Kesediaan Membayar (Willingness to Pay) Konsumen terhadap Produk Sayur Organik di Pasar Modern Jakarta Selatan

Aufanada, Vickitra; Ekowati, Titik; Prastiwi, Wahyu Dyah

doi:10.18196/agr.3246

Cited by 23 publications

(32 citation statements)

References 5 publications

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“…This is following the statement of Prayana & Yuliarmi (2020) who stated that consumers take WTP more for a product because of their high level of awareness and health care. This is also supported by the study of Aufanada, Ekowati, & Prastiwi (2017), which shows the movement of the WTP curve for describing the situation where respondents are ready to pay a higher price. The finding of Mengistie (2020) reveals that the willingness to pay about 5 to 50% above teh premium price of organic products can be viewed as the cost of investment in human health.…”

Section: Willingness To Pay Curvementioning

confidence: 59%

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Willingness to pay of the native chicken eggs in urban supermarket: evidence from Semarang, Indonesia

Wulandari

Roessali

Budiraharjo

2020

JSeD

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Urban people show a certain preference in consuming native chicken eggs products. This research aims to identify market segmentation and analyze willingness to pay (WTP) for consumers of native chicken eggs. The research was conducted at four places in the supermarket in Semarang city. Respondents as many as 100 people were selected using an accidental sampling method. Data were analyzed by descriptive and Contingent Valuation Method (CVM). The results show that consumer market segmentation can explain the analysis of WTP. Marked characteristics of consumers of the native chicken egg include in between 25-50 years old (50%), female (89%), go shopping as family motivation (70%), and purchasing once a week (85%). 87% of respondents show the WTP in the range of 5 to 20% above the existing price. The maximum WTP is 23.45 thousand rupiahs per pack. The highest of maximum WTP found in rattan packaging in Superindo is 26.79 thousand rupiahs per pack. The highest WTP aggregation value is found in Gelael with mica packaging at the 373 thousand rupiahs. Furthermore, supermarkets can contribute to apply quality standards for native chicken eggs, and protect the interests of consumers.JEL Classification: D12, Q02; Q13

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Section: Willingness To Pay Curvementioning

confidence: 59%

“…The higher the respondent's income will see the importance of the health benefits obtained from a product disregard the price side. Aufanada, Ekowati, & Prastiwi (2017) stated that among the factors found to affect WTP include gender, age, income, and education.…”

Section: Research Implicationmentioning

confidence: 99%

Willingness to pay of the native chicken eggs in urban supermarket: evidence from Semarang, Indonesia

Wulandari

Roessali

Budiraharjo

2020

JSeD

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“…500.000-1.500.000/bulan. Menurut Aufanada et al (2017) konsumen memberikan penilaian terbaik terhadap produk sayuran organik. Konsumen bersedia membayar lebih tinggi dari harga yang berlaku saat ini untuk memperoleh sayuran organik.…”

Section: Pendapatan Konsumen Didominasi Padaunclassified

Analisis Segmentasi Pasar Sayuran Organik Di Pulau Saparua Kabupaten Maluku Tengah

2020

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<p>Penelitin ini bertujuan untuk mengetahui segmentasi pasar sayuran organik. Sampel penelitian terdiri dari petani dan pedagang sayuran organik diambil secara sensus berjumlah masing-masing 13 responden. Sedangkan sampel konsumen diambil secara incidental yaitu pengambilan sampel secara kebetulan berjumlah 40 orang. Hasil analisis final cluster menunjukkan bahwa cluster 1, z-score bernilai negatif yaitu usia dan pekerjaan sedangkan pada cluster 2, z-scor bernilai negatif yaitu pendidikan dan pendapatan. Hal ini berarti bahwa pada cluster 1, usia dan pekerjaan konsumen masih sangat minim untuk menentukan pilihan dalam memilih sayuran organik untuk dikonsumsi. Hal yang sama juga terjadi di cluster 2, pendidikan dan pendapatan konsumen masih rendah untuk memilih sayuran organik sebagai kebutuhan konsumen. Nilai F terbesar (56,156) terlihat pada Zscore pendidikan, dengan angka signifikan 0,000 yang berarti signifikansinya adalah nyata. Hal ini berarti faktor pendidikan sangat membedakan karakteristik kedua cluster. Atau dapat dikatakan bahwa pendidikan pada kedua cluster yang sangat berbeda antara cluster 1 dengan cluster 2.</p>

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“…Kesadaran mengenai bahaya yang ditimbulkan oleh pemakaian bahan kimia sintetis menjadikan pertanian organik menarik perhatian baik di tingkat produsen maupun konsumen. Menurut Aufanada et al (2017), sebanyak 82% konsumen di Jakarta Selatan bersedia membayar lebih tinggi dari harga pasaran terhadap produk organik dengan kisaran 8,5% sampai dengan 15%. Pertanian organik merupakan teknik budidaya pertanian yang mengandalkan bahan-bahan alami tanpa menggunakan bahan kimia sintesis (Kennvidy, 2010).…”

Section: Pendahuluanunclassified

Pengaruh Tingkat Adopsi Budidaya Padi Organik terhadap Keberlanjutan Budidaya Padi Organik di Kabupaten Boyolali

Permatasari

Anantanyu

Dewi

2018

Caraka Tani J. Sustain. Agric.

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Boyolali Regency of Central Java, Indonesia is an area that has developed organic rice cultivation. The development of the adoption rate organic rice cultivation has been conducted since 2009 and still sustainability until today. In fact, not all regions can accept and apply organic rice cultivation. This research was conducted from December 2016 to February 2017 in Boyolali Regency. This research aimed to analyze : (1) the adoption of organic rice cultivation in Boyolali Regency (2) the sustainability of organic rice cultivation in Boyolali Regency (3) the factors affecting the sustainability of organic rice cultivation in Boyolali Regency. This study was quantitative research with explanatory type. The analysis technique employed in this study was a Linear Regression; the sample consisted of 86 farmers living in the Sub Districts having widest organic rice farmland: Sambi, Mojosongo, and Andong. The result of research done by linear regression analysis using SPSS 23,0 program showed that the adoption rate of organic rice cultivation affected directly the sustainability of organic rice significantly with t-test probability (Sign) value of 0,017 less than specified α of 0,05. It indicated that seed preparation, land preparation, seeding, planting, fertilizing and maintenance affected the sustainability of organic rice cultivation in terms of economic and social.<br /><br />

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Kesediaan Membayar (Willingness to Pay) Konsumen terhadap Produk Sayur Organik di Pasar Modern Jakarta Selatan

Abstract: ABSTRACT

Cited by 23 publications

References 5 publications

Willingness to pay of the native chicken eggs in urban supermarket: evidence from Semarang, Indonesia

Willingness to pay of the native chicken eggs in urban supermarket: evidence from Semarang, Indonesia

Analisis Segmentasi Pasar Sayuran Organik Di Pulau Saparua Kabupaten Maluku Tengah

Pengaruh Tingkat Adopsi Budidaya Padi Organik terhadap Keberlanjutan Budidaya Padi Organik di Kabupaten Boyolali

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