Intention determination of sharing economy business provider in the theory of planned behavior model using partial least square (study case: Airbnb Indonesia)

Akbar, Resha; Andrawina, Luciana

doi:10.2991/icoiese-18.2019.67

Cited by 3 publications

(4 citation statements)

References 9 publications

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“…This result is agreeing with the results of Jun (2020) and Fong, Leung, Ly, and Zhang (2021). On the contrary, this results differ from the results of So, et al (2018), Mao andLyu (2017), Chatterjee, et al (2019), Akbar and Andrawina (2018) and Faizal and Nasution (2020).…”

Section: Discussioncontrasting

confidence: 74%

“…Ma, Berezina, and Cobanoglu (2019) investigated the intention of Chinese travelers to use Airbnb and found that intention was affected by perceived behavioral control. While in Indonesia, Akbar and Andrawina (2018) investigated the provider intends to participate in sharing economy and found that if the provider has the appropriate resources, he/she will have the intention to participate in the sharing economy. Faizal and Nasution (2020) studied the motivations and constraints of consumers to repurchase Airbnb and applied the theory of planned behavior.…”

Section: Customer Intention and Perceived Behavioral Controlmentioning

confidence: 99%

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Factors Affecting the Intention to Use Airbnb in Egypt: A PLS-SEM Approach

2021

ITHJ

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The aim of this study is to assess the intention of Egyptian travellers to consider using Airbnb platform as one of the sharing economy and peer-to-peer accommodation. This study proposes and tests the theory of planned behaviour (TPB) constructs as the determinants of the Airbnb intention to use Airbnb by using PLS-SEM approach. The findings show that attitude is a significant determinant of using intention, whereas subjective norms and perceived behavioural control are not. This study adds to the body of knowledge by employing TPB to analyse customer intention to use Airbnb, providing a theoretical basis and a starting point for further investigation of Airbnb's structural linkages with the sharing economy. The ability to design successful strategies for Airbnb to promote favourable purchase behaviours will be aided by a thorough knowledge of Airbnb guests' purchase intentions.

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Section: Discussioncontrasting

confidence: 74%

Section: Customer Intention and Perceived Behavioral Controlmentioning

confidence: 99%

Factors Affecting the Intention to Use Airbnb in Egypt: A PLS-SEM Approach

2021

ITHJ

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“…Airbnb especially is suggested to provide opportunities for host communities, urban as well as rural, to benefit economically from tourism (Akbar and Andrawina, 2019) and further engage with the industry yet the potentially transformational effects of the sharing economy on tourism actors including hosts require more attention (Tussyadiah and Sigala, 2018).…”

Section: Tourism and The Sharing Economy In Indonesiamentioning

confidence: 99%

Value co-creation in Couchsurfing – the Indonesian host perspective

Sevisari¹,

Reichenberger²

2021

Preprint

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© 2020, Emerald Publishing Limited. Purpose: Collaborative consumption experiences in tourism have been examined widely, yet predominantly focused on guest perspectives. Using the sharing economy platform Couchsurfing, this study aims to use value co-creation to explore hosting experiences in non-monetary accommodation sharing in a developing country, including hosts’ motivations to participate, the range of social practices during hosting and the value outcomes achieved through hosting. Design/methodology/approach: Based on a social constructivist paradigm, 20 in-depth interviews and 1 focus group were conducted with experienced Couchsurfing hosts in Indonesia. Findings: Findings highlight the exclusively intrinsic nature of hosts’ motivations and their subsequent impact on co-creational practices and value outcomes. Social practices revolve around the establishment and acquisition of social and cultural capital and providing guests with authentic local and cultural tourist experiences. Hosts reported value outcomes relating to friendship, knowledge, an improved sense of self and employment opportunities. Research limitations/implications: The results of this research may not be transferable to Western accommodation sharing settings or more rural and less touristically developed regions within developing countries. Social implications: It is argued that hosting can contribute positively to host communities in developing countries by facilitating intercultural communication and knowledge transfer while enhancing cultural self-identity and professional advancement. Originality/value: The majority of existing research on accommodation sharing has examined guest perspectives while being placed within predominantly Western contexts. This paper adds new knowledge by exploring the host perspective and examining the impacts of the sharing economy in a developing country.

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“…Yet they are often limited to more developed and urban areas of the country where transport (Wahyuningtyas, 2016; Djajadikerta et al , 2017) and accommodation (Wahono and Kartika, 2017) are most widely integrated. Airbnb especially is suggested to provide opportunities for host communities, urban, as well as rural, to benefit economically from tourism (Akbar and Andrawina, 2019) and further engage with the industry – yet the potentially transformational effects of the sharing economy on tourism actors including hosts require more attention (Tussyadiah and Sigala, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Value co-creation in Couchsurfing – the Indonesian host perspective

Sevisari

Reichenberger

2020

IJCTHR

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Purpose Collaborative consumption experiences in tourism have been examined widely, yet predominantly focused on guest perspectives. Using the sharing economy platform Couchsurfing, this study aims to use value co-creation to explore hosting experiences in non-monetary accommodation sharing in a developing country, including hosts’ motivations to participate, the range of social practices during hosting and the value outcomes achieved through hosting. Design/methodology/approach Based on a social constructivist paradigm, 20 in-depth interviews and 1 focus group were conducted with experienced Couchsurfing hosts in Indonesia. Findings Findings highlight the exclusively intrinsic nature of hosts’ motivations and their subsequent impact on co-creational practices and value outcomes. Social practices revolve around the establishment and acquisition of social and cultural capital and providing guests with authentic local and cultural tourist experiences. Hosts reported value outcomes relating to friendship, knowledge, an improved sense of self and employment opportunities. Research limitations/implications The results of this research may not be transferable to Western accommodation sharing settings or more rural and less touristically developed regions within developing countries. Social implications It is argued that hosting can contribute positively to host communities in developing countries by facilitating intercultural communication and knowledge transfer while enhancing cultural self-identity and professional advancement. Originality/value The majority of existing research on accommodation sharing has examined guest perspectives while being placed within predominantly Western contexts. This paper adds new knowledge by exploring the host perspective and examining the impacts of the sharing economy in a developing country.

show abstract

Intention determination of sharing economy business provider in the theory of planned behavior model using partial least square (study case: Airbnb Indonesia)

Cited by 3 publications

References 9 publications

Factors Affecting the Intention to Use Airbnb in Egypt: A PLS-SEM Approach

Factors Affecting the Intention to Use Airbnb in Egypt: A PLS-SEM Approach

Value co-creation in Couchsurfing – the Indonesian host perspective

Value co-creation in Couchsurfing – the Indonesian host perspective

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