Section: Services Marketing MIXmentioning

confidence: 99%

Antecedents of Tourism Destination Image and Customer Satisfaction in Tourism Industry

Teviana¹,

Ginting²,

Lubis³

et al. 2017

ERSJ

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“…The external environment of organizations is an integrated, dynamically developing characteristic, which includes a complex of social, technological, economic, political and legal factors that are beyond the control of business and impose their limitations on the activities of the organization. The survival and success of an organization depends on the skillful interaction of the company's management with the external environment and timely responses to changes in this environment, analyzing and accounting for its impact on the organization and business in general (Kuznetsova and Alekseeva, 2016;Kuznetsova, 2015;Srimuk and Choibamroong, 2014).…”

Section: Literature Reviewmentioning

confidence: 99%

External Environment as a Factor of Ensuring the Competitiveness of Organizations in the Regional Market of Medical Services

Nina¹,

Liliya²,

Vasilya³

et al. 2017

ERSJ

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The relevance of this study is due to the problem of providing and increasing the competitiveness of enterprises operating in the regional market of medical services, which is possible only with a constant study of the characteristics of the market and factors of the external environment and is an indispensable criterion for survival in a competitive environment. The purpose of this article is to study the practical application of instrumental approaches to assessing the external environment of organizations in the market of medical services to the population of Magnitogorsk. The leading methods to study this problem are the methods of strategic analysis of the external environment, special methods of sociological expert study, tabular and graphical methods of visualizing the results of the study. The study covered medical centers operating in the territory of Magnitogorsk, Chelyabinsk region. The article substantiates that the use of strategic analysis methods to assess external environmental factors allows the organization to timely extract information about the business environment at the regional level and to develop programs for the development of the organization in the short and long term. Adapted, considering the specifics of medical organizations, methods form a unified system that facilitates a comprehensive assessment of the external environment and ensuring competitiveness. The study proved that the applied methods of strategic analysis can be used to conduct comparative competitive analysis and develop strategic development plans aimed at increasing the competitiveness of regional medical centers. The materials of the article can be useful for the leaders of medical organizations to ensure sustainable development and increase the efficiency of economic activity in a changing external environment.

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“…For success of horizontal level cooperation networks is possibility to attract support from government or public administration (Srimuk and Choibamroong, 2014). This was the path that was taken by Association of Latvian Travel Agents and Operators, who applied for cluster project and received support creating Sustainable Tourism Cluster of Latvia that has been mentioned in international tourism research studies on clusters (Srimuk and Choibamroong, 2014), this is the opportunity for local cooperation networks to create additional advantages for members.…”

Section: Research Results and Discussionmentioning

confidence: 99%

“…All the vertical and horizontal level cooperation networks can gain different specific titles like network, partnerships, public-private partnerships, associations, clusters, etc. (Srimuk and Choibamroong, 2014) gathering tourism customers, distributors, suppliers, competitors, non-profit organisations, public administration and other actors (Musso and Francioni, 2015). The amount of cooperation network members is significant as a critical mass is necessary to achieve inner dynamics and ability to influence efficiency (Theodoropoulos and Tassopoulos, 2014).…”

Section: Theoretical Framework Of Cooperation In Tourism Industrymentioning

confidence: 99%

Tourism Enterprise Cooperation Specifics: Comparative Study of Riga and Novosibirsk Travel Agencies

Berzina¹,

Medne²,

Tsoy³

2017

ERSJ

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Enterprise cooperation has been analysed from many aspectsglobal competition, new innovations in technology advancements, tendencies of direct sales in tourism, increase of tourist experience; these are the main driving forces that are pushing traditional travel agencies out of the market and transforming the tourism intermediates into new open business model. Cooperation and networking creates ability to achieve goals that an enterprise is not capable of achieving on its own, thus giving rise to a new phenomenon referred to as collaborative advantage. Networking and collaboration in the tourism sector has gained importance particularly since these networks promote the spread of information and strengthens the connections between heterogeneous sectors of tourism industry, private and public companies, international partners, contribute to more sustainable tourism development that has greater actuality this year as the United Nations General Assembly announced 2017 as the International Year of Sustainable Tourism for Development. Research is based on qualitative research method of 5 case studies from each of two destinations Riga and Novosibirsk; using semi-structured interviews with company managers that allows interaction with each study object and gives advantage of collecting more detailed information, analysing motivation for involvement in cooperation. Article aims to investigate if there are cooperation peculiarities for the different types of travel agencies and tour-operator enterprises. Cooperation factors for analyses include cooperation importance, objectives, motives, trust, coordination, networking coverage, frequency and other important indications. Despite the fact that all examined tourism enterprises are involved in cooperation activities, in conclusion the study indicates the differences in cooperation habits, advantages and disadvantages of these studied tourism enterprises.

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Developing Supported Health Tourism Cluster for High Quality Tourism of BRIC in Active Beach Group of Thailand

Cited by 8 publications

References 2 publications

Antecedents of Tourism Destination Image and Customer Satisfaction in Tourism Industry

Antecedents of Tourism Destination Image and Customer Satisfaction in Tourism Industry

External Environment as a Factor of Ensuring the Competitiveness of Organizations in the Regional Market of Medical Services

Tourism Enterprise Cooperation Specifics: Comparative Study of Riga and Novosibirsk Travel Agencies

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