Inovasi Produk terhadap Keputusan Pembelian  dan dampaknya terhadap loyalitas pelanggan  : Studi  Pengguna Mobil Toyota Calya  di Kota Bogor dan Bekasi

Dachi, Anugerah

doi:10.32487/jshp.v4i2.843

Cited by 11 publications

(12 citation statements)

References 4 publications

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“…A customer who purchases will form a loyal or disloyal behavior. This depends on how the customer perceives the product that has been purchased (Dachi, 2020). If the customer feels optimistic about the product purchased, the customer will be loyal.…”

Section: H7: Purchase Decisions Affect Loyaltymentioning

confidence: 99%

Religiosity, Social and Psychological Factors on Purchase Decisions and Consumer Loyalty

Daga¹,

Indriakati²

2022

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This study aimed to determine and analyse the factors of religiosity, psychological factors on purchasing decisions, and loyalty. The method used in this study is a quantitative research method in the form of a cross-section. The population in this study are Marketplace users who live in Makassar and have purchased Muslim clothing products, especially in the Shopee application. This study uses a sampling technique with purposive sampling, part of a non-probability sampling technique. The sample obtained from the calculation results amounted to 100 respondents who were deemed sufficient to represent the population. The data analysis technique used in this research is the Structural Equation Model (SEM). The results showed that religiosity and psychological factors directly had a positive and significant effect on purchasing decisions. Meanwhile, social factors have a positive and insignificant impact on buying decisions. Religiosity, Social Factors and Psychological Factors have a positive and significant effect on loyalty. Purchase Decision has a positive and significant impact on Loyalty. Religiosity Social Factors and Psychological Factors through Purchase Decisions have a positive and significant effect on Loyalty. The results of this study can also be used for marketing in motivating consumers to make purchasing decisions. This indicator is the strongest indicator of consumer psychology in deciding the purchase of Muslim clothing and always considers increasing customer loyalty based on religiosity so that customers are committed to continuing to be loyal in purchasing Muslim clothing. And can be a reference for further researchers to develop research instruments used in this study.

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Section: H7: Purchase Decisions Affect Loyaltymentioning

confidence: 99%

Religiosity, Social and Psychological Factors on Purchase Decisions and Consumer Loyalty

Daga¹,

Indriakati²

2022

View full text Add to dashboard Cite

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“…Dengan inovasi yang dilakukan industri atau perusahaan, akan memberikan nilai tambah terhadap produk yang dimiliki sehingga harapan konsumen akan terpenuhi. Salah satu manfaat dari inovasi bertujuan mempercantik produk sehingga lebih menarik bagi para konsumen (Dachi, 2020).…”

Section: Inovasi Produkunclassified

Apakah Instagram lebih penting dibandingkan Inovasi Produk Dan Citra Merek Terhadap Minat Beli Produk Kuliner? Studi Kasus: Kaum Milenial di daerah Jakarta Selatan

Habibie

Mustika

Nasution

et al. 2022

AT-Tadbir j. ilm. manaj.

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In the current era of globalization and the Covig 19 pandemic, it is not only product innovation and brand image that need attention, but how a product is known by the public, especially millennials, thereby increasing their buying interest. This research was conducted to analyze the highest influence of Instagram, Product Innovation and Brand Image on Purchase Intention. The location chosen in this research is South Jakarta. The method used is descriptive correlation which explains the effect of all variables on buying interest. The results of this study indicate that the influence of Instagram is greater than product innovation and brand image of culinary products for millennials during the current Covid 19 pandemic in South Jakarta. It is hoped that the results of this research can be useful for culinary SMEs and other small culinary actors.

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“…Meanwhile, Dachi (2020) explain that stakeholder involvement in innovations implemented by entrepreneurs as a form of entrepreneurship development. Recent research explains that innovation is not only limited to products and services but innovation in technological aspects through the concept of innovation that provides opportunities for individuals to discover, develop, deploy, and disseminate decentralized applications that revolutionize entrepreneurship.…”

Section: Product Innovationmentioning

confidence: 99%

The Effect of Product Quality and Product Innovation on Consumer Loyalty in Fizzul Putra Mandiri Convection, Jombang Regency

et al. 2022

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The purpose of this study is to analyze the effect of Product Quality and Product Innovation on Consumer Loyalty of Fizzul Putra Mandiri Convection, Jombang Regency. This research is a quantitative study, while the population in this study are consumers from the Fizzul Putra Mandiri Convection Jombang regency, which are included in the population of regular (customers) in which the sample to be taken is known with certainty, resulting as many as 85 regular consumers. The data was obtained using a questionnaire, the data was processed using the Structural Equation Model (SEM) or SmartPLS 3 software. The results reveal that product quality has an insignificant positive effect on consumer loyalty, which means that the higher the product quality, the higher the consumer loyalty, but the increase in consumer loyalty caused by product quality is not significant. Therefore, increasing product quality only slightly increases consumer loyalty, decreasing product quality only slightly decreases consumer loyalty. Meanwhile, product innovation has a positive and significant effect on consumer loyalty, which means the higher the product innovation, the higher the consumer loyalty and vice versa. Besides that, product quality has a positive and significant effect on product innovation, which means that the higher the product quality, the higher the product innovation, and the lower the product quality will result the lower the product innovation as well.

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Inovasi Produk terhadap Keputusan Pembelian dan dampaknya terhadap loyalitas pelanggan : Studi Pengguna Mobil Toyota Calya di Kota Bogor dan Bekasi

Cited by 11 publications

References 4 publications

Religiosity, Social and Psychological Factors on Purchase Decisions and Consumer Loyalty

Religiosity, Social and Psychological Factors on Purchase Decisions and Consumer Loyalty

Apakah Instagram lebih penting dibandingkan Inovasi Produk Dan Citra Merek Terhadap Minat Beli Produk Kuliner? Studi Kasus: Kaum Milenial di daerah Jakarta Selatan

The Effect of Product Quality and Product Innovation on Consumer Loyalty in Fizzul Putra Mandiri Convection, Jombang Regency

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