Makna Simbolik Komunikasi Merek Kuliner Khas Palembang di Bandung

Rozalena, Agustin

doi:10.29313/mediator.v10i2.3197

Cited by 5 publications

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“…The relationship between the emotional side of immigrants and local residents (natives) which is an integral part of cultural acculturation (Rozalena, 2017). Historically, pempek is known as the ' kelesan' which is a grinder to smooth the fish meat.…”

Section: Research Resultsmentioning

confidence: 99%

“…In the view of ordinary people, any food eaten in the daily life of a person or group shows the contribution of information conveyed by the food or snack in the form of messages, whether one's cognition, affection or conation. Culinary or food is a form of ethnic identity or a symbol of the nation/tribe through ethnic cuisine that has special taste characteristics, such as mpek mpek (Rozalena, 2017).…”

Section: Discussionmentioning

confidence: 99%

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The Meaning of Longing for the Tradition of “Ngirup Cuko Pempek” Palembang as Friendship Communication in the Covid–19 Pandemic Era

Isnawijayani

Rozalena

2021

IJCSE

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This research aimed to construct the meaning of longing for the tradition of ngirup cuko pempek as a friendship communication for the people of Palembang in the Covid-19 pandemic era. This longing communication research is qualitative one. The object of research, namely the behaviour of longing for tradition ngirup cuko pempek. The research subjects are Palembang residents who often travel out of town. The research data used participated observation, interview and documents analysis obtained from informants. The data analysis technique used an interactive model of Miles and Huberman. The results of the research showed, 1) Ngirup cuko is the local wisdom and eating culture of Palembang citizens; 2) The meaning on the longing philosophy on ngirup cuko pempek shows love for the traditions identity of the region, kinship and togetherness, the friendship, as well as typically Palembang culinary promotion.

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Section: Research Resultsmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

The Meaning of Longing for the Tradition of “Ngirup Cuko Pempek” Palembang as Friendship Communication in the Covid–19 Pandemic Era

Isnawijayani

Rozalena

2021

IJCSE

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“…Pesan yang ingin dikomunikasikan ialah bahan ajar atau topik. Sumber pesannya adalah guru dan siswa dengan saluran berupa media pendidikan dan penerimanya adalah siswa (Rozalena et al, 2020). Siswa dan guru yaitu dua dimensi yang dapat berpengaruh seperti teori simbiosis mutualisme yaitu peran yang saling menguntungkan satu dengan yang lain (Rumondor et al, 2019).…”

Section: Pendahuluanunclassified

Metode Komunikasi Guru Kelas XI Dalam Mengoptimalkan Minat Belajar Siswa SMA Negeri 12 Sinjai

Suriyati,

Jamaluddin,

Nurfadillah

2023

Al-Qalam

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The purpose of this writing is to describe the communication methods used by class XI teachers to optimize students' interest in learning at SMA Negeri 12 Sinjai. This research is naturalistic research. The subjects of this research were teachers and students of SMA Negeri 12 Sinjai. The subject of this research is the communication method of class XI teachers to optimize students' learning interest. Data collection techniques in this research are interviews and observation. Data analysis techniques use data collection, data reduction, data presentation and data verification. Based on the research results, it was concluded that the methods used by teachers in communicating in class were informative, educational and channelization methods. Meanwhile, psychologically, the existence of supporting facilities and infrastructure, as well as student awareness are supporting factors in optimizing teacher interest in communication methods in the classroom. On the other hand, there are factors that hinder teachers in increasing students' interest in learning, low self-awareness of students, environmental factors and limited time to deliver material in the teaching and learning process in the classroom.

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“…Brand atau merek diartikan juga sebagai sesuatu yang dapat menjalankan keseluruhan dari proses komunikasi campuran dari atribut, berbentuk sebuah logo atau simbol yang mencerminkan sebuah janji atau proses emosional antara konsumen dan perusahaan dan menciptakan pengaruh yang bernilai untuk stakeholder dan konsumen (Mathieson & Wall, 2005). Dalam konteks komunikasi pemasaran, perusahaan maupun para pengusaha berusaha menginformasikan, membujuk, dan mengingatkan konsumen secara langsung dan tidak langsung mengenai produk yang dimilikinya (Rozalena, 2017).…”

Section: Komunikasi Merek Kotaunclassified

Model City Branding Melalui Revitalisasi Sungai Cikapundung

Saidah¹,

Rozalena

2019

MediaTor: Jurnal Komunikasi

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Penelitian ini bertujuan untuk mengontruksi model city branding melalui revitalisasi Sungai Cikapundung. Model city branding merupakan penelitian bersifat kualitatif studi kasus dengan paradigma konstruksi. Teknik pengumpulan data dilakukan melalui Focus Group Discussinon (FGD), observasi nonpartisipasi, wawancara mendalam dan literatur serta teknik analisis data dengan Model Interaktif. Hasil penelitian menyatakan 1). Proses branding Kota Bandung terbangun melalui proses revitalisasi Sungai Cikapundung, sehingga membentuk wisata buatan Kota Bandung yang khas 2) Strategi branding dalam mempromosikan sungai kota dilakukan dengan mengomunikasikan keunggulan sungai Cikapundung sebagai objek wisata buatan melalui berbagai event, membentuk persepsi masyarakat tentang citra sungai, meningkatkan daya tarik Sungai Cikapundung, sehingga meningkatkan kunjungan wisata 3). Model city branding melalui revitalisasi Sungai Cikapundung memenuhi aspek pada Model Octagone dan menambahkan aspek penting lainnya, yaitu preservation the environments, sehingga terbentuk model baru, yaitu Model Nanogone. Kesimpulan penelitian ini 1). Revitalisasi Sungai Cikapundung menciptakan branding Kota Bandung 2). Strategi branding meningkatkan kunjungan wisata ke Kota Bandung 3). Preservation the environments sebagai pembentuk model Nanogone memberikan kesadaran tentang lingkungan kepada masyarakat.

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Makna Simbolik Komunikasi Merek Kuliner Khas Palembang di Bandung

Cited by 5 publications

References 0 publications

The Meaning of Longing for the Tradition of “Ngirup Cuko Pempek” Palembang as Friendship Communication in the Covid–19 Pandemic Era

The Meaning of Longing for the Tradition of “Ngirup Cuko Pempek” Palembang as Friendship Communication in the Covid–19 Pandemic Era

Metode Komunikasi Guru Kelas XI Dalam Mengoptimalkan Minat Belajar Siswa SMA Negeri 12 Sinjai

Model City Branding Melalui Revitalisasi Sungai Cikapundung

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