Pengaruh Harga, Distribusi Dan Promosi Terhadap Volume Penjualan Motor Honda Beat (Studi Kasus Pada PT. Tunas Dwipa Matra Tulang Bawang Barat)

Wulandari, Nur; Fuadi, Selamet

doi:10.24127/diversifikasi.v2i4.1333

Cited by 9 publications

(10 citation statements)

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“…Mewujudkan volume penjualan yang maksimal, perusahaan umumnya akan melakukan promosi melalui iklan, personal selling, dan publisitas. (Suwarto : 2021) Bengkel Mobil Bandung Raya merupakan bengkel mobil yang menempati peringkat kedua dari tujuh bengkel mobil yang ada di Seputih Banyak. Dari data pra survei, didapatkan persentase sebesar 16,44% yang mengenal Bengkel Mobil Bandung Raya, kemudian masih ada 11,94% yang belum mengetahui adanya bengkel mobil tersebut di Seputih Banyak.…”

Section: Pendahuluanunclassified

Strategi Pemasaran dengan Menggunakan Metode SWOT dan QSPM Dalam Upaya Meningkatkan Volume Penjualan (Studi Pada Bengkel Mobil Bandung Raya Seputih Banyak)

Sugeng,

Fitriani,

Bima Sumbika Karwita Rahmana

2024

JMD

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ABSTRAK Perkembangan zaman dan teknologi sangat mempengaruhi kehidupan saat ini. Hal tersebut dapat dilihat dari bertambahnya jumlah kendaraan roda empat yang semakin pesat tiap tahunnya. Peningkatan jumlah kendaraan berdampak dengan banyaknya perusahaan yang membuka usaha bengkel mobil sehingga persaingan semakin ketat. Penelitian ini menggunakan metode deskriptif kuantitatif yang bertujuan untuk mengetahui strategi pemasaran yang dapat digunakan oleh perusahaan dalam menghadapi persaingan antar bengkel mobil. Dari hasil penelitian diperoleh hasil IFE sebesar 2,96 yang mengindikasikan bahwa posisi internal perusahaan kuat dan mampu memanfaatkan kekuatan yang ada untuk mengatasi kelemahan. Kemudian hasil EFE sebesar 3,34 yang mengindikasikan bahwa perusahaan merespon dengan sangat baik faktor eksternal dengan memanfaatkan peluang yang ada untuk mengatasi ancaman yang dihadapi oleh perusahaan. Dari hasil analisa menggunakan matriks IE diperoleh posisi Bengkel Mobil Bandung Raya berada pada sel II yaitu posisi tumbuh dan membangun. Pada posisi ini menandakan sebuah perusahaan yang kuat dan berpeluang. Berdasarkan analisis menggunakan matriks QSPM dengan nilai TAS terbesar, sebaiknya perusahaan mengadakan promosi dan memberikan diskon, memberikan pelayanan dan jasa yang maksimal dan berkualitas, serta menambah kapasitas ruang tunggu dan fasilitas yang nyaman. Kata kunci: Strategi Pemasaran, Bengkel Mobil, SWOT, QSPM ABSTRACT The development of times and technology greatly affect life today. This can be seen from the increasing number of four-wheeled vehicles which are increasing rapidly every year. The increasing number of vehicles had an impact with many companies opening car repair shops that can be the competition is getting tougher. This study uses a quantitative descriptive method that aims to determine the marketing strategy that can be used by companies in dealing with competition between car repair shops. From the study results, the IFE result is 2,96 which indicates that the company's internal position was strong and able to take advantage of existing strengths to overcome weaknesses. Then the EFE result is 3,34 which indicates that the company responds very well to external factors by taking advantage of existing opportunities to overcome the threats that faced by the company. From the analysis result using IE matrix, it is obtained that the position of the Bandung Raya Car Repair Shop is in cell II, named growing and building. This position signifies a strong and opportunity company. Based on the analysis using QSPM matrix with the largest TAS value, the company should hold promotions and provide discounts, provide maximum and quality services and services, and increase waiting room capacity and comfortable facilities. Keywords: Marketing Strategy, , Car Repair, SWOT, QSPM

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Section: Pendahuluanunclassified

Strategi Pemasaran dengan Menggunakan Metode SWOT dan QSPM Dalam Upaya Meningkatkan Volume Penjualan (Studi Pada Bengkel Mobil Bandung Raya Seputih Banyak)

Sugeng,

Fitriani,

Bima Sumbika Karwita Rahmana

2024

JMD

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“…Dalam mewujudkan volume penjualan yang maksimal, perusahaan umumnya akan melakukan promosi melalui iklan, personal selling, dan publisitas. (Suwarto, Fuadi : 2021) Saluran distribusi juga memiliki peranan penting dalam keputusan pembelian. Karena sebagai perantara antara konsumen dan produsen.…”

Section: Iunclassified

Pengaruh Kualitas Produk, Promosi, Dan Saluran Distribusi Terhadap Keputusan Pembelian Konsumen (Studi Pada Pabrik Keripik Pisang “Metro Snack” Kota Metro)

Imron

Suwarto

2022

JMD

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THE INFLUENCE OF PRODUCT QUALITY, PROMOTION, AND DISTRIBUTION CHANNELS ON CONSUMER PURCHASE DECISIONS (STUDY ON BANANA CRIPS FACTORY “METRO SNACK” METRO CITY)” By: Muhammad Ali Imron NPM.16610189 ABSTRACT Muhammad Ali Imron Influence of Product Quality, Promotion, and Distribution Channels on Consumer Purchase Decisions (Study on Banana Chips Factory "Metro Snack" Metro City)" Supervisor (1) H. Suwarto, S.E M.M (2) Nina lelawati, S.E., M.M Indonesia's large population is a very potential market for companies that market their products. Foreign and domestic companies are trying to establish businesses and create types of products that will be favored by consumers in Indonesia. The number of these companies creates a tight business competition This study aims to determine 1) To find out whether product quality has an effect on purchasing decisions. 2) To find out whether there is a promotion effect on purchasing decisions. 3) To find out whether there is an influence of distribution channels on purchasing decisions. 4) To find out whether product quality, promotion and distribution channels affect purchasing decisions. This study uses a quantitative approach. The survey method was chosen as the primary data source. The survey method focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaire or questionnaire instrument. In this study, the population was the consumers of the Mama Alya restaurant. The sampling technique used was accidental sampling with a total sample of 75 people. Data collection techniques using a questionnaire with a Likert scale. The results showed that 1) there was a positive and significant influence between product quality on purchasing decisions. 2) there is a positive and significant influence between promotions on purchasing decisions. 3) there is a positive and significant influence between distribution channels on purchasing decisions. 4) there is a positive and significant influence between product quality, promotion and distribution channels on purchasing decisions. Keywords: Product Quality, Promotion, Distribution Channel, Purchasing Decision

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“…Promosi dilakukan perusahaan dengan tujuan memberikan informasi, mempengaruhi, membujuk serta mendorong konsumen agar mau melakukan pembelian terhadap barang atau jasa yang dipasarkan. Dengan adanya promosi, perusahaan berharap dapat meningkatkan penjualan sesuai dengan target yang telah ditetapkan (Wulandari, et al, 2021).…”

Section: Pendahuluanunclassified

PENGARUH MARKETING EMPLOYEE TERHADAP VOLUME PENJUALAN SEPEDA MOTOR (Studi Pada PT. Krida Dinamik Autonusa Sumbawa Besar)

Fitriyani

Purnanda

Hadi

2022

SJRKM

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This study aims to determine the effect of employee marketing on sales volume of Honda motorcycles at PT. Autonusa Krida Dynamics, Sumbawa Besar Branch. The type of research used is associative research. The type of data used is quantitative data in the form of marketing employees and sales volume of Honda motorcycles obtained from documents and archives of the annual report of PT. Autonusa Krida Dynamics, Sumbawa Besar Branch for the 2017-2021 period. Data analysis was carried out using simple linear regression analysis techniques, partial hypothesis testing (t-test), and determination coefficient test (R2). The results of this study indicate that employee marketing has a positive and significant effect on motorcycle sales volume at PT. Autonusa Krida Dynamics, Sumbawa Besar Branch. The degree of influence of employee marketing on motorcycle sales volume at PT. The Autonusa Krida Dynamics of the Sumbawa Besar Branch is 22.4%, while the remaining 77.6% is influenced by other variables beyond the reach of this study. Sales volume of a company is closely related to the quality of marketing employees. One form of approach in an effort to increase the company's sales volume and the quality of human resources in the field of marketing is through education and providing motivation. Therefore, efforts are made for the company to always provide education, training and motivate employees so that the company's sales results can increase.

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Pengaruh Harga, Distribusi Dan Promosi Terhadap Volume Penjualan Motor Honda Beat (Studi Kasus Pada PT. Tunas Dwipa Matra Tulang Bawang Barat)

Cited by 9 publications

References 0 publications

Strategi Pemasaran dengan Menggunakan Metode SWOT dan QSPM Dalam Upaya Meningkatkan Volume Penjualan (Studi Pada Bengkel Mobil Bandung Raya Seputih Banyak)

Strategi Pemasaran dengan Menggunakan Metode SWOT dan QSPM Dalam Upaya Meningkatkan Volume Penjualan (Studi Pada Bengkel Mobil Bandung Raya Seputih Banyak)

Pengaruh Kualitas Produk, Promosi, Dan Saluran Distribusi Terhadap Keputusan Pembelian Konsumen (Studi Pada Pabrik Keripik Pisang “Metro Snack” Kota Metro)

PENGARUH MARKETING EMPLOYEE TERHADAP VOLUME PENJUALAN SEPEDA MOTOR (Studi Pada PT. Krida Dinamik Autonusa Sumbawa Besar)

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