PENGARUH FAKTOR PSIKOLOGI DAN NILAI TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi Kasus: Bank Nagari Cabang Utama Padang)

Mantauv, Citra Suci

doi:10.31846/jae.v1i1.42

Cited by 2 publications

(3 citation statements)

References 0 publications

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“…Beliefs are based on actual knowledge, opinions or beliefs and may or may not raise emotions. The results of this study support (Mantauv's, 2013) finding that psychological factors significantly affect loyalty. Psychological factors determine and reflect how consumers are loyal to a particular product.…”

Section: Effect Of Social Factors On Purchase Decisionssupporting

confidence: 89%

Religiosity, Social and Psychological Factors on Purchase Decisions and Consumer Loyalty

Daga¹,

Indriakati²

2022

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This study aimed to determine and analyse the factors of religiosity, psychological factors on purchasing decisions, and loyalty. The method used in this study is a quantitative research method in the form of a cross-section. The population in this study are Marketplace users who live in Makassar and have purchased Muslim clothing products, especially in the Shopee application. This study uses a sampling technique with purposive sampling, part of a non-probability sampling technique. The sample obtained from the calculation results amounted to 100 respondents who were deemed sufficient to represent the population. The data analysis technique used in this research is the Structural Equation Model (SEM). The results showed that religiosity and psychological factors directly had a positive and significant effect on purchasing decisions. Meanwhile, social factors have a positive and insignificant impact on buying decisions. Religiosity, Social Factors and Psychological Factors have a positive and significant effect on loyalty. Purchase Decision has a positive and significant impact on Loyalty. Religiosity Social Factors and Psychological Factors through Purchase Decisions have a positive and significant effect on Loyalty. The results of this study can also be used for marketing in motivating consumers to make purchasing decisions. This indicator is the strongest indicator of consumer psychology in deciding the purchase of Muslim clothing and always considers increasing customer loyalty based on religiosity so that customers are committed to continuing to be loyal in purchasing Muslim clothing. And can be a reference for further researchers to develop research instruments used in this study.

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Section: Effect Of Social Factors On Purchase Decisionssupporting

confidence: 89%

Religiosity, Social and Psychological Factors on Purchase Decisions and Consumer Loyalty

Daga¹,

Indriakati²

2022

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“…Menurut Mantauv (2013), agar bank dapat bersaing dengan pesaingnya, maka perlu menjaga loyalitas nasabahnya dengan cara memperhatikan pula faktor psikologi nasabahnya. Beberapa penelitian sebelumnya menunjukkan bahwa faktor psikologis mempengaruhi perilaku loyalitas konsumen (Karedza, et al, 2017;Lautiainen, 2015;Lin, 2008;Durmaz, 2014) meskipun dilakukan pada objek dan lokasi yang berbeda.…”

Section: Pendahuluanunclassified

“…Berdasarkan hasil analisis yang didapatkan, maka temuan penelitian ini mendukung temuan penelitian-penelitian terdahulu, misalnya oleh Diannovita (2021), Mantauv (2013) Subianto (2007, Gangai dan Agrawal (2016), Bernthal, et al (2005, Lin (2011), dan Karim dan Dani (2020) yang juga mendukung bahwa adanya faktor pribadi turut berperan dalam mempengaruhi loyalitas seseorang, namun diteliti pada objek yang berbeda.…”

Section: B Faktor Psikologisunclassified

Penentu Loyalitas Konsumen Pada Bank Konvensional Berdasarkan Faktor Pribadi Dan Psikologis

Karim

Tajibu

2022

BISMA

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This study aims to analyze the impact of personal and psychological factors on customer loyalty to continue transacting in conventional banking amid incessant calls to switch to Islamic banking, especially for Muslim customers. The people of Makassar city became the population in this study, with a sample of 100 respondents. The sampling method was based on quotas, namely, 25 respondents representing the North Makassar region, 25 representing East Makassar, 25 representing West Makassar, and 25 representing South Makassar. Data were analyzed using multiple linear regression analysis. The results showed that personal and psychological factors significantly and positively influenced customer loyalty to continue to transact in conventional banking. Keywords: conventional banking, loyalty, personal factors, psychological factors.

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PENGARUH FAKTOR PSIKOLOGI DAN NILAI TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi Kasus: Bank Nagari Cabang Utama Padang)

Cited by 2 publications

References 0 publications

Religiosity, Social and Psychological Factors on Purchase Decisions and Consumer Loyalty

Religiosity, Social and Psychological Factors on Purchase Decisions and Consumer Loyalty

Penentu Loyalitas Konsumen Pada Bank Konvensional Berdasarkan Faktor Pribadi Dan Psikologis

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