Le marketing territorial des Petits et Moyens Territoires : identité, image et relations

Alaux, Christophe; Serval, Sarah; Zeller, Christelle

doi:10.3917/gmp.042.0061

Cited by 25 publications

(11 citation statements)

References 31 publications

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“…It's identified here, the reason for the reorientation of the Smart Electric Lyon project as a tool for the Energy Transition, in resonance with the work which shows that the strategy of national and international benchmarking, as well as sustainable indicators thanks to the consensus of "good practices", that are decisive in guiding the strategic decision of public action [48]. As the researchers underlined, local engagement in sustainable policy very often helps to modify the strategic policies of cities in terms of territorial marketing [49], [50].…”

Section: Sel As Tools Of Lyon Energy Transition Commitmentmentioning

confidence: 93%

The Socio-Technical Governance of Smart City to Scaffold City Energy Transition Policy

Wahyuddin¹,

Wibowo²

2021

cea

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The vague concepts of the Smart city have left a significant gap for researchers to amplify the knowledge cavity. This work delved into the implementation of Smart city in The Metropolis of Lyon, France, which strongly involved public and private governance. A project named Smart Electric Lyon (SEL), organized by the Group Electricté de France (EDF), reflects Lyon's urban ecosystem as a test-bed platform to demonstrate Smart meter technology. In return, The Metropolis of Lyon seized the opportunity to promote SEL as a new reference for the local Energy Transition initiatives. This work underlined the governance model of SEL as a Smart city that encompassed a plethora of interests in both public and private. Here, the governance is comprehended in two ways, the first was the role of SEL as a technical setting to satisfy the EDF Smart meter experiments and the second was the Janus of the socio-technical and politics of SEL that compel with the local agenda. This work employed a qualitative method, deploying in-depth semi-structured interviews with dozens of key actors and intense field observations. The findings showcase SEL Smart city project as a co-production of the public and private interests rather than a merely digital innovation process. The approach through the territorial standpoint has allowed depicting a multilevel interest from different stakeholders culminated under the form of a Smart city on the city stage.

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Section: Sel As Tools Of Lyon Energy Transition Commitmentmentioning

confidence: 93%

The Socio-Technical Governance of Smart City to Scaffold City Energy Transition Policy

Wahyuddin¹,

Wibowo²

2021

cea

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“…A reputation for quality depends on complex factors, both cultural and social and is strongly impacted by a territory’s branding strategy (Rocchi and Gabbai, 2013). An identity based on sharing and commonality across “users” and relayed by them (Alaux et al , 2015), allows for quality differentiation. Ultimately, it influences consumers’ willingness to pay.…”

Section: The Concept Of Identity and Why It Mattersmentioning

confidence: 99%

A reflective process to explore identity in an emerging wine territory: the example of British Columbia

Pesme

Sugden

Mooken

et al. 2021

IJWBR

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Purpose Identity is often used in wine territory narratives but its meaning is rarely explored with industry actors. This paper aims to present the development and application of a four-step iterative process for engaging an industry in a complex and deep reflection about its shared identity: understanding identity; identifying commonalities and differences; developing a shared narrative and sharing best practice. Design/methodology/approach The authors have engaged with over 50 wineries between 2016 and 2018 on the identity of the British Columbia wine territory through workshops, interviews and other conversations. Complementary methods include documentary review and observations. Findings The work shows the applicability of the four-step process. Success depends on building relationships with and across the industry; creating independent, safe learning environments and facilitation by an independent party; allowing for feedback between the steps, continuous reflection and reiteration of steps and making the time for complexity. Practical implications The application of the process in British Columbia shows that success depends on building relationships with and across the industry; creating independent, safe learning environments and making the time for complexity. Originality/value The paper presents the application of a unique process for industry to explore the identity of a wine territory. It focuses on British Columbia, about which little has been written. Through the process, the industry can better understand identity, what it is, why it matters and how it impacts businesses. The paper’s insights can inspire researchers and industries in their thinking and practice about identity.

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“…Si la littérature semble s'accorder sur les enjeux et les objectifs du marketing territorial (Alaux, Serval, et Zeller, 2016;Basile, Dominici, et Tani, 2016;Belkadi, 2015), les travaux de recherche portant spécifiquement sur la mise en oeuvre d'une démarche de place branding au sein d'un territoire donné soulignent la difficulté inhérente à l'appréhension du territoire en tant que tel (Kavaratzis, 2004;Rochette, 2012) . Une autre difficulté apparaît alors consistant à doter un territoire donné d'une marque (de territoire) par une simple application de pratiques de marketing directement issues des organisations marchandes .…”

Section: Cadre Théorique Et Modèles Conceptuels La Marque De Territoiunclassified

Les déterminants de la participation des parties prenantes à une démarche de marketing territorial : le cas d’une marque de territoire française

Zumbo-Lebrument

Lebrument

2020

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The objective of this paper is to highlight and estimate determinants of stakeholder participation in the territorial marketing process of a place brand. Based on the content analysis of 25 interviews, validation of two structural equation models is performed. The results confirm that attachment to the place brand has a positive influence on stakeholder participation. Similarly, place brand attachment is positively influenced by the sense of regional belonging, organizational commitment and satisfaction with the association supporting the brand .

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Le marketing territorial des Petits et Moyens Territoires : identité, image et relations

Cited by 25 publications

References 31 publications

The Socio-Technical Governance of Smart City to Scaffold City Energy Transition Policy

The Socio-Technical Governance of Smart City to Scaffold City Energy Transition Policy

A reflective process to explore identity in an emerging wine territory: the example of British Columbia

Les déterminants de la participation des parties prenantes à une démarche de marketing territorial : le cas d’une marque de territoire française

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