Implementasi Manajemen Humas dalam Peningkatan Mutu  Layanan Berbasis Digital di SMP Islam Terpadu Al-Hijrah Deli Serdang

Mesiono, Mesiono; Hadijaya, Yusuf; Abdillah, Abdillah; Suwandi, Suwandi

doi:10.51544/jlmk.v5i1.1646

Cited by 2 publications

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“…The research that reveals the importance of public relations in implementing digital technology is research by Mesiono, Yusuf, Abdillah, and Suwandi in the research title "Implementation of Public Relations Management in Improving the Quality of Digital-Based Services at Al-Hijrah Integrated Junior High School Deli Serdang" (Mesiono et al, 2021). Research shows the importance of the public relations movement in increasing the sensitivity of digital systems.…”

Section: Introductionmentioning

confidence: 99%

An Analysis of Public Relations Management of IAIN Curup Bengkulu in Improving Digital Information Systems

Fathurrochman

Ariskawanti

Santosa

2019

JAT

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The study was carried out to analyze public relations management at IAIN Curup Bengkulu in improving digital information systems; this topic is critical to discuss because it is to know the progress of educational institutions following the challenges of education 4.0. The type of research applied is descriptive qualitative, with the support of literature and news that shows the facts that occur in the field. Data collection was carried out using interviews, documentation, and observation. So from this technique, the researchers found data that aligned with the research topic. Public relations in tertiary institutions is a supporting wheel for quality progress in the education system. This is seen through his authority to establish connections with the community to various partners who follow the contribution of improvement in the quality of education. Public Relations of IAIN Curup Bengkulu in following the digital information system can be seen from the publication activities carried out through the Website, Youtube, and Social Media Applications. In addition, public relations efforts to improve the image of the institution can also be determined from activities: campus branding, agency marketing, and increasing cooperation networks with various partners. Digital branding needs to be improved by the public relations department of IAIN Curup Bengkulu to support the digital marketing program. Improvements must be considered, including providing media and more engaging content to prospective students. The study results show that the public relations service system at IAIN Curup Bengkulu has so far been beneficial in providing information and implementing educational marketing. The targeted information system is also primarily implemented via the internet. So this category shows that public relations activities have effectively moved information systems.

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Section: Introductionmentioning

confidence: 99%

An Analysis of Public Relations Management of IAIN Curup Bengkulu in Improving Digital Information Systems

Fathurrochman

Ariskawanti

Santosa

2019

JAT

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Digitalization of Educational Quality Management in Higher Education

Atabik,

Nurfuadi,

Hidayat

et al. 2024

RGSA

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Purpose: This research aims to determine the digitalization-based education quality management system at Prof. K. H. Saifuddin Zuhri Purwokerto and Nahdlatul Ulama Al Ghazali University Cilacap, so various challenges can be found in implementing the digitalization system for education quality management at these two universities. Methods: This research uses descriptive qualitative research methods with data collection techniques, namely interviews, observation and documentation. This research involves data analysis which includes compiling, categorizing and combining data to form a pattern of education quality management in digital-based higher education at Islamic State University (UIN) Prof. K. H. Saifuddin Zuhri Purwokerto and Nahdlatul Ulama Al Ghazali University Cilacap. Result and Conclusion: The result is the digitization of education quality management at the Prof. State Islamic University. K. H. Saifuddin Zuhri Purwokerto and Nahdlatul Ulama Al Ghazali University Cilacap have proven positive steps towards efficiency and effectiveness in education management, even though they still face obstacles such as weak human resource management and limited infrastructure. The success of digitalization is very dependent on the ability and capacity of human resources, so continuous efforts are needed such as increasing competence through training and development. Research Implications: The urgency of digitizing management in higher education is absolutely necessary, especially UIN Prof. K. H. Saifuddin Zuhri Purwokerto needs to continue to be promoted, especially information technology, human resources who are experts in the field of information technology, so that good digital literacy from all levels in students, educational staff and lecturers. There is a need to digitize through publications such as social media in the form of Instagram, TikTok, Flayer and everything that is digital based. However, for Nahdlatul Ulama Al Ghazali University, Cilacap, maintenance or maintenance processes are still needed so that it can be ascertained whether an asset can function properly or recover, the distribution of levels is not yet perfect, there are still some lecturers who may not be familiar with accessing the system used, and sources. limited power. For this reason, academic leaders must try to motivate, mobilize, remind lecturers, always improve the system so that their desires can be achieved, increase the use of more contemporary or modern systems and increase human resources by sending teaching staff, especially for academic digitalization services. Originality/ Value: This study offers original insights into digitalization of higher education quality management is very necessary in improving all services at higher education, both state and private universities in Indonesia.

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Implementasi Manajemen Humas dalam Peningkatan Mutu Layanan Berbasis Digital di SMP Islam Terpadu Al-Hijrah Deli Serdang

Cited by 2 publications

References 0 publications

An Analysis of Public Relations Management of IAIN Curup Bengkulu in Improving Digital Information Systems

An Analysis of Public Relations Management of IAIN Curup Bengkulu in Improving Digital Information Systems

Digitalization of Educational Quality Management in Higher Education

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