2021
DOI: 10.21744/ijllc.v7n6.1945
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multimodal forms of tourism promotional discourse in the age COVID-19

Abstract: The study aimed at finding out the multimodal forms of tourism promotional discourse of promoting hotels in Bali in the age of COVID-19. The theory used in this study is the semiotic theory. In addition, descriptive qualitative is a method used to find forms of advertising, text construction, linguistic aspects, and visual elements of hotel advertisements in the Sanur and Kuta areas in the era of implementing the new normal with researchers as instruments or tools in this study. The data, then, were analyzed i… Show more

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Cited by 4 publications
(4 citation statements)
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“…Consequently, our outcome suggests that the apex bank's regulatory powers be expanded to ensure that banks are wellpositioned in terms of capital adequacy, in order to protect against unanticipated economic events. This research also indicates that banks should embrace regulatory policies focusing on liquidity and capital adequacy, as these policies are aimed at averting failure of banks during economic downturns (Kanca et al, 2020;Kasni & Budiarta, 2021).…”
Section: Conclusion and Recommendationsmentioning
confidence: 84%
“…Consequently, our outcome suggests that the apex bank's regulatory powers be expanded to ensure that banks are wellpositioned in terms of capital adequacy, in order to protect against unanticipated economic events. This research also indicates that banks should embrace regulatory policies focusing on liquidity and capital adequacy, as these policies are aimed at averting failure of banks during economic downturns (Kanca et al, 2020;Kasni & Budiarta, 2021).…”
Section: Conclusion and Recommendationsmentioning
confidence: 84%
“…The stages in this research started from conducting in-depth interviews with teachers and students to get broader answers. Due to the COVID-19 situation, interviews with teachers were initially carried out online via Whatsapp communication media, then after there was a new policy for online teaching teachers from research schools they were allowed to conduct interviews and direct observations with teachers to see how the implementation of historical literacy by online learning (Kasni & Budiarta, 2021). Interviews with students were also conducted online via Whatsapp communication media.…”
Section: Methodsmentioning
confidence: 99%
“…(3) To improve the readability of an LL, contrasting its color with the color of the surroundings is better [48]; diagrams can be used to make an LL more noticeable [47], and more creative LL styles should be developed to better catch visitors' eyes, engage readers, and occasionally make them smile [37]. The language used need to be clear and informative [17]. Large and well-spaced text should be used to offer tourists convenience for reading; safety signage should represent short and familiar words, and be separated from other information [49].…”
Section: Linguistic Landscape Construction In Recreational Zonesmentioning
confidence: 99%
“…Therefore, this study devotes to bridge this gap. (2) Operators intend to choose effective CLL to boost tourist numbers [17], and this depends on the functional evaluation of different CLLs. In addition, despite many benefits, some CLLs have also drawn significant criticism.…”
Section: Introductionmentioning
confidence: 99%