Ecobricks, Daur Ulang Sampah Plastik Sebagai Rintisan Ecopreneurship

Sakuntalawati, LV Ratna Devi; Ibad, Irsyadul

doi:10.20961/jkb.v26i1.45397

Cited by 4 publications

(3 citation statements)

References 1 publication

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“…The risks of innovation are as great as the benefits. The key to achieving successful innovation lies in making the company able to manage new product ideas and make decision and research procedures at every level of the new product development process (Sakuntalawati & Ibad, 2021).…”

Section: Recyclable Packagingmentioning

confidence: 99%

Revolutionizing Marketing: Unleashing the Power of Recycled Product Materials

Nisa

2023

JMOI

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Increasing awareness of environmental issues has led to changes in the way consumers behave in their life activities. Not only pay attention in terms of health but also in terms of sustainability. This study aims to determine the determination of marketing strategies through recyclable packaging product materials. This research method used is qualitative method. The statistical tools used are Strengths, Opportunities, Aspirations, Results analysis. the total number of informants is 6 people consisting of 2 internal parties of PT. Amcor Flexibles Indonesia and 4 from the customer's side. The analysis techniques used in this study are, Data Reduction, Data Presentation and Conclusion. The results of data analysis showed, PT. Amcor Flexibles Indonesia uses a market penetration strategy by doing better marketing starting from marketing through social media, endorsements from people who have many followers and creating interesting content that can attract many customers.

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Section: Recyclable Packagingmentioning

confidence: 99%

Revolutionizing Marketing: Unleashing the Power of Recycled Product Materials

Nisa

2023

JMOI

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“…Untuk mengendalikan jumlah sampah yang tidak terolah tersebut, dapat dimulai dari yang paling terkecil yaitu tingkat rumah tangga yaitu dengan menggunakan pendekatan kewirausahaan berbasis lingkungan (ecopreneurship). Usaha yang melibatkan kegiatan berbasis lingkungan, termasuk sampah plastik kemasan yang disebut ecopreneurship (Sakuntalawati & Irsyadul Ibad, 2021). Belum banyak orang yang mampu melihat potensi sampah yang akan bernilai uang jika direkayasa menjadi produk daur ulang.…”

Section: Pendahuluanunclassified

Ecopreneurship Berbasis Digital Marketing untuk Meningkatkan Pendapatan Ibu PKK Desa Gunung Pasir Jaya

Dhian

2023

JPE

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Purpose: Ecopreneurship provides solutions to the problems of waste with the aim of creating new value-added products. Ecopreneurs see the environment as something that must be preserved and maintained so that they can generate income. And to expand market reach in business, digital marketing is needed. Methodology: The method used is to develop awareness for PKK mothers regarding the value-added of waste with the target of 15 respondents in Gunung Pasir Jaya Village Lampung Timur. The presenters divided the training into two parts; first, a training on the introduction of ecopreneurship through creative waste management to create selling points; second, a training on Digital Marketing using the Google My Business Application. Results: The result of the activity was that they made a mini sofa with eco-bricks. And they also introduce their business through Google My Business Application. Conclusion: The contribution of this activity, is that PKK mothers at Gunung Pasir Jaya can be more creative because they have awareness, knowledge, and experience from waste management in their environment to become interesting products that have economic value. And they have the knowledge to expand their business through digital marketing using Google My Business.

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“…The Garbage Bank House (Rumah Bank Sampah) was established to become a creative "AKSI (ACTION)" center in providing free creative education and training to educate the community in utilizing recyclable waste by making it into handicrafts with commercial economic potential. It can also meet market demand and increase communities' income [16]. Waste control and processing is an activity that requires a comprehensive and sustainable system that aims to improve sanitation in public health and quality environment and make waste into a resourceful benefit [15].…”

Section: Introductionmentioning

confidence: 99%

Exploring Human Resource Competence and Management Performance of a Village-Owned Enterprise

Nugrahaningsih

Asrihapsari²,

Satyanovi³

et al. 2022

JRAAM

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Tanggal masuk 15-02-2021 This study aims at investigating the competence of human resources of BUMDes Blulukan in managing the business that leads to green entrepreneurship. This study uses a qualitative descriptive method using interviews and questionnaires as a data collection technique The conclusion of the study shows that the human resources in the BUMDes have adequate competence and level of understanding on green entrepreneurship, as seen from the effort in managing waste by creating products with higher selling points to improve the village communities' welfare in yielding innovative products from waste and generating income for village community products with high-selling values.Tanggal revisi 21-02-2022Tanggal diterima 22-03-2022

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Ecobricks, Daur Ulang Sampah Plastik Sebagai Rintisan Ecopreneurship

Cited by 4 publications

References 1 publication

Revolutionizing Marketing: Unleashing the Power of Recycled Product Materials

Revolutionizing Marketing: Unleashing the Power of Recycled Product Materials

Ecopreneurship Berbasis Digital Marketing untuk Meningkatkan Pendapatan Ibu PKK Desa Gunung Pasir Jaya

Exploring Human Resource Competence and Management Performance of a Village-Owned Enterprise

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